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Gartner ha previsto CRM sarà un mercato di $ 36B entro il 2017! Paradossalmente, nonostante la stima di mercato enorme, la cifra reale implementazione CRM è molto bassa. Ciò solleva la questione: perché è ther ...
Via Stefano Principato, Marco Favero
If there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud based business models are becoming a hotter trend in digital marketing networks.
Via Kamal Bennani
La Sesta Edizione della Ricerca Annuale di Banzai Media e Human Highway. L'Analisi SI svolge dal 2009 per di Seguire i cambiamenti Prodotti Dalle Nuove tecnologi ... (vincos RT: Un Quale fonte attingi Nel Caso di Evento improvviso?
Via Manlio Mannozzi, Marco Favero
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Alessandro Rea
September 9, 2014 11:45 AM
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Alessandro Rea
September 9, 2014 6:52 AM
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A competitive workplace isn't always a creative one--especially when women are involved.
Women tend to work well in teams, but don't try pitting those teams against each other. It probably won't end well. That's the message from a recent study out of Washington University in St. Louis, which found that engaging workplace teams in competition is a surefire way to hurt creativity of the teams that are composed mostly or entirely of women. On the flip side, competition provides a creative advantage to majority male or male-only teams.
The study, led by professor Markus Baer, pitted teams of same-sex and mixed gender teams against each other in a lab setting, promising cash to the teams that were the top performers. Baer's data was boosted by another study, led by a colleague, examining real-life team dynamics at an oil and gas company.
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Alessandro Rea
September 9, 2014 6:39 AM
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Articles on creativity, freelancing and life's ponderings - from the desk of Paul Jarvis.
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Alessandro Rea
September 9, 2014 5:17 AM
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In today’s economy, many businesses wonder how they can stand out from their competition. Sure, low prices are an option. New product launches are another. And celebrity spokespeople are still another. But there is an easy way to harness an army of supporters that can take advantage of the social ecosystem, and that consists of brand advocates. So who are the best brand advocates at your disposal? Without a doubt, your answer should be your employees. Today, after reading this article, you will have:
- An understanding of why brand advocates can be your best promotional tool.
- An understanding of where brand advocates fit into your overall marketing.
- 10 sure-fire ways to transform your employees into your best brand advocates.
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Alessandro Rea
September 8, 2014 9:24 AM
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The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing. A decade later the internet landscape is unrecognizable. We are all still learning about what works and what doesn't.
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Alessandro Rea
September 4, 2014 8:59 AM
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Ecco un'interessante infografica realizzata da Statista per Forbes. Viene illustrata la popolazione su Internet dal 2000 al 2014
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Alessandro Rea
September 3, 2014 8:50 AM
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In our Global Innovation Roll-Up, we take a look back at some of our favorite posts from August. - via @Mindjet's Conspire #ideasquad
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Alessandro Rea
September 2, 2014 4:12 PM
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Apple and the FBI are probing reports hackers used iCloud service to illegally access nude photos of actress Jennifer Lawrence and other celebrities.
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Alessandro Rea
September 1, 2014 1:38 PM
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Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.
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Alessandro Rea
September 1, 2014 9:25 AM
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Should businesses trust their employees on Social Media? Dan Purvis, Co-Founder of Comms Axis explores how businesses can learn to trust their employees...
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Word of mouth is the strongest form of recommendation, and spreads quite quickly too. If people are talking about your business, then you can be sure you’ll get a big lift in your sales from new customers. According to a study done by Ad Age word of mouth can increase marketing effectiveness by 54%!
Via Kamal Bennani
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Alessandro Rea
from Social media culture
September 16, 2014 8:54 AM
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Opportunity Network, social network per le imprese, permette loro di conoscersi in forma anonima e fare business insieme. Grande attenzione per l'Italia.
Via Guglielmo Cornelli
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Alessandro Rea
September 9, 2014 1:15 PM
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How sales can help you along all four paths to profitability.
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Alessandro Rea
September 9, 2014 9:18 AM
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Gianluca Dettori pubblica su chefuturo.it un articolo con molti contatti utili per chi, giovane o meno, in Italia voglia fare una startup. Infatti il talento e la voglia di fare servono ma non bastano, sono necessari anche contatti, mentorship e finanziamenti. Questa è un'utile guida per districarsi nella giungla dei siti web.
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Alessandro Rea
September 9, 2014 6:39 AM
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Is the 8-hour workday really ideal – or necessary? A look into the research on work time and how to optimize it for greater happiness and success.
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Alessandro Rea
September 9, 2014 5:18 AM
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Entrerà in servizio nel 2017 e il prezzo del biglietto per un viaggio di tre giorni si aggirerà intorno ai 2mila euro
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Alessandro Rea
September 9, 2014 5:15 AM
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Studio su 2.6 miliardi di condivisioni di 1 milione di articoli più condivisi nella prima metà del 2014
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Alessandro Rea
September 8, 2014 9:17 AM
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High performing teams aren’t just a collection of strong individual performers, and they don't rely on luck. Learn what attributes make them successful.
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Alessandro Rea
September 3, 2014 8:51 AM
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Analytics drive Big Data initiatives: Big Data analytics facts, lessons and cases.
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Alessandro Rea
September 3, 2014 8:33 AM
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Multi-channel marketing has become omni-channel marketing as retailers look to provide a consistent and unified customer experience.
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Alessandro Rea
September 1, 2014 1:45 PM
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Web designers and UX professionals have long butted heads on this issue. Can they find a common ground?
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Alessandro Rea
September 1, 2014 1:36 PM
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Customer acquisition without marketing. Is that even possible in the business to business world? Not only is it possible, it's what's next. If you're a
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