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“ Facebook referral traffic to media sites is up 170% over the last year.”
Via Alexandre Guapyassu
“ La “Guía definitiva del Mobile Marketing” se compone de los siguientes artículos: 1.”
Via Carlos Bisbal
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Rescooped by
Alessandro Rea
from Social Media insights
October 22, 2013 2:05 AM
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“How Instagram's Monetization Can Help FacebookForbesFacebook recently announced that it will roll out advertisements on its photo sharing service, Instagram, which it acquired last year for $1 billion in cash and equity.”
Via Virginia Gordon
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Rescooped by
Alessandro Rea
from visualizing social media
October 22, 2013 1:59 AM
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Digital consumers often give personal data to retailers, banking institutions, and healthcare organizations. But who, and in which industry, do consumers trust the most?
Via Lauren Moss
The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for companies – it should be considered a fantastic opportunity. By turning employees into trusted brand ambassadors, companies bring their strongest asset and their most vocal internal advocates in direct contact with their customer base....
Via Jeff Domansky
It's important to build an engaged, relevant audience. Here are five easy ways to do it.
Via Kamal Bennani
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Rescooped by
Alessandro Rea
from Must Market
October 17, 2013 5:28 AM
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MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C content marketing space [pdf].
Via Martin (Marty) Smith
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Rescooped by
Alessandro Rea
from Online Business Models
October 17, 2013 5:06 AM
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Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose ;) Yet we frequently hear that ‘trends’ feel mysterious and opaque. Which is why this month we’re introducing the CONSUMER TREND CANVAS* rather than bringing you another Big Consumer Trend. *Generously 'inspired' by Alex Osterwalder's Business Model Canvas ;)
Via Robin Good
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Rescooped by
Alessandro Rea
from Social Media and Healthcare
October 16, 2013 2:29 AM
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Rescooped by
Alessandro Rea
from Social media DAILY NEWS
October 16, 2013 2:26 AM
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“ The weight of an inbox with hundreds of unread emails can be crushing. Prevent the horrors of an out-of-control email account with these tools.”
Via harish magan
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Scooped by
Alessandro Rea
October 16, 2013 2:24 AM
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“For marketers, the rapid increase of social media usage is a great opportunity, but it also requires a shift in how to approach marketing.”
The Facebook market place is crowded with brands pushing their campaigns toward users who have become more selective about what they will share and what they will invite their friends to. Facebook’s early days were incredible. Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. That time is over. The market place is crowded with brands pushing their campaigns toward users who have become more selective about what they will share and what they will invite their friends to.
Via Brian Yanish - MarketingHits.com, Marco Favero
“ Social ads falling flat? Check out these four best social advertising practices to ensure ROI for your small business.”
Via Kamal Bennani
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With the hundreds of social media platforms available to your business, it’s hard to know where to start. Should you learn to be active on a platform you’re most comfortable with? Should you learn the platform your customers seem to like the most? If only there were an easy way to figure out where to start….
Via Kamal Bennani
Social media can have huge positive impacts on a company, especially when it comes to marketing and branding. However, without a solid and well-thought out social media policy, some social media in the workplace can result in negative consequences. Unfortunately, even minor mistakes or inappropriate posts through social media can quickly spread and damage the image of a company.
Via Kamal Bennani, Marco Favero
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Rescooped by
Alessandro Rea
from Social Media Tips by FMMG
October 22, 2013 2:03 AM
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Facebook often changes its terms, but they made a big change this time. They announced a Facebook Promotion Guidelines update that from now you don’t need to use third party apps to run any promotions, contests, giveaways and draws, but you can do it on your Facebook Timeline. With this infographic we would like to give you an objective guide to decide if Timeline contests or Third party apps are for you.
Via Lennie Appelquist
Merely publishing on your blog isn’t enough.You’ll need a diversified content marketing spread and that means generating content for many channels as well as your own properties. How does this content spread pan out? What are the different avenues for content marketing? Leaving the default content publication channels such as company website, blog, and social media, how do you spread the net far and wide for maximum impact?Here are some ways to go about it...
Via Jeff Domansky
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Scooped by
Alessandro Rea
October 21, 2013 1:04 PM
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Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it!
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Scooped by
Alessandro Rea
October 21, 2013 12:56 PM
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In the second of a two-part series Jonathan Gottschall discusses the unique power stories have to change minds and the key to their effectiveness.
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Rescooped by
Alessandro Rea
from Design, Science and Technology
October 17, 2013 5:20 AM
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"While the email newsletter model has changed and adapted to the times, it’s continued to thrive. People love curated content, and they appreciate the lean-back experience of having interesting information delivered to them." Pete Sheinbaum the former CEO of Daily Candy offers some guidelines.
Via Guillaume Decugis, Antonios Bouris
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Scooped by
Alessandro Rea
October 16, 2013 8:44 AM
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WOBI is a powerhouse of actionable ideas from people shaping the business world: Events; TV; Print Media; WOBI.com
“ As more and more consumers turn to the web for their shopping needs, it's essential for ecommerce businesses to differentiate from industry competitio”
Via Gladys Pintado
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Rescooped by
Alessandro Rea
from Influence Marketing Strategy
October 16, 2013 2:26 AM
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“ Social media marketing can be a hard thing to grasp, mostly because people think about it in entirely the wrong way.”
Via Ron Sela
“ Take a look at 5 link building opportunities that don't require an investment in content.”
Via Carlos Bisbal
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Rescooped by
Alessandro Rea
from Social Media insights
October 16, 2013 2:22 AM
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“When it comes to referral traffic from social networks, there's Facebook and Pinterest, and then there's everyone else.”
Via Virginia Gordon
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![Who Do Digital Consumers Trust With Their Personal Data? [Infographic] | Marketing_me | Scoop.it](https://img.scoop.it/9RCeZ1s5Vy8os5__WtMMATl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![[INFOGRAPHIC] Facebook Promotion Guidelines Update - Contest Apps vs. Wall Contests? | Marketing_me | Scoop.it](https://img.scoop.it/C01OyEfqyKM5UHGOlhE-Kjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![What #Ecommerce Users Really Want [Infographic] | Marketing_me | Scoop.it](https://img.scoop.it/0ldb8kE5EJ53kWAQxIRm5Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
