Digital Marketing & Communications

Who are all of those people using social media websites Facebook, LinkedIn, Twitter, Pinterest, Tumblr, and Instagram? Pew Research Center reveals some demographic data about the most popular social sites in its Photos and Videos as Social Currency Online report from the Pew Internet and American Life Project. The numbers might surprise you.

With all the talk of social media marketing, I often wonder if people forget about the greatest tool in your marketing arsenal. I’m referring to your corporate website.

Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian.

We know that it’s nothing new and that brands, companies and charities have been doing it for years.

But this week the great and good of marketing, advertising and digital (from both sides of the Atlantic) agreed that content marketing has become a discipline in its own right.

Here's why Google is doomed as the world rapidly shifts to mobile from desktops.

The number of mobile subscriptions is on a seemingly endless bull run. World over, the number is 6 billion and over 1.2 billion people access the web on their mobile phones. In the US, 85% adults have a cell phone and 45% have smartphones

.With the mobile gaining such importance, mobile SEO strategy is now as crucial a factor in mobile marketing as designing a great mobile site.

So, we have here some great tips to trump up your mobile SEO

Google just published a new research paper that delves into the details of how tablet owners use their devices. Using diaries, in-home interviews and contextual inquiry observations, the company’s researchers observed how 33 U.S. tablet users interacted with their devices. Some of the results are pretty straightforward (tablets are primarily used for personal purposes and to play games and check email), while others were a bit more surprising. Just as many participants used their tablets in their beds as on their couches, for example, and a surprisingly large number of tablet owners use their iPads and Nexus 7s while cooking.

Guest post by Conor Myhrvold Who is Sandy Pentland? MIT Media Lab Professor Alex 'Sandy' Pentland develops technology to measure, analyze and predict human behavior.

From his MIT Media Lab office, Pentland shared three key insights about Big Data

According to Google's Director of Product Management for Android Hugo Barra, 500 million Android devices have been activated globally.

How to define your digital strategy. What is digital strategy? How can you make your business digitally ready though a model of people, process and technology?

The combination of smartphones, tablets and connected devices will create a tidal wave of new data for businesses to store and process.

Rewind to the late 90s. Almost everything you needed – email, news, sports, stocks, maps and more – was conveniently on one site: Yahoo!. Yahoo!

It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones.

Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers.

This is the first part in a two part series of the SEO Health Check. The SEO Health Check surfaces data that give you meaningful insights into your site’s progress in SEO.

The number of smartphones in use worldwide has passed the 1 billion mark for the first time, according to analyst firm Strategy Analytics, which estimates the landmark was surpassed ...

We've all heard the term content marketing. Content marketing is one of the fundamental mechanisms of inbound marketing, promoted by companies like Hubspot. But at Inbound 2012, Hubspot was also talking about context marketing. While not a new term, context marketing is something Hubspot hasn’t made a central part of its success formula in the past. So what is context marketing and why is it important?