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Your competitors are rocking their PPC campaigns! Generating traffic, leads, and purchases. This is a guide to learning from your competitor PPC campaigns.

What if we told you that after all the hoopla Spectre has less product placement than any James Bond film in the last 15 years?

Remember all the uproar over the “Made for Bond” Sony smartphones; the “Bond drinks Heineken and Belvedere vodka and Bollinger” brouhaha; the Aston Martin and Land Rover cars, the Tom Ford suits and other 007-ready brands? No less than The Beeb asked “Does Bond’s product placement go too far,” noting a few “shudder-worthy” 

Underpinning business outcomes with a people strategy can be a pretty smart move.  Too often, business plans, aims and goals are set without any corresponding detail describing how people will help to deliver and achieve what the business has set out to do.

Developing a people strategy mustn’t be confused with an HR strategy.  Lack of understanding about terminology can make or break the success of a strategy, particularly around your people.   Too often an HR strategy is focussed on transactional and policy functions and this dilutes the emphasis about developing strategies to make sure the right people in the right roles deliver the right outcomes, in the right time.

In reality though it matters not what the strategy is called, except that it must be about people and not HR processes or transactions.   Making sure everyone is on the same page in respect of terminology being used when developing strategy is absolutely crucial.  A great people strategy will not only increase the odds of, but also accelerate the speed of, success.

Are you guilty of reaching out to your prospects with tired, uninspiring sales emails?

You’re probably committing at least one of these three sales email mistakes.

Your prospects’ inboxes are full of messages that use the same generic “are you the right person to speak with?” approach. The problem with this type of email is that it’s highly impersonal and doesn’t do anything to engage your buyer in a meaningful conversation about their business. 

Check out this step-by-step guide to developing your company's brand identity.

The way businesses approach online brand management strategy is ever growing and evolving. Your brand should do the same.

People are checking their phones more than ever. The average person checks their phone 150 times a day -- up from 110 just two years ago, according to Mary..

For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting. 

Though it's a popular tactic for marketers, retargeting can be tough to get started with.

To help, we've teamed up with Perfect Audience to bring you a free ebook called The Beginner's Guide to Retargeting. With retargeting, businesses of any size have the opportunity to get in front of their target audience, drive awareness, and increase conversions. 

Trackers inserted into email can detect when a person opens a message and where they are when they do so. And it’s not easy to thwart them.

RELATIONSHIPS HAVE NEW PRIORITY
Emotional intelligence is the new buzzword among millennial managers. Concepts of self-awareness, self-regulation, and relationship building will be key to millennial-managed workplaces. "Millennials are highly relational," says Espinoza. While you may hear the old generation of managers say, "I don’t want to be friends with anyone who works for me because one day I might have to fire them," Espinoza says millennial managers would never take that attitude. This generation of managers will put people and relationships first.

Google bets on experiential -- like a pumpkin patch in Times Square -- to show off photo storage and search product.

The journey to personalized marketing should take you from a one-to-all model to a one-to-one model. Here's what the progression looks like.

Avoid these 12 habits so you don't come off as annoying and pushy to your prospects.

Get the attention of your potential clients and drive them through the sales process with these email templates.

If you were to design a subway map, what would you design for: geographical precision or visual clarity? Is it better for a map to accurately represent the geography at street level, or for it to be abstract and easy-to-understand?

In 1972, Massimo Vignelli chose the latter -- visual clarity -- when he designed a map of the New York City subway system. To Vignelli, the only way to make the crazy twists and turns of the city's subway lines comprehendible to the public would be to, well ... straighten them out.

So he redesigned the map so that all the lines ran either vertically or horizontally. He also made Central Park -- normally a rectangle -- into a square. That's Vignelli's map on the left: