Digital Marketing & Communications

Take that Google+: Facebook has begun rolling out its answer to Google Circles with a new focus on its Friend...

I’m on a Twitter kick this week. If you’ll forgive me, I’ll throw in another post about Twitter – although this one is about Twitter and Facebook shares.

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. It’s just awkward.

“Does Black Hat SEO Work?”Of course it does, that’s why it exists and that’s why they can charge so much. That’s why even white hat SEO companies or companies that don’t identify how they operate use black hat tactics. The problem isn’t that they don’t work, it’s that they work too well. Therefore they are often quickly unearthed and can lead to long-term problems.

Content is an essential vehicle for corporate storytelling, attracting and engaging customers.

Six Pixels of Separation - The Twist Image Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency.

Your numerical data can tell stories, but can stories be data that leads to continuous improvement? Do numbers only matter?

How to Increase Your Google PageRank to 5 is a question many have asked themselves as Google PageRank is important to a website for a gaggle of reasons ( e.g.

In The Matrix, Keanu Reeve’s Neo uses, in the opening scenes of the film, a search algorithm to track down Morpheus and try to understand the reality of the eponymous matrix. It’s taken just twelve years for reality to catch up.

Most content screams into an empty universe.

It's nice to create content with the intent of reaching a broad and targeted audience, but it's becoming harder and harder to do this. No matter how good the content is. Yes, the best content always rises to the top, but when the amount of content being produced rises exponentially and is being published at a frenetic pace, it becomes a lot harder for individuals to filter the signal from the noise. It's a challenge that many of us lamented as Blogging became that much more prevalent and commercial in the early 2000s, and it's becoming an even bigger challenge in a world where content is created in channels like Twitter, Facebook, YouTube, Google +, LinkedIn and more.

Tweets, likes and +1's are sending signals to search engines that content is relevant and valuable. SEO pros take note - search engines are changing their ways to account for social.

Community management has always been an integral part of an entire social media marketing campaign.

Sites that have implemented a Twitter "tweet" button are seven times more likely to have their content shared, a report from BrightEdge said Thursday.

  Winding road There are countless articles and blog posts comparing how social media is more akin to a marathon and not a sprint, but I only partially agree with this premise.

This report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data—executives, strategic planner...