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Scooped by
Alessandro Rea
November 13, 2014 9:08 AM
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Earlier this summer, a group of data crunchers looking at underwear sales at Alibaba came across a curious trend: women who bought larger bra sizes also tended to spend more (link in Chinese). Dividing intimate-apparel shoppers into four categories of spending power, analysts at the e-commerce giant found that 65% of women of cup size B fell into the “low” spend category, while those of a size C or higher mostly fit into the “middle” or higher group:
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Alessandro Rea
November 12, 2014 9:16 AM
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First Round is a seed-stage venture firm focused on building a vibrant community of technology entrepreneurs and companies.
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Alessandro Rea
November 11, 2014 9:01 AM
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The best-selling author says it's not tech, money, or brainpower. Successful disrupters all tend to have one huge precondition that's far more important.
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Scooped by
Alessandro Rea
November 10, 2014 2:08 PM
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Startups are often strapped for cash, crunched for time, and slammed with responsibilities. This kind of lean and agile operations need a particular kind of marketing power. Startups can’t do every marketing activity in the book. They certainly can’t spend all the money they want. But they still need to do [...]
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Scooped by
Alessandro Rea
November 10, 2014 2:05 PM
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The knock on most business leaders is that they don’t take the long view—that they’re fixated on achieving short-term goals to lift their pay. So which global CEOs actually delivered solid results over the long run? Our 2014 list of top performers provides an objective answer. Adi Ignatius A few years ago I sat down […]
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Alessandro Rea
November 6, 2014 2:49 AM
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Before you bang your head against a wall trying to figure out the sources of your conversion woes, load up these five reports to get easy answers.
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Scooped by
Alessandro Rea
November 6, 2014 2:44 AM
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Whether it's a concert, a conference, or a church service, your event needs people through the door. Here's how to use social media to make that happen.
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Scooped by
Alessandro Rea
November 6, 2014 2:41 AM
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Stanford lecturer and author Nir Eyal explains how to make turn your product into a habit.
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Scooped by
Alessandro Rea
October 30, 2014 3:13 PM
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Doodle notes from Startup School 2014
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Scooped by
Alessandro Rea
October 30, 2014 2:35 PM
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Instagram's well-documented rise as a mobile-social platform has intrigued marketers for the last few years, but data showing what content works versus what doesn't has been scant—until now, that is.
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Scooped by
Alessandro Rea
October 28, 2014 3:08 PM
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Notable entrepreneurs and designers share their hard-learned lessons and practical insights
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Alessandro Rea
October 21, 2014 9:06 AM
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Le Dot Com crescono ad un ritmo più elevato rispetto alle imprese tradizionali, che non sempre interpretano in maniera adeguata il canale online
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Scooped by
Alessandro Rea
October 14, 2014 8:58 AM
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You've worked hard to make sure your content is well-written, well-produced, engaging, and useful. But how do you know whether your audience is really paying attention? We all know what it's like w...
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Scooped by
Alessandro Rea
November 12, 2014 9:19 AM
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- and You’ll Never Look at Your Audience the Same Again
Want more shares for your content? We broke down the key statistics from a 2014 study on what people share online and why, so you can get noticed even more.
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Scooped by
Alessandro Rea
November 12, 2014 9:14 AM
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Some are virtually household names, like Uber and Dropbox, Snapchat and WhatsApp. Others you may never have heard of, like GungHo and Airwatch and RocketFuel. But all of them have two things in com...
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Alessandro Rea
November 10, 2014 2:08 PM
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At some point, most startups will begin to measure their customers' happiness. Customer satisfaction is an important predictor of loyalty and can foster fantastically efficient word-of-mouth growth. Many companies employ Net Promoter Score, a metric pioneered by Bain & Company, to quantify customer satisfaction. NPS estimates customer loyalty by measuring the fraction of a customer base which are promoters and d
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Scooped by
Alessandro Rea
November 10, 2014 2:05 PM
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Insights from environmental psychology.
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Scooped by
Alessandro Rea
November 10, 2014 1:54 PM
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If you read my posts on why career changers don’t get interviews or why your job interview don’t lead anywhere, you can see how important networking is to fix or avoid these problems altogether. But unless you automate your networking, it will be difficult to do enough of it. You’ll have to remind yourself to do it and then motivate yourself to take the next step each and every rime. However, technology can help ease your networking burden. Here are five technology tools that are free to use, that do not require programming or special skills and that can help automate your networking right away. I am not a paid affiliate of any of these tools.
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Scooped by
Alessandro Rea
November 6, 2014 2:48 AM
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Here are 7 (free) website grader sites that will produce a grade and report and all you have to do is type your URL.
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Scooped by
Alessandro Rea
November 6, 2014 2:41 AM
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Most people think content promotion is something you do after you’re done creating it. But the reality is that you need to plan your promotion right from the beginning. Seasoned entrepreneurs don’t build a product until they know how they … Continued
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Scooped by
Alessandro Rea
October 30, 2014 3:25 PM
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How to manage your social media marketing campaigns from your mobile device - a full list of 45 mobile apps for on-the-go marketers.
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Scooped by
Alessandro Rea
October 30, 2014 2:40 PM
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Q: What do your customers want? A: Customers want an integrated seamless customer experience. It might seem like a simple task, but the majority of organizations are either unable or ill equipped to answer the demands of their customers. This is a problem. In a June 2014 article appearing on Forbes.com, Steve Olenski stated, “65% …
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Scooped by
Alessandro Rea
October 30, 2014 2:31 PM
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The quarterly reports and earning statements are in. Overall, all signs point to continued global growth for paid search advertising in Q3. Here's a look a
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Scooped by
Alessandro Rea
October 22, 2014 9:13 AM
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The better you and your website know your customer, the more likely you are to offer what they are interested in buying.
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Scooped by
Alessandro Rea
October 14, 2014 9:00 AM
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Content marketing measurement can be an embarrassment of riches: So much data is available, that it can be easy to get overwhelmed when deciding what to focus on. So which metrics matter more than ...
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