Digital Marketing & Communications

Follow these nine tips to make your website design and customer service more approachable, and thus gain the trust of more customers.

There's no doubt about it, marketing on Facebook is something businesses are doing more and more as the social network grows closer to one billion members. The Facebook ad team has ...

Throughout 2011 we have been bringing you five new social media tools each week to show our love for you.

Now that December has arrived, we are bringing you the ‘best of the best’ as we countdown our picks for the top 20 of the year. Instead of giving you the top five today, we’ll start at the other end of the chart and bring you 20 through to 16.

Next week we’ll bring you 15 to 11 before unveiling the last two installments just before Christmas.

Are you ready to find out who rounds out our top 20? OK!!

What does it really take to become a social business? Dell has taken some giant steps over the past five years and is now steeped in social media. There's still a secret step or two to go.

More businesses are realizing that leveraging social media strategies is essential to increase PR, why? Because the level of social behavior of consumers tend to evolve.

One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres.In this exclusive interview, Traackr Founder and CEO Pierre-Loic...

Facebook has acquired location based services app Gowalla, according to a report by CNNMoney citing an anonymous source close to Gowalla.

Facebook and Gowalla could not immediately be reached for comment.

Austin, Texas-based Gowalla was a competitor to check-in app company Foursquare but never took off and eventually revamped, recasting itself as a travel-oriented guide app. Gowalla had an emphasis on design with intricately designed interfaces and badges. But Foursquare had many more users.

Most of the Gowalla team is moving to Facebook’s headquarters in Palo Alto, Calif. and will work on Facebook’s Timeline profiles product, according to the report.

Content marketing is an art and a science, and it's all about leaving traditional sales tactics behind. These 10 pointers will set you on the road to success.

Guest post written by Duncan Heath Duncan Heath is Senior SEO Engineer at Fresh Egg SEO, a leading UK-based SEO and web design company. Duncan Heath: Optimizer.

data every second of the day. Moore’s law states that the amount of digital information increases tenfold every five years.

GIn real life, people don’t hang out with strangers in huge crowded auditoriums. So, in the virtual world, why do most people meet up with their friends on massive social networks like Facebook? That may be changing as more consumers head to specialized online communities where members share a targeted interest or hobby. In the last year, several specialized social networks have gained traction among consumers – and attracted growing interest from brands.

The fact is, social media is the world’s most powerful communication tool, bar none.

Unfortunately, although social media continues to grow by leaps and bounds, not every business owner is making full use of it. In fact, by using just three of the most popular social media tools it is possible to reach more than ONE BILLION people: Facebook now boasts more than 800 million users; Twitter adds another another couple hundred million users; and LinkedIn brings its own few hundred million users. That’s a greater reach than via any other communication tool ever conceived. Short of beaming information directly into the brains of the world’s population, social media is your next best option.

We just wrapped up our Science of Sharing event in London this past week. This event was the culmination of research by Beyond, Lexis and M Booth, all Next Fifteen Communications companies.