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What makes you stop scrolling through an article, open up a social media app and hit the share button?Is it logic, emotion, or something else?Turns out, there’s more to social sharing than just measuring metrics: Psychology.by Mridu Khullar Relph
Via Ivo Nový 
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È possibile utilizzare molti metodi per migliorare il tasso di conversione. Ma ben pochi può migliorare il tasso di conversione, per quanto studi di caso possono. Casi di studio hanno un paio di grandi vantaggi: risuonano con prospettiveessi mostrano che il vostro prodotto o servizio può funzionarela trasparenza aumenta la fiducia di un lettore ha in voi Tutti questi vantaggi sono importanti, ma l'ultima in particolare. La fiducia è uno dei più importanti fattori di ottimizzazione tasso di conversione. ...
Via Jeff Domansky, Marco Favero
Roger L. Gill's curator insight,
September 26, 2015 7:52 AM
I believe this to be true; add reviews for even better results.
Pyramid Point Acct.'s curator insight,
September 27, 2015 8:54 AM
Do you think case studies have benefits
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Don't let your content fall into the "passive trap." Interactive content will give your audience an experience they can't get anywhere else.
Via Kamal Bennani
David Vega's curator insight,
September 28, 2015 8:54 AM
Engaging always retain the occasional lurker online...
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“Although many companies are fast jumping into the content marketing bandwagon, there are many companies that are still indecisive about it. The stories of failure that some companies have faced with content marketing have scared away quite a few growing b”
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“Social-media marketing can be overwhelming for anyone, but these tips will help you shave off a few hours of work each week.”
Via Josh Mason
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![The [supposedly] best RSS Reader / Aggregator [and my comments] | Marketing_me | Scoop.it](https://img.scoop.it/p8FhWCGM24pZ2dd-cijlFjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
“ 108 experts share their insights on their favorite RSS feed reader. Find out what the best RSS reader-aggregator is.”
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Cura dei contenuti è un modo ideale per attirare traffico mirato al websites.Content curation può essere un ottimo pezzo di contenuti della campagna di servizi di marketing. Via massimo facchinetti, Marco Favero
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“Do you use LinkedIn to prospect for new business?Want to reach a highly targeted professional audience with your message?LinkedIn ads are an excellent way to increase visibility and generate leads.In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to reach the ideal audience for your business.”
Via Jeff Domansky
Jeff Domansky's curator insight,
September 22, 2015 8:09 PM
Smart LinkedIn advertising tips from Viveka von Rosen.
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Do you plan to take payments on your website? Then be sure you're checking everything off this list so you're providing customers with a stable, reliable, secure, and smooth online shopping experience.
Via Kamal Bennani
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Email is more powerful at acquiring customers than social media. Here are 11 proven strategies to grow your email list.
Via Kamal Bennani
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Want the best advice for your online marketing strategy? Create good content,use ethical SEO, and be social!
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Employers blame job candidates for lacking skills and experience, but they should be investing in their #1 resource, people, by providing internal training.
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Today, Airbnb is pulling the wrapper off of a redesign that encompasses everything the consumer touches.
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Influencer marketing is the 'Wild West' right now. You need to do your homework
Via Kamal Bennani
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“ Il tuo contenuto ha un sacco di concorrenza. Questa è una grande sfida, ma c'è una possibilità nascosta lì, anche. Con appena un po 'di ricerca si può scoprire come qualsiasi pezzo di contenuto eseguita. Poi si può applicare tale conoscenza per i propri creazione di contenuti e la curatela sforzi. Questo oceano di 'contenuto di altre persone può essere il vostro molto proprio strumento contenuti generazione di idee e di analisi dei contenuti. Aggiungere in una stazione di ascolto pubblico e di alcuni strumenti di analisi delle parole chiave, e si possono trovare le migliori idee di contenuti dal proprio settore o qualsiasi altra industria. La maggior parte di essa può anche essere fatto gratuitamente. ”
Via Brian Yanish - MarketingHits.com, massimo facchinetti, Marco Favero
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“We asked experts from different regions of the digital marketing and eCommerce world this question: “What can an eCommerce store do to leverage social media to generate traffic and create new or recurring sales?The response we received was amazing. 43 experts gave us 75 different tips on leveraging social media to sell more, and we're sharing them all with you.”
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![The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC] | Marketing_me | Scoop.it](https://img.scoop.it/mBMjLqK8rCtO2qVOn_IZVTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content. BuzzStream and Fractl surveyed over 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964) - to learn how content preferences differ among these groups.Key takeaways:Late Evening, between 08 PM to 11:59 PM, is when most people like to consume content. Try to post content during this time to reach the largest audience.Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.Don't be too wordly; all generations agree that 300 words is the sweet spot for article length.Generation X uses Twitter as a primary content sharing platform 70.4 percent more than Baby Boomers. Baby Boomers use Google+ as a primary content sharing platform 92 percent more than Millennials.Millennials prefer sharing memes 54.7 percent more than Baby Boomers. Generation X likes sharing slide-shares 49.6 percent more than Millennials. Baby Boomers prefer sharing images and videos the most.
Via Alessandra Solito
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Volkswagen CEO Martin Winterkorn is gone. But on his way out the door, he described the company’s massive, deliberate fraud on his customers and the environment as an “irregularity.” That’s bullshit.Here’s what happened: Volkswagen jiggered the software in 11 million of its diesel cars to conceal how much they polluted. “Clean Diesel” is a pillar of Volkswagen’s marketing. (My link is to a cached copy; for some reason, the original Volkswagen “Clean Diesel” page is no longer visible.)Here’s an English translation of the video statement from Winterkorn, made Tuesday before he resigned under pressure. Bold italic indicates questionable terms and passive voice; the text in brackets is my commentary:...
Via Jeff Domansky
Jeff Domansky's curator insight,
September 24, 2015 3:55 PM
Josh Bernoff takes a closer look at Volkswagen's apology for its environmental scandal and finds it wanting. Good read and useful lessons for others who need to step up with corporate apologies, starting with losing the weasel words. 
Kelly Vivian's curator insight,
September 25, 2015 2:10 PM
After the discussions in class about Volkswagen scam, i decided to do a little more research about the situation. At a PR perspective, it will be hard for the company to regain the consumers trust. If I was the PR rep for this company I would start with a public apology.
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“ Attract millennials by loosening the reigns and you will be amazed the innovation that takes place.”
Via 21 Handshake
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Finding — and keeping — top talent is challenging in today’s competitive job market, and the healthcare industry is no exception. Strong marketing and social media campaigns that express your organization’s culture and mission can make recruiting and retaining talent a lot easier. As your brand becomes stronger and more recognizable, potential employees (and even customers) will begin to pursue your organization. By the time candidates submit an application they will already have a strong emotional bond with the company and understand your corporate values.And while the healthcare industry may have once been considered a slow adopter to the world of social media marketing, it’s safe to say that these creative examples of employment branding initiatives are busy making up for lost time:1. Henry Ford HospitalIn 2009, the Henry Ford Hospital in Detroit, Michigan shocked the healthcare industry by live-tweeting a medical procedure on Twitter. As medical sites such as WebMD.com become more popular and patients and providers flock to the internet to give or receive advice, social media will play an increasingly important role in how we access healthcare. The Henry Ford Hospital received accolades from the press for their tweets and started a wave of similar videos and live-feeds throughout the healthcare industry. This marketing campaign harnessed the reach of a viral video to engage and interest potential talent and show them what a day in the life at Henry Ford looks like while simultaneously validating their staff’s capabilities. Talk about a dual benefit to recruiting and employee recognition!2. Doctors Without BordersDoctors Without Borders lets their current employees serve as marketers and recruiters. Their homepage and blog offer “news and stories from the frontlines,” and frequently feature personal accounts of healthcare providers in the field. This tactic demonstrates ongoing, real world experiences that promote the brand mission with little effort (and a big ROI). This unique marketing campaign also allows applicants to project themselves into the work they would be doing and imagine what their story might look like or how they’d like to share it.3. Mayo ClinicRecognized as the best hospital in the United States by U.S. News and World Report, it’s no surprise that the Mayo Clinic is also leading some of the most innovative marketing campaigns in healthcare. Lee Aase, social media manager at the Mayo Clinic, led a conference call for their representatives with the American Heart Association using social media. Participants could tweet questions or discussion points to the hash tag #AHAchat to engage in the call. When potential candidates search the organization’s online presence, these digital artifacts will illustrate the thought leadership and innovation that make the Mayo Clinic such an outstanding place to work.4. Go Ask Alice!Colombia Health’s wellness forum, Go Ask Alice!, allows young audiences to pose healthcare questions in an accessible, judgment-free environment. The community forum and casual writing style speaks to Colombia Health’s own energy and culture. By attracting young audiences in this vibrant, open community, Colombia builds a loyal readership to draw talent. The blog’s topics range from issues of puberty through adulthood, keeping the audience engaged from a young age and into their adult careers. When these readers seek jobs in the healthcare industry, the stickiness of this blog will keep Colombia at the top of mind.5. Carilion ClinicFour years ago, to raise awareness about breast cancer and the need for early detection, Carilion Clinic of Virginia’s Roanoke Valley started the “Yes, Mamm” campaign. Whether using the hashtag to answer common breast cancer questions in a Twitter chat or driving traffic to their website to encourage women to make an appointment at one of their screening locations, #YESMAMM is a perfect example of the power of hashtags to start a movement and raise awareness of Carilion Clinic as a healthcare organization that’s committed to women’s health. Who wouldn’t want to work there?6. Anne Arundel’s Medical CenterThis contest, organized by Anne Arundel’s Medical Center, asked participants to post their best “stachie” — otherwise known as a selfie with either a real or fake mustache. The purpose was to raise awareness for men’s health during November (or, “Movember” or “No Shave November,” as it has popularly come to be known). This clever contest not only took advantage of a social media phenomenon, but it also drove traffic to the medical center’s webpage for Men’s Health, which has links to other valuable content including their blog, podcasts, calendar of events, and a link to their career center so applicants can easily find and apply for open positions.7. Floating Hospital for Children — Tufts Medical CenterOne of the main covenants of effective marketing is catering to your target audience — andOurCircleofMoms.com does exactly that. The content and community of support that Our Circle of Moms offers for mothers whose children are patients at the Floating Hospital for Children lives up to their slogan: “Just What Moms Ordered.” By creating this space for mothers to find the support they need, the Floating Hospital for Children is positioning their medical center as a trusted resource for parents and building its brand for potential candidates.8. Arkansas Children’s HospitalIn order for a hashtag-driven marketing campaign to be successful, it has to be memorable and worth sharing. The shock factor of the #100DeadliestDays social media campaign from the Arkansas Children’s Hospital (in partnership with the Injury Prevention Center) aimed to raise awareness of the dangerous time period between Memorial Day and Labor Day when the risk of death for children and teens is increased. Arkansas Children’s Hospital shared safety facts and tips on their social media channels, including popular infographics, which can be seen here and raised awareness in their region as a provider — and potential employer — of choice.These are just a few examples of how healthcare organizations have adopted social media marketing principles to increase brand awareness and drive potential candidates to their organizations. What’s your organization doing to increase awareness on social media? Are you leveraging other marketing tactics to drive potential candidates to your career site and strengthen your employment brand? Has anyone on your recruiting team collaborated with the internal marketing organization to come up with new, creative ways to promote your organization as a great place to work?Share your story with me by leaving a comment below, or email us to be included in a future blog post. We look forward to hearing your ideas and hope you will use this as an opportunity to share what’s worked (or even what hasn’t worked) for you and your organization.
Via Plus91
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This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts...
Via Jeff Domansky
wanderingsalsero's curator insight,
September 24, 2015 3:41 PM
What's the takeaway from this, yet another 'Headline Analyzer' tool?
I think it's simply the realization that 'You Can Learn A Lot From Lydia' (that's a joke). But seriously, you CAN learn a lot from reading almost anything.
Jeff Domansky's curator insight,
September 25, 2015 1:39 PM
Think you know how to write a powerful headline? This tool may convince you to do more work on your headline writing before you hit publish. Recommended reading. 9/10
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It’s time we stop treating search and social as separate marketing channels operating in silos and start investigating ways they can work together for smarter, more unified marketing. Let’s explore some social-search synergies: http://marketingland.com/creating-synergy-social-media-search-141396
Via Antonino Militello, Gerrit Bes, John van den Brink, Ivo Nový
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Do you use every part of the animal? You should when the animal is a big data-visualization video or an interactive site.
Via Kamal Bennani
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AOL's One by AOL: Creative applies ad-tech techniques and data to the creation of display and video ads.
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User onboarding is a set of activities to help turn first time visitors into active users. It is an ongoing process and not a feature that you can introduce once and then forget about it.
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