InMobi, the world’s largest independent mobile advertising network, has released new data revealing that its mobile display ad impressions have grown 36% in the most recent quarter ...
It’s time to serve up the best new social media tools and platforms doing the rounds. This week’s post looks at a clever news gathering tool, a powerful content curation tool and ...
Energy drink brand Lucozade had teamed up with seven different British artists and the augmented reality (AR) app Aurasma, to create a new AR campaign which lets you scan cylindrical objects for exclusive content. A number of artists including Tinie Tempah, Plan B and Calvin Harris have designed their own bottles which, when scanned, produce videos and animations featuring that particular artist.
Fewer than 25% of students know how to perform a "reasonably well-executed search" of web information. This inforgraphic shares a few essential Google search tips and tricks.
At least once a day, I'm asked by some casually-curious user for my opinion on whether or not Google+ will beat out Facebook. It's one of those hypothetical questions that makes me ...
Social media is evolving as a crucial new stage in the history of storytelling, only it is significantly changing both the ways in which stories are t...
More than 118.5 million people in the UK and US play social games at least once a week, according to a report commissioned by publisher PopCap Games. The figure is based on an online survey of 1,201 people in the two countries by Information Solutions Group.
That's an increase of 71% on the number of social gamers suggested by the same report in 2010. The new study also claims that 31 million players have bought virtual currency in social games, up 86% year-on-year.
Although never released commercially, ARQuake, created in 2000, is widely recognized as the first augmented-reality game. Developed by the Wearable Computer Lab at the University of South Australia, the game was based on a heavily modified version of the best-selling 1996 first-person shooter Quake. Playing ARQuake required wearing a head-mounted display and field-of-vision tracker connected to a backpack containing a laptop and a GPS; a handheld “gun” controller provided input.
If you are a mobile developer, the findings of a report from framework provider Appcelerator and research firm IDC are fascinating. The Kindle Fire is, well, on ...
The social web is a well reported topic within the media today, and for good reason. We are in a transitional change with how we communicate with each other online, how brands reach consumers and how organisations market to their audience.
When Mark Zuckerberg was said to have declared email dead he joined a long list of naysayers - but have reports of your inbox's imminent demise been greatly exaggerated?
Blogs are often rated one of the top content marketing tactics for attracting and engaging customers and eMarketer has reported blogs reach over 50% of the internet audience. But many companies fail to combine two of the most important tools for boosting relevant traffic and reach: Optimization for search engines and for social media.
With hundreds of add-on tools, Twitter certainly has plenty of ways you can analyze its data. I set out to find the best tools that I would recommend for you to track and compare your own Tweets, as well as examine the growth of followers and when you actually send out your 140-character missives. My two faves are TweetStats and Twittercounter. As you are resting from your Thanksgiving feast, you might want to try them out, along with several others that I will show you.
For a numbers of years there is a lot of buzz about how much money have been made on iOS and Android apps, but marketing steps of apps are mentioned rarely.
Public relations has changed from “trying to manage the message an entity was sharing with its different audiences” to “facilitating the ongoing conversation in an always-on world.”...
It may come as no surprise that 98% of business and government executives say innovation will be critical to the success of their organizations over the next five years. I suppose ...
Rebecca Aris interviews Alex Butler The Social Moon We’ve heard from quite a few folks now from both within pharma and those more visible driving change on the outside. This week we’re lucky enough to catch up with someone who has spanned both camps in the last few weeks as he makes the move into the service sector off the back of a successful career with pharma giant Johnson & Johnson. Alex Butler is an extremely well-known figure when it comes to digital pharma, being a regular speaker at conferences and one of the more outspoken pharma folks when it comes to actually personally using social media channels such as Twitter. During his time with Johnson & Johnson he has directly led the development of initiatives such as Psoriasis 360, which won three categories at the recent PM Society Digital Media Awards, so he can certainly practice what he preaches. During our discussion, Alex talks about how his focus beyond pharma, on the broader world of technology and communications and how this affects society, gives him a slightly different perspective on what the industry should be doing to drive better healthcare delivery. He also talks about his personal experience with digital projects, key lessons learned and who else he sees as drivers of change. Critically, Alex provides a perspective on how it’s not all about Facebook and Twitter, but a more cohesive approach to collaboration and online engagement, which involves the use of novel technology from beyond our sphere of comfort.For the supporting article and to add your comments, please visit: http://www.pharmaphorum.com/2011/10/19/social-pharma-faces-alex-butler/
Alex, I'm a believer in Social Moon. Very Cool. I write about startups for Technorati. Let me know if you ever free up an hour when we can talk and I will add to my Hope, Heroes and Startups profiles. Marty
joergkurtwegner's comment January 22, 2012 4:37 AM
With two iPad apps, a tablet-optimized site, and the KindleFire tablet, Amazon is positioning its tablet experience around pure media consumption. Tablet owners are already shopping more on Amazon than other sites around the web, according to the Moxery Tablet Commerce Guide. Will that those numbers increase once the Kindle Fire tablet gets into the hands of U.S. Internet users later this week?
Since Google+ made it possible to share your circles with the public, it has opened up a whole new avenue of finding and recommending interesting people on the social network. The problem ...
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