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Rescooped by
Alessandro Rea
from Social media DAILY NEWS
October 16, 2013 2:15 AM
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“ Most email service providers can help in tracking your messages and permit you to see the outcomes in an e-mail monitoring report. These reports are analytical summaries of the results of a provided email marketing campaign.”
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How small businesses are using social media in their marketing strategies in last years and the results their social media investment bring to their business.
Via Ivo Nový
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![Twitter’s Influence On Holiday Shopping [INFOGRAPHIC] - AllTwitter | Marketing_me | Scoop.it](https://img.scoop.it/mtCxKVcNfQlFf6YOO4_yoDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Holiday heyday is just around the corner, and digital marketers and social media managers are already elbow-deep in Twitter promotion plans. Accordingly, Twitter commissioned a survey from research firm DB5, which surveyed 2,000 U.S.holiday shoppers, more than half of whom use Twitter regularly. Here’s what they found. Fun facts: - 45% of respondents said they would rather take Twitter shopping with them than their husband or wife! - 64% of respondents said they have bought a product because of something they saw on Twitter - 57% of respondents use Twitter to determine which stores to visit
Via Mau
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Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy. With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, we’re poised to see explosive growth in the way businesses ‘do’ marketing. While consumers continue to tune out traditional, intrusive marketing communications, they increasingly crave the type of genuine, customer-focused information that content marketing delivers.
Via Brian Yanish - MarketingHits.com, Marco Favero
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It’s never the wrong time to de-clutter and simplify. Just as you should bring fresh air into a stuffy house, you can also breathe life into a company to achieve an improved state of success.
Alessandro Rea's insight:
Dust Off the Cobwebs When your marketing goes stale, so does your business. The purpose of cleaning up your online business is to stay relevant to consumers. So, what does it take to be relevant? Stay up with the times. Take time every few months to read about new marketing tactics that can apply to your business.Be better! Look at what your competitors are doing online, and see if you can do it better.Be social. Don’t leave your Facebook, Twitter, or Pinterest accounts unattended for long periods of time or consumers will view you as stale, resulting in a loss of fans, followers and connections.Appeal to the masses. Make sure the content you are posting appeals to the appropriate audience and remains cognizant of what’s trending in your industry.
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“ Sempre più persone utilizzano, nel personal branding o in azienda, presentazioni e slides. Ma quali sono le alternative a Powerpoint? Scopriamole insieme!”
Via Guglielmo Cornelli
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“ Using the "4 Hour Workweek" approach, one developer created 40 apps with more than 35 million downloads. Here's how he did it.”
Via Renee Baribeau
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“ To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling.”
Via Omar Kattan, Jim Signorelli,Story-Lab, Brian Yanish - MarketingHits.com, Marco Favero
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According to the U.S. Department of Commerce, E-commerce has grown 18.4% year over year in the second quarter of 2013. Online sales are booming with what seems like an endless growth opportunity in the near future. This is great news for companies such as Amazon who solely operate as an “E-tailer” but presents a challenge for local economies supplemented by mom and pop shops. Price matching is impossible, but there are 4 key methods of gaining an edge over e-tailers and beating them to your customer’s wallet...
Via Jeff Domansky
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“ These tips will help you keep your Google contacts organized and useful.”
Via Kamal Bennani
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YouTube reaches more adults than any cable network. In the United States, the number of people who watch television has fallen behind the number of people who watch YouTube on a regular basis.This makes it clear that televised content is undergoing a decline, while on the other hand online consumption of video is on the rise. Many companies have taken advantage of this by releasing their marketing campaigns as videos on the internet first and on television later.
Via Ivo Nový
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The only way to be sure you never fail is to never try. So, if you want to be an entrepreneur, buckle your seatbelt for a bumpy ride.Epic inventor Thomas Edison generated 10,000 prototypes for electric light bulbs before getting it right, according to the infographic below, created by San Francisco-based startup organization Funders and Founders.And Colonel Sanders, the founder of KFC, was rejected 1,009 times when he tried to sell his fried chicken recipe.How many times have you tried and failed so far? What’s your secret to keep trying again? Leave us a note below and let us know.
Via Ivo Nový
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“While large companies have been tweeting their way to social media success for years now, too many small and medium businesses have been late to the Twitter party.”
Via Ivo Nový
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“ Landing Pages are the ultimate fusion of SEO and marketing segmentation. Landing Pages enhance the efficiency of your SEM campaigns, Social Media strategies and SEO efforts. But what exactly are Landing Pages and how do they work?”
Via Level343
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“ Since the efforts are so new, there are just a handful of examples of marketers executing truly creative programs on LinkedIn.”
Via Kamal Bennani
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For fast online growth, you need a Massive Action Strategy to achieve Massive Success. Inspired by Tony Robbins, this is key also for digital marketing.
Alessandro Rea's insight:
Forget About ‘Content Is King’ And Think About Kelp
The first thing you have to do is to forget about content is king. Personally, I think the whole content is king-debate is ridiculous. If great content is the crew on a match race sailing boat, what does a great crew matter if the sail boat is slow by design? And the other way around: What good will a fast sailboat do you if your crew is crap? If you’re serious about hacking growth, don’t expect anything less than having to work through every last little to make it happen.
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“ Ninja Marketing Il content marketing fa bene al business Ninja Marketing Il 2013 si annunciava come l'anno del content marketing, ma in Italia il tema resta ancora confuso e di difficile applicazione, anche per molti addetti ai lavori.”
Via Ivano Steri
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Whether you like it or not, Google plus marketing has become significant player in social media marketing. It is the second largest network behind Facebook
Via Kamal Bennani
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Launching a Pinterest group board has many benefits. It can help increase followers, increase the reach of your pins, and get more clicks to your website. Here are 5 steps to launching a successful group board on Pinterest…
Via Kamal Bennani, Marco Favero
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“Facility tours are a powerful marketing tool for the right kind of small business. Using technology to enhance the tour experience can add impact.”
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![How Social Media Is Changing The Way Your Customers Shop Online [INFOGRAPHIC] - AllTwitter | Marketing_me | Scoop.it](https://img.scoop.it/ZJ1zcHOIUOXGIKqVj3m7tTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Did you know that a recent study revealed that 38 million 13 to 18 year olds in the U.S. said that their purchasing decisions were influenced by social media? 75 percent of Facebook purchasers said that they asked for their friends’ advice before buying, and 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impact their shopping decisions. This infographic from MarketMeSuite takes a closer look at how social media is changing that way your customers shop online.
Via Mau
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