Digital Marketing & Communications

Facebook has always been criticized for bringing about too many changes – privacy, look and feel, new features or otherwise. As humans, it’s a natural tendency that we oppose change. However, as we’ve often realized in our personal and professional lives, change may be difficult but in a lot of cases, it’s always for the better.

Facebook is a great example of how to innovate and bring about changes which make users life easier. Whether it’s the smart friend lists, the subscribe button or the simplified privacy policy, Facebook is a great ambassador of the ‘change is good’ principle.

Analysing the deluge of corporate data requires a different approach to computing, says SAS chief technology officer Keith Collins...

When businesses talk about Social CRM, those discussions often devolve to a discussion of technology -- which is completely understandable.

In addition to the controversial redesign of the news feed, and announcements from the f8 conference about the new Timeline profile and app-fueled Graph Rank, was another very interesting Facebook-related development last week.

Looking to break into a social media career? Here's everything you need to know about the job and the people who do it every day.

Remember a week or two ago when I told everyone to invite me to join your mafia in Crime City on Google+ Games because I just loved it so, so much...? Yeah. Stop that. There's no way ...

There is always a very clear need for us to understand the context within which the game occurs and what it’s trying to teach us and the risk is that when this is mishandled (or not communicated sufficiently clearly) what is intended to be a great way to learn something fast is lost and we end up focusing on the game itself. In the real world this means that a training session is wasted as the values learnt in the game are not translated to actions outside it. On the web it becomes even more meaningless as websites, for instance, show their PageRank value like it should mean something. And, very recently, job candidates proudly displayed their Klout score on resumes meant to impress potential employers.

We all know that optimizing content is often the key to unlocking your company’s potential. Good content can make it easy to sell widgets and improve the customer experience as well as make it easier for others to find your content.

Facebook’s f8 event last week will have lasting ramifications for the network’s 800 million users. It will also have implications for brands, but the biggest takeaway should that if you’re a marketer, Facebook was never about you, it’s not about you, and it will never be about you. I’m sorry to the handful of laptops and iPhones that were just hurled across the room, but the truth hurts.

The rate of fan page growth has clearly slowed over the last several months. While two of the past 12 months have seen average growth over 30%, this month sees average growth of only 2%, and only three pages in the Top 50 were able to reach 6% growth in September. Last month, several of the Top 50 Branded Facebook Fan Pages had double digit growth..

 It has been a few years since Forrester delved deeply into the issues surrounding consumer privacy, and in that time, an awful lot has changed: Facebook Connect, Google ID, Yahoo Identity, and Sign In With Twitter have emerged...

For several years now, the technology industry has been engaged in the noble pursuit of delivering more power and speed and elegance into the hands of users, and the results are clear in every facet of our lives—from political revolutions...

Facebook has perhaps become best known for its “Like” button. You can like news stories, videos, and whatever else your friends decide to post in the newsfeed.

With f8′s announcement of Open Graph (Want to know everything that happened at Facebook’s f8 this year? Here you go.), one of the most exciting things announced was that developers can now make up their own verbs and actions people can take on content. Something like “Watch”, “Listen”, and “Read” will surely be seen on buttons in apps everywhere.

All Facebook points out that the one thing Facebook doesn’t want you to ever do is “dislike” something.

Twitter is powerful marketing tool that allows brands to connect, share, develop relationships and enhance their sphere of influence. A few hurdles along the way shouldn’t deter marketers from using Twitter to its maximum potential.

Search marketing's bull-boom years appear to be over, but that doesn't mean the value is gone. Here's a look at how the cost and efficacy of search marketing has changed.