Marketing_me
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Marketing_me
Interesting articles on marketing.
Curated by Alessandro Rea
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Scooped by Alessandro Rea
October 14, 2014 8:51 AM
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Communication 2.0: Leveraging the Potential of Social Media in Retail Marketing Strategy

Communication 2.0: Leveraging the Potential of Social Media in Retail Marketing Strategy | Marketing_me | Scoop.it
If your company is still new to the world of social media, or revamping its existing social media presence, there are a number of steps that can be taken to maximize social growth. The first step is learning to communicate properly on social media, retooling and executing your message over a variety of platforms.
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October 10, 2014 12:27 PM
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Do these 10 big brands look better stripped back?

Do these 10 big brands look better stripped back? | Marketing_me | Scoop.it
Which design do you think looks best?
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October 10, 2014 12:08 PM
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Generate More Leads By Boosting Your Email Marketing Strategy With Social Media

Generate More Leads By Boosting Your Email Marketing Strategy With Social Media | Marketing_me | Scoop.it
Email marketing is the most effective and easiest tactic to generate leads. Learn how to make the most of your email marketing strategy with social media.
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October 10, 2014 12:05 PM
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What's missing from your customer acquisition strategy?

What's missing from your customer acquisition strategy? | Marketing_me | Scoop.it
Perhaps it’s customer engagement There’s a huge irony in marketing now - I feel - one that ignores understood, proven mantras of direct, or one-to-one, mar. Marketing topic(s):Customer relationship management. Advice by Danyl Bosomworth.
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October 9, 2014 6:35 AM
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Coca-Cola investe nel Wearable

Coca-Cola investe nel Wearable | Marketing_me | Scoop.it
In linea con la propria strategia di content marketing globale, Coca-Cola investe nel wearable attraverso un accordo con Misfit Wearables.
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October 6, 2014 12:43 PM
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Marketing and Branding Strategy: The Psychology of Color

Marketing and Branding Strategy: The Psychology of Color | Marketing_me | Scoop.it
The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing. For businesses, the colors that are chosen to represent a brand are done very carefully. T…
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September 29, 2014 1:40 PM
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What an Economist Brings to a Business Strategy

What an Economist Brings to a Business Strategy | Marketing_me | Scoop.it
It’s in everything from Google ads to online dating.
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September 29, 2014 8:53 AM
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Testimonial Secrets: Why "Flipping" Testimonials Helps Increase Sales

Testimonial Secrets: Why "Flipping" Testimonials Helps Increase Sales | Marketing_me | Scoop.it
You’ve had the feeling of walking past a shop that’s suddenly closed down, right?

You know there was this shop, and you know they sold something, but now that it’s gone you’re suddenly noticing it.

The same concept applies to testimonials—when they disappear.

You’ve seen the Psychotactics newsletter, haven’t you?

And you’ve seen how we put in a few links to products for sale. But what you’ve probably not noticed, is that we run those links for a while, sometimes as often as two-four weeks. And after a while a blind spot sets in.

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September 29, 2014 8:34 AM
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Startups are failing because they make products no one wants

Startups are failing because they make products no one wants | Marketing_me | Scoop.it
The number-one reason for failure, according to a new survey? Lack of demand for the product. But the list is a long one.
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September 25, 2014 8:57 AM
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Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand Publishers Are Ditching Facebook in Favor of Microsites | Marketing_me | Scoop.it
Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network.
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September 23, 2014 3:01 AM
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The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)

The Difference Between Content Marketing and Inbound Marketing (and Why It Matters) | Marketing_me | Scoop.it
What's the difference between content marketing and inbound marketing? Here's what 3,500 marketers said.
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September 18, 2014 9:25 AM
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Discover How Others See You (the Good & the Bad) in Less Than 5 Minutes

Discover How Others See You (the Good & the Bad) in Less Than 5 Minutes | Marketing_me | Scoop.it
Want to know how the world sees you and how your personality is uniquely hardwired to fascinate customers, co-workers, and colleagues?
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Rescooped by Alessandro Rea from Social media and the Internet
September 16, 2014 9:00 AM
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The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website

The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website | Marketing_me | Scoop.it
Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the web, many sites, both old and new, struggle to get p…

Via massimo facchinetti, imaginetsa
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October 10, 2014 12:27 PM
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Entrepreneurs Are Not Normal

Entrepreneurs Are Not Normal | Marketing_me | Scoop.it
You’re a freak.
That’s right. A freak. And so am I. Don’t be offended—it’s a compliment. Every single person you have seen on the cover of SUCCESS is also a freak. In fact, they’re super freaky, and that’s probably how they got on the cover.
Let’s define freak.
freak |freek| noun: a person who is obsessed with or unusually enthusiastic about a specified interest
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October 10, 2014 12:12 PM
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Gary Barnett, Controversial Master of New York City Luxury Real Estate

Gary Barnett, Controversial Master of New York City Luxury Real Estate | Marketing_me | Scoop.it
The real estate developer is pretty down to earth for a guy whose new tower is 90 stories tall, warehouses money for oligarchs, and blots out the sun
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October 10, 2014 12:07 PM
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Bitcoin Could Transform Internet of Things into Vast Data Marketplace

Bitcoin Could Transform Internet of Things into Vast Data Marketplace | Marketing_me | Scoop.it
Researchers anticipate a future where sensors transmit money alongside data, as they are paid in bitcoin for their information.
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October 10, 2014 11:59 AM
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New Relic Buys Dashboard Tool Ducksboard As It Continues Expansion Into Analytics

New Relic Buys Dashboard Tool Ducksboard As It Continues Expansion Into Analytics | Marketing_me | Scoop.it
When you think of New Relic, you might think of traditional server-side application performance monitoring, and of course New Relic does that and other..
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October 9, 2014 6:25 AM
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B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges

B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges | Marketing_me | Scoop.it
Marketing Strategy - B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.
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October 6, 2014 9:03 AM
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Digital Marketing - What Are The Top Goals And Challenges?

Digital Marketing - What Are The Top Goals And Challenges? | Marketing_me | Scoop.it
Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way
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September 29, 2014 8:57 AM
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Startup Best Practices #9: Structuring One on Ones to Maximize Your Team's Success

Startup Best Practices #9: Structuring One on Ones to Maximize Your Team's Success | Marketing_me | Scoop.it
The startups that build and retain the best teams develop a huge competitive advantage. It's no surprise that managers are the most important influencers of team development and retention. The most frequent and consequently most powerful tool for managers to coach, develop and lead their teams are one-on-ones, weekly meetings between a manager and his or her individual reports. Most one-on-ones are ad-hoc, loosely structured 15-30 minute meetings. While extemporaneous meetings can work, leade
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September 29, 2014 8:47 AM
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10 Free Tools a Bootstrapping Startup Can Take Advantage Today

10 Free Tools a Bootstrapping Startup Can Take Advantage Today | Marketing_me | Scoop.it
If you’re a startup, you want things on the cheap. Cash flow isn’t exactly plentiful. You need powerful tools that will deliver top notch results….just not big price tags. Soon will come the day when you can pay vendors and service providers tons of money, but today is not that [...]
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September 25, 2014 9:05 AM
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7 Facts Every Marketing Director Should Know about Lead Generation

7 Facts Every Marketing Director Should Know about Lead Generation | Marketing_me | Scoop.it
As you feel pressure around the firm to generate a high number of quality leads, it’s time to make sure you have all the facts straight about online lead generation. Let’s dive right in.

Here are seven critical elements of lead generation every Marketing Director should pay attention to:

1.Your website is critical.

Your website is your most valuable marketing tool. And it often gets less attention than it deserves, getting lost in the shuffle of the day-to-day business operations, business development efforts, and marketing campaigns.
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September 23, 2014 2:52 PM
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Why Real Face Time Will Always Matter (Infographic)

In many cases, telepresence is effective and convenient. But that doesn't mean it's the preferred method of communication in the workplace.
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September 22, 2014 1:53 PM
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7 Creative Marketing Ideas To Make Your Small Business Stand Out!

7 Creative Marketing Ideas To Make Your Small Business Stand Out! | Marketing_me | Scoop.it
Yes, another list! It seems like everyday your RSS feed is full of lists to make you stand out or capture more clients or whatever. It can sometimes seem like there is advice coming from everywhere. Who do you trust and what do you listen to? Well, that’s the great thing about content. You can …
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September 17, 2014 9:18 AM
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50 Best Websites for Entrepreneurs

For entrepreneurs, time is especially precious. Every wasted minute is a lost opportunity for networking, growing the business, and of course making money.
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