Digital Marketing & Communications
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Digital Marketing & Communications
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Scooped by Alex Butler
June 17, 2012 8:38 PM
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3 Google+ Power Users Reveal their Secrets

3 Google+ Power Users Reveal their Secrets | Digital Marketing & Communications | Scoop.it
I recently wrote an article about Google+ vs Facebook and a tribe turned up from Google+ and became rather engaged! The question that had been posed was whether Google+ was a Ghost town. I received an answer.
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Scooped by Alex Butler
June 10, 2012 6:11 PM
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iOS v Android: why Schmidt was wrong and developers still start on Apple

iOS v Android: why Schmidt was wrong and developers still start on Apple | Digital Marketing & Communications | Scoop.it
Google's chairman predicted six months ago that app developers would start on Android first rather than Apple's iOS - but they haven't. Why not? And why do iPhone users update so quickly?
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Scooped by Alex Butler
June 6, 2012 1:23 PM
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Real cost of the smartphone revolution

Real cost of the smartphone revolution | Digital Marketing & Communications | Scoop.it
The smartphone market is expanding at an astonishing rate, but is it damaging creativity and innovation on the web, asks John Naughton...
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Scooped by Alex Butler
May 31, 2012 11:34 AM
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Top 5 Rules for Creating User Friendly Mobile Apps

Top 5 Rules for Creating User Friendly Mobile Apps | Digital Marketing & Communications | Scoop.it
Good practices for mobile experience design are proliferating almost as quickly as the mobile devices themselves. But at the end of the day, it comes down to the user experience.
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Scooped by Alex Butler
May 25, 2012 2:15 AM
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The Game Mechanics of Customer Loyalty

The Game Mechanics of Customer Loyalty | Digital Marketing & Communications | Scoop.it
Here are five ways startups can develop customer loyalty, based on the some of the principles of gamification.
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Scooped by Alex Butler
May 22, 2012 12:45 PM
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IBM: 57% of Global CEOs Want More Social with Customers | Social Media Today

IBM: 57% of Global CEOs Want More Social with Customers | Social Media Today | Digital Marketing & Communications | Scoop.it
IBM’s newest CEO study, which canvassed over 1700 CEOs from around the world, reports that CEOs see social media growing to 57% of their important customer interactions from 16% today.
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Scooped by Alex Butler
May 22, 2012 5:56 AM
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Gamification: Three Ways To Use Gaming For Recruiting, Training, and Health & Wellness - Forbes

Gamification: Three Ways To Use Gaming For Recruiting, Training, and Health & Wellness - Forbes | Digital Marketing & Communications | Scoop.it
It’s game on, for Human Resource officers. Increasingly, several organizations such as Marriott, Deloitte, Aetna and the Department of Defense, are using gaming to recruit, develop and motivate employees to live a healthier life.
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Scooped by Alex Butler
May 20, 2012 2:41 PM
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Ad Exec Predicts Mobile Marketing Will Turn Us Into Cyborgs

Ad Exec Predicts Mobile Marketing Will Turn Us Into Cyborgs | Digital Marketing & Communications | Scoop.it
Prepare for the "integration of data into the body."...
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Scooped by Alex Butler
May 15, 2012 5:39 AM
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Twitter UK marks its first anniversary by reaching 10m active users, 80% of them mobile

Twitter UK marks its first anniversary by reaching 10m active users, 80% of them mobile | Digital Marketing & Communications | Scoop.it
A year ago, a service called Twitter, which had taken the web and mobiles by storm, opened up shop in London as part of its global expansion. A year later and with 10 million active users in the UK, it’s no wonder that this little bird is looking to hire and grow.
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Scooped by Alex Butler
May 12, 2012 12:35 PM
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How to design web sites for tablets

How to design web sites for tablets | Digital Marketing & Communications | Scoop.it

Two whole years after the iPad picked up the dead tablet industry and whipped it into roaring, raging life, many websites are not optimized for tablets. Even new ones. Shocking? Sure. Unthinkable? Maybe. Unfortunately, however, it’s reality. And it’s not just the obscure little sites, either — try using Google Docs on your iPad for anything other than viewing.

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Scooped by Alex Butler
May 9, 2012 12:32 PM
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Mobile now accounts for 10% of Internet usage worldwide, double that of 2010: report

Mobile now accounts for 10% of Internet usage worldwide, double that of 2010: report | Digital Marketing & Communications | Scoop.it
Mobile now accounts for 10 percent of all Internet usage worldwide, after the rise in demand and ownership of smartphones and tablets saw the proportional use of the mobile Web more than double over the last 18 months.
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Scooped by Alex Butler
May 9, 2012 12:59 AM
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Which Social Media Outlets Are Most Effective For Your Rankings (INFOGRAPHICS)

Which Social Media Outlets Are Most Effective For Your Rankings (INFOGRAPHICS) | Digital Marketing & Communications | Scoop.it
The standard industry opinion about social media when it comes to search engine optimization is that it has little, if any, effect on a website's ranking.
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Scooped by Alex Butler
May 8, 2012 8:10 AM
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Is the 1% participation rule dead? The BBC thinks so

Is the 1% participation rule dead? The BBC thinks so | Digital Marketing & Communications | Scoop.it
The UK online population is no longer content to lurk in forums and on websites without contributing, with 77% of us now actively participating in digital media in some way.
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Scooped by Alex Butler
June 13, 2012 7:17 AM
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How much data is generated every minute? [infographic]

How much data is generated every minute? [infographic] | Digital Marketing & Communications | Scoop.it
This infographic from Domo contains some mindblowing stats about the sheer volume of data generated by the web.
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Scooped by Alex Butler
June 7, 2012 5:59 AM
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Google Updates and Their Effect on Search Engine Marketing ~ Technology blog

Google Updates and Their Effect on Search Engine Marketing ~ Technology blog | Digital Marketing & Communications | Scoop.it

Many changes are happening at Google. Google is worldwide the most trusted search engine in the world. They have this distinguished title for a reason. They have always been growing and expanding at a rapid rate. They really cornered the market in search engines and have stood the test of time. Your site should take lead from them. Always be able to adapt to changes, no matter how big or small.

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Scooped by Alex Butler
June 6, 2012 4:37 AM
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How do you determine social media ROI? ~ Technology blog

How do you determine social media ROI? ~ Technology blog | Digital Marketing & Communications | Scoop.it

Any surprise that?


• 73% of CEOs think marketers lack business credibility and are not the business growth generators they should be.


• 77% of CEOs think marketers don’t talk about what really matters: sales.

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Scooped by Alex Butler
May 31, 2012 4:45 AM
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Mary Meeker Re-Imagines Nearly Everything

Mary Meeker Re-Imagines Nearly Everything | Digital Marketing & Communications | Scoop.it

At the D10 Conference, star analyst Mary Meeker gave her latest presentation of Internet Trends. You can download the whole presentation here (PDF) and it's well worth spending time perusing.

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Scooped by Alex Butler
May 24, 2012 7:54 AM
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How does Google+ impact SEO performance?

How does Google+ impact SEO performance? | Digital Marketing & Communications | Scoop.it
Last week I presented at SMX London on a Google+ panel which looked at research I had done on the impact Google+ has to organic search.
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Scooped by Alex Butler
May 22, 2012 6:15 AM
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Coca-Cola Takes Content Marketing to a New Level with the Content 2020 Project : Corporate Eye

Coca-Cola Takes Content Marketing to a New Level with the Content 2020 Project : Corporate Eye | Digital Marketing & Communications | Scoop.it
Learn about Coca-Cola Company's new focus on content marketing in the U.K. with the Content 2020 Project.
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Rescooped by Alex Butler from Digital Health
May 21, 2012 7:48 AM
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Game Changers:

Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona.

What are the game changers for pharmaceutical digital marketing and communications?

Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.

 

How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science.

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Scooped by Alex Butler
May 18, 2012 10:36 AM
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Mobile is the future, just ask Facebook

Mobile is the future, just ask Facebook | Digital Marketing & Communications | Scoop.it
Thanks to Facebook’s filings with the SEC, we now have access to a treasure trove of Facebook data.  And one metric everyone seems to be keeping their collective eyes on is mobile-social growth.  ...
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Scooped by Alex Butler
May 14, 2012 8:57 AM
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TechCrunch | ITU: There Are Now Over 1 Billion Users Of Social Media Worldwide, Most On Mobile

TechCrunch | ITU: There Are Now Over 1 Billion Users Of Social Media Worldwide, Most On Mobile | Digital Marketing & Communications | Scoop.it
What does it mean when Facebook says it has 901 million monthly active users on its network?
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Scooped by Alex Butler
May 12, 2012 6:26 AM
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Americans Now Spend More Time On Facebook Mobile Than Its Website

Americans Now Spend More Time On Facebook Mobile Than Its Website | Digital Marketing & Communications | Scoop.it
All those minutes reading your news feed in bed, messaging friends over lunch, and browsing photos on the bus really add up.
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Scooped by Alex Butler
May 9, 2012 1:11 AM
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Are Smart Phones Spreading Faster than Any Technology in Human History? - Technology Review

Are Smart Phones Spreading Faster than Any Technology in Human History? - Technology Review | Digital Marketing & Communications | Scoop.it
Mobile computers are on track to saturate markets in the U.S. and the developing world in record time.
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Scooped by Alex Butler
May 8, 2012 5:05 PM
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10 Predictions From The First Internet Bust And What They Tell Us About Digital Marketing Now

10 Predictions From The First Internet Bust And What They Tell Us About Digital Marketing Now | Digital Marketing & Communications | Scoop.it
One of the original digital marketing execs, GM O’Connell, made some predictions in 2002 about how the Internet would impact people and brands. Here, he looks back and assesses his accuracy, and, along the way, reveals some timeless truths about marketing in the digital age.
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