Companies that do not become Social Enterprises will not survive this economic cycle. While transformation is part people, process and technology, this article looks at innovative technology that supports becoming a Social Enterprise.
Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets:
As the smartphone market continues to boom and device owners download an increasing number of applications, app discovery platform AppsFire today announced that there have now been ...
All companies now find themselves in two industries: the business they are actually in, and the publishing business. The death of the information intermediary is upon us, and companies need to tell their own story with speed and aplomb.
For a couple of years social media has been on the radar of nearly every marketer. Some really understand how to make it work for them, others struggle and some are still clueless. Araceli Perez of e-interactive created an amazing infographic, showing us all the relevant steps one need to take for a solid social media strategy.
This time last year, we compared the growth of the two leading light blogging services: Tumblr and Posterous. The conclusion was that Tumblr had all but defeated its rival. All through 2010, Tumblr showed exponential growth.
Google+ combines elements of both Twitter and Facebook: it makes public messaging easy, like Twitter, but it also advances Facebook's friend model with a sophisticated contact management system that can restrict communication to certain groups of...
I unfollowed someone on Twitter the other day for one tweet.It was from someone I like, but the post was from one of those automated daily link summary websites — you know, the ones that send out a link to a page of top stories shared by you and your friends.
My problem was how this person is using that service to auto-post a link to their site each day on Twitter. That kind of automated programming — no context, little content, no inspiration — just drives me nuts.
There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike.
In a new study by the Altimeter Group, more than half of the 144 companies surveyed say they don't have a response plan if a real-time technology crisis strikes.
The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of year...
If someone were to search for you on the Internet, what would they find? Would they find things that make you look good or bad? Your Internet persona is extremely important and protecting it is critical to your success.
Earlier this week, I wrote a blog post titled QR codes deliver buyers in real time. In comments on the post as well as via Twitter, Facebook, and Google+ a few people mentioned that QR codes are not very popular....
With the recent launch of Google’s social network there has been a lot of discussion over whether this Google venture will actually take off, and whether it has the ability to supersede the biggest social network on the planet, Facebook.
You spend a lot of time on your editorial content calendar, planning your marketing strategy and then you put your content out there and no one is clicking on it. What the hell? There are many blog...
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