Digital Marketing & Communications
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Digital Marketing & Communications
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Scooped by Alex Butler
September 7, 2012 7:52 AM
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Context and the Calendar: An Introduction to Chronofencing

Context and the Calendar: An Introduction to Chronofencing | Digital Marketing & Communications | Scoop.it
One of the hottest concepts in mobile right now is the idea of “context.”

The thought process goes something like this: because the modern smartphone comes equipped with all ...
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Scooped by Alex Butler
August 24, 2012 4:47 AM
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Making crowdsourcing easier - MIT News Office

Making crowdsourcing easier - MIT News Office | Digital Marketing & Communications | Scoop.it
A new system for crowdsourcing database operations spares the user from worrying about the computational details but improves cost effectiveness.
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Scooped by Alex Butler
August 20, 2012 9:53 AM
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Content is king: Still true in the mobile era? | Socialmedia.biz

Content is king: Still true in the mobile era? | Socialmedia.biz | Digital Marketing & Communications | Scoop.it

Content is king, but in the mobile era, it will only remain king if it is optimized for mobile devices.

 

Bill Gates was the first to coin the phrase “content is king,” and ever since he coined it in 1996, content creators, website owners, journalists and pundits of the digital era have recited it, dissected it, argued about it or agreed on it.

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Scooped by Alex Butler
August 8, 2012 12:51 PM
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Google opens up about the future of search, serves 100 billion searches every month

Google opens up about the future of search, serves 100 billion searches every month | Digital Marketing & Communications | Scoop.it
We're in San Francisco at Google's office to discuss the future of search.

The question everyone asks Google is: "What's the future of search?"

Their answer:

Everyone ...
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Scooped by Alex Butler
July 26, 2012 12:44 PM
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How To Use Social Media At Conferences & Events

How To Use Social Media At Conferences & Events | Digital Marketing & Communications | Scoop.it
If you’re exhibiting at or running a trade show – or thinking of starting one – the correct use of social media can be the single difference between standing out and driving a boatload of footfall to your stand or event… or disappearing without a trace.
Janette Hird's comment, August 1, 2012 10:32 AM
Great article!
Scooped by Alex Butler
July 21, 2012 5:38 AM
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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | Digital Marketing & Communications | Scoop.it
There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with embedded keyword “backlinks” to your site. Now it is changing fast to include social media strategies.
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Scooped by Alex Butler
July 17, 2012 6:19 PM
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[Infographic] The History of HTML5

[Infographic] The History of HTML5 | Digital Marketing & Communications | Scoop.it
When the first version of HTML5 published in 2008, it raised more questions than it answered. Would it be a force of unification or division? Would content producers, browser programmers and device manufacturers agree to new standards? And would it finally solve issues related to multi-platform development?
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Scooped by Alex Butler
July 11, 2012 1:37 PM
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Gaming investors say the iPad will be this generation’s console

Gaming investors say the iPad will be this generation’s console | Digital Marketing & Communications | Scoop.it
Anticipating an explosion in mobile gaming in the next five years, investors say they are placing bets on what they see as the underserved market for iPad and tablet games.

“People say tablets have been overhyped…but I say they haven’t been hyped enough,” said Spark Capital venture partner Nabeel Hyatt (pictured far left). He joined analysts and other VCs from the gaming industry to discuss the future of mobile and social gaming at VentureBeat’s MobileBeat and GamesBeat conferences today.

Seeking English's comment, July 11, 2012 1:57 PM
still cant get used to gaming without a controller
Lachlan Power's curator insight, March 21, 2013 6:04 AM

Yet another relavent source for the mobile gaming platform. This arctile on venturebeat.com anticipates an explosion in mobile gaming in the next five years. It also states that "the current offerings for the iPad and other tablets are just scratching the surface and within the decade, tablets will far outstrip sales for desktop PCs". This article provides some good trends and has not only predicted the mobile market but applied were the PC market will be postioned aswell.

Scooped by Alex Butler
July 10, 2012 5:20 AM
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The 3 Phases Of Social Media | Social Media Today

The 3 Phases Of Social Media | Social Media Today | Digital Marketing & Communications | Scoop.it
 Phase #1: LaunchThe launch phase of social media is focused on setting up the major social network accounts with brand assets.  This launch phase should see very little actual results in terms of traffic or income spike as it is focused on preparation...
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Scooped by Alex Butler
July 7, 2012 3:13 PM
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What Happened to the Game Mechanics of Foursquare?

What Happened to the Game Mechanics of Foursquare? | Digital Marketing & Communications | Scoop.it
In the beginning everybody fought to be the mayor of their favorite Foursquare hangout but over time the buzz surrounding the social media app seemed to have waned as many users simply stopped caring about the game’s badges and check-ins.
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Scooped by Alex Butler
July 7, 2012 3:03 PM
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The impact of the tablet on digital design

The impact of the tablet on digital design | Digital Marketing & Communications | Scoop.it

When a new medium emerges, eventually services change. TV initially aped radio before it found its own format and distinctive voice. The effect of the tablet on service delivery is only now becoming clearer.

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Scooped by Alex Butler
June 29, 2012 4:49 AM
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2012: The State of Social Media & Social Media Marketing

This presentation is a 2012 mid-year update and complement to the original "State of Social" presentation by Esteban Contreras

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Scooped by Alex Butler
June 19, 2012 6:43 AM
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Coca-Cola Joins the Revolution in a World Where the Mob Rules

Coca-Cola Joins the Revolution in a World Where the Mob Rules | Digital Marketing & Communications | Scoop.it

How the soft-drink giant is adapting to a networked planet run by consumers.

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Scooped by Alex Butler
September 4, 2012 11:51 AM
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“Search… Is Obsolete” Says Xyologic, As It Takes On The Mobile Apps Long Tail | TechCrunch

“Search… Is Obsolete” Says Xyologic, As It Takes On The Mobile Apps Long Tail | TechCrunch | Digital Marketing & Communications | Scoop.it
Cast your minds back - if you can - to the days when the web was a jumble of random pages. 'Web surfing' consisted, quite literally, of somehow finding a website and then clicking through links to other sites as the mood took you.
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Scooped by Alex Butler
August 22, 2012 12:02 PM
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Why Innovative People Fail

Why Innovative People Fail | Digital Marketing & Communications | Scoop.it
Steve Jobs needed Steve Wozniak - a balanced, creative leadership team. Image via CrunchBase. Mike Maddock has seen the enemy – and, sometimes at least, it is him.
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Scooped by Alex Butler
August 17, 2012 7:28 AM
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What makes someone leave a website?

What makes someone leave a website? | Digital Marketing & Communications | Scoop.it

Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. Its important to design your website so frustration is kept to a minimun, thereby maximising customer retention.

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Scooped by Alex Butler
August 3, 2012 9:11 AM
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Is your news article tweetworthy? Algorithm can predict that

Is your news article tweetworthy? Algorithm can predict that | Digital Marketing & Communications | Scoop.it
Roja Bandari, a Ph.D. candidate in electrical engineering at UCLA, developed an algorithm that predicts with 84 percent accuracy whether a news article will be popular on Twitter or bomb on the social media site.

 

Bandari came up with the algorithm with two Hewlett Packard Lab researchers while she was working at HP as an intern. She shared the paper in June at the 2012 International Association for the Advancement of Artificial Intelligence Conference on Weblogs and Social Media.

 

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Scooped by Alex Butler
July 26, 2012 10:21 AM
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The Evolution of Social CRM

The Evolution of Social CRM | Digital Marketing & Communications | Scoop.it

CRM's evolution into Social CRM

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Scooped by Alex Butler
July 17, 2012 6:48 PM
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6 Insights From Facebook's Former Head Of Big Data - Forbes

6 Insights From Facebook's Former Head Of Big Data - Forbes | Digital Marketing & Communications | Scoop.it
Ashish Thusoo knows a lot about Big Data. Thusoo joined Facebook in 2007 when the company had 50 million users. He left when it had some 800 million. During that time he managed Facebook's internal data analytics team.
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Scooped by Alex Butler
July 15, 2012 12:13 PM
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What’s the future of communication? Let’s ask the experts

What’s the future of communication? Let’s ask the experts | Digital Marketing & Communications | Scoop.it
Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other.

We asked 6 experts from different fields to share their view on the future of communication.
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Scooped by Alex Butler
July 11, 2012 11:57 AM
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In mobile design, failure is inevitable, says Path’s Dave Morin

In mobile design, failure is inevitable, says Path’s Dave Morin | Digital Marketing & Communications | Scoop.it
Dave Morin, the chief executive of the private mobile social network app Path, was onstage at MobileBeat 2012 this morning with Michael Copeland, the senior editor of Wired. And Morin, true to form, was full of great one-liners.
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Scooped by Alex Butler
July 8, 2012 3:58 PM
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Missing Wood for Trees, Why Big Data Isn't About the Big Data

Missing Wood for Trees, Why Big Data Isn't About the Big Data | Digital Marketing & Communications | Scoop.it
Big Data is a hot topic of discussion these days and is on top of “To Do” list of senior executives of large and medium sized companies, many of whom have started investing in required infrastructure for leveraging Big Data.
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Scooped by Alex Butler
July 7, 2012 3:09 PM
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The Big Data Playbook for Digital Agencies

The Big Data Playbook for Digital Agencies | Digital Marketing & Communications | Scoop.it
There’s a good chance that big data will change the face of digital agencies in as little as five years. Here’s why.
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Scooped by Alex Butler
July 7, 2012 2:53 PM
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The Future of Mobile is Right Time Experiences - Forbes

The Future of Mobile is Right Time Experiences - Forbes | Digital Marketing & Communications | Scoop.it
We've answered all of the basic questions in mobile such as: Will we have 4G networks and when? Will consumers adopt devices and what kinds? Will the app store be successful? Will BYOD happen?

 

Thus, I’m currently researching the future of mobile which I believe is about transforming how business is done. I believe the future is in combining mobile, big data and analytics (with help from the cloud) to deliver Right Time Experiences.

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Scooped by Alex Butler
June 22, 2012 4:06 AM
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Top Trends of 2012: The Consumer Cloud

Top Trends of 2012: The Consumer Cloud | Digital Marketing & Communications | Scoop.it
In 2012 we've seen amazing growth in the Consumer Cloud, meaning cloud computing for everyday users. There are three main categories in the Consumer Cloud: storage, sync, and notes.
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