Digital Marketing & Communications

Social profiling is an emerging, if scary, practice for marketers. Will it withstand mainstream acceptance and perhaps challenges in the courts?

 'Why gamification is changing the face of 21st century education' on Digital Trends. How can we make learning easier and more likable with the help of technology?

Learn why visual content is a critical part of your content creation strategy.

Google and Facebook are in a war for user attention on the Web. This is not just about how many eyeballs are on Google+ versus Facebook but also from an end-to-end platform perspective. That includes messaging, application deployment, social graph implementations and content discovery. Like everything else in the world of technology, this battle is going mobile. When it comes down to developing social mobile applications, Google may be doing better than many people think.

Too often, I flit from one conference to another like a wayward butterfly, trying to catch up with all the news. But the Game Developers Conference is one of my favorite events of the year because it places such a high value on creativity in the game industry. It is fitting to dwell upon it and to figure out what this year’s conference in San Francisco, which ended Friday March 9, was all about.

We’re already approaching the first of many crossroads that new media will present. Do we take the path of a social brand or that of a social business? What’s the difference?

Traditional media outlets are often criticised for not having embraced social media in the way other organisations have around the world.

There's a pretty simple explanation for this - the fundamental purpose of traditional media outlets/ brands is to sell advertising space in exchange for exposure to an audience (via content).

The app revolution has changed the way software is distributed and used among consumers. With a perfect storm of digital distribution, free content and powerful touch screen devices, the success of mobile apps has disrupted industries from telecommunications and games to music and news. To date, no category of apps has been more successful than Games, directly disrupting the traditional gaming industry

Smartphones get around, but tablets are most likely to come out in the living room or the bedroom.

Digital Influence is one of the hottest trends in social media and it is also one of the least understood. Klout, PeerIndex, Kred among many others are investing millions of dollars to understand how our social media activity translates into influence.

"An emerging class of “social discovery” apps—which monitor your location and alert you when you’re in close proximity to people who have similar social media contacts or interests—dominated the hype cycle last week at the South by Southwest"