Digital Marketing & Communications

This blog post was written by Marcus Taylor, co-author of the book Get Noticed and head of social media at SEOptimise. You can follow Marcus on Twitter here. I’ve always been fascinated watching what content gets shared by the masses...

Game mechanics are transforming online news content into an engaging, social and fun activity. Here's how you can use it and why it works.

Two weeks ago, I met with an organization looking to build a community for entrepreneurs. Their plan was to create great content to attract people to visit the site and then include forums and other community elements.

It is a metric that is well used across the world in research, analysis and reporting but it is time that the technology world stopped leaning so heavily on Internet penetration. The ...

If you’re a member of the team, or perhaps the person who handles your organization’s social media profiles, I’d bet that your morning looks a little something like so: Check ...

When it comes to a successful social media campaign, the key is to make sure fans, followers and connections aren’t just reading, but engaging in what you have to say.

While the 4 Ps of marketing are still relevant, it’s the 7 Ps that are most applicable to modern day marketing. Proper Planning and Preparation Prevents Piss Poor Performance. This is especially true for social media planning, where all too often the plan revolves around a murky set of objectives and a band of interns.

When done right though, a social media plan for marketing, recruiting, or customer service is a thing of beauty. Having completed a handful of these plans on behalf of clients in the past few months, here are the 10 components that belong in your social media plan, regardless of organization type, size, and structure.

How to execute digital: First in a new series from Faisal Ahmed, part of the start-up team at Amazon and once responsible for digital strategies at 90 football clubs, explaining the practical steps on how pharma can use digital technology.

The battle for top billing on the search results page is fierce – and sites with fresh, relevant content are the ones that come out on top. Sounds like an easy formula, but maintaining SEO performance is often easier said than done. As any marketer will tell you, continuously creating, publishing and promoting original content is no small task. That is why many are turning to content curation tools that help find, organize and share content online to ensure that their site is constantly delivering updated, highly topical, keyword-rich content – making it a natural winner in the battle of Search Engine Optimization.

For the articles right?

The reason why it’s almost politically correct to buy the magazine is because the articles are often really good. Playboy offers buyers a way to defend their purchase and I’m sure that’s part of its success.

But who is kidding who? Without those nude photos it simply wouldn’t sell as well.

The magazine is a nice balance between photos (low level entertainment) and articles (high level entertainment) with a whole range of content in between. And it needs to be that. The articles are what gives the magazine a viable reason to exist.

So what is the lesson here? Include some naked people in your marketing brochure? Well no. But do think what the range of content is that you are providing.

New figures released by Stumbleupon show the potential of the site to increase traffic and social activity.

There are six reasons social media doesn't work, according to business leaders. They stem from fear and lack of control, but are believed to be facts.

Every day millions of searches are performed on the internet and all of those search terms are saved and provided to us to peruse at our discretion. Unfortunately, on the other hand, there are millions of searches performed every day on the internet and ALL that data is saved and provided to us to peruse at our discretion. So how can you go about tapping into this resource without getting bogged down and lost in all that information? In this guide you will find out how to choose keywords, research and test them and read the results..

The initial vision for foursquare centered around one question: can we build something to help make the world easier to use. Until now, we’ve focused around sharing what you’re doing and building expertise, with features like checking in, tips and recommendations. Today, we’re super excited by what some of iOS 5′s newest features allow us to do. Specifically, say hi to foursquare’s ‘Radar,’ a huge step in the evolution of the foursquare vision.