In the emergence of a new design discipline like Gamification, there are many successes and failures that contribute to the overall body of knowledge within the industry. In our case, the meme burst onto the scene so aggressively in 2010, that with some notable exceptions, most of us have been scrambling to simply put our arms around all the case studies, nascent research and patterns that have appeared. Our team works hard to discover and share some of the more interesting examples of gamification with the world, whether in our blog, our books or our events.
couple of days back Seth Godin weighed in against thinking of social media influence as a numbers game, arguing that once you focus on numbers you invite more noise. Here’s why I think we need to be cautious about that argument and measure social media influence more.
Marketing and Communications | FEATURE | General | Digital: hot topics in pharma - As the pharmaceutical industry enters 2012, what are the three main aspects that it should be considering when developing strategy in an increasingly social online...
Microsoft has begun rolling out Bing on Xbox, its latest dashboard feature that allows users to search via voice for shows, movies, apps and Xbox games.
The development should be an appealing one for consumers, James McQuivey of Forrester Research says in "Engaged TV: Xbox 360 Leads The Way To A New Video Product Experience". It is "a single box that ties together all the content you want, made easily accessible through a universal, natural, voice-directed search. This is now the benchmark against which all other living room initiatives should be compared."
With most businesses not yet diving into mobile marketing or having a mobile strategy to reach consumers, Nichole Kelly finds six experts to share how your business can.
A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so...
When Jesse Schell talks, the game industry listens. A talk he gave at the Dice Summit in 2010 garnered hundreds of thousands of views as he talked about the logical extension of spreading game rewa...
On its own, Twitter builds an image for companies; very few are aware of this fact. When a big surprise happens, it is too late: a corporation suddenly sees a facet of its business – most often a looming or developing crisis – flare up on Twitter. As always when a corporation is involved, there is money to be made by converting the problem into an opportunity: Social network intelligence is poised to become a big business.
With all the talk about cloud computing and its impact on business, innovation and sustainability, it's important to understand what the cloud is -- and what it isn't. James Staten of Forrester busts the most common myths about the cloud.
Social media marketing is more than just social networking. Kipp Bodnar offers tips for social media success on your own website and for sales and prospecting online.
It appears that iPhone buyers are more amenable for paying for apps whereas Google buyers typically look for free apps. Capitalism indicates that developers will continue to focus first on Apple and then on Google.
When Google+ said that they weren’t a competitor to Facebook, a lot of people felt they were lying as any social network that starts up now is automatically a competitor whether they like it or not. So the only way Google can compete against the might of Facebook is not only to convert their userbase into Google+ members (those who are signed up to Gmail etc.), but to integrate Google+’s services into every product they own.
At the Twitter news event today, the company revealed a number of compelling stats about its service, namely that its Apple iOS integration has boosted monthly signups by 25 percent globally.
ack in 2010, Mashable and Morgan Stanley reported that mobile Internet use is expected to exceed desktop access by 2014. More than a year later, skyrocketing mobile use is making this milestone more attainable every day. In fact, for all the time that users spend on their smartphones, just 45 percent of it is making calls … and when those same people see an ad on TV or in print, 71 percent of them search for more information using a mobile device.
A tweak in the way Google ranks websites has had serious consequences for many web-based businesses and has led to accusations of anticompetitive practices Google antitrust inquiry: Eric Schmidt to meet Europe's competition chief...
Google Tech Talk (more info below) November 10, 2011 Presented by Jesse Schell. ABSTRACT In the 21st century, it turns out that the principles for designing ...
Business has always been about competition. Online, it is competition on steroids.
Depending on which study you read, online attention spans range from four seconds to 10 seconds. With tabbed browsing, online attention spans are getting even shorter. As a result, if your website doesn’t shout your value proposition—particularly if you’re in a highly competitive industry—your visitors are only click of the back button away from a page crammed with your competitors.
So not only do you need to get their attention fast, but also gain their trust.
There has been no shortage of predictions that the cloud will eventually lead to the demise, or diminished, of corporate data centers. However, new industry data suggests that cloud computing will soon make data centers even busier places than ever.
The answer to the riddle of demand generation lies in aligning to buyer expectations. Only by being where buyers go and enabling their self-directed journey with value-generating interactions will companies succeed and grow.
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