Digital Marketing & Communications

A lot has been written about the promise social data holds for companies. But far fewer column inches are devoted to the value of social data to consumers, when entrusted to the right companies.

Someone has to seriously put an end to all this insanity. The problem with the Web in general is that everything is black and white. It is either great or terrible. This is true about so many industries. Take for example the mobile space. Every phone that comes out is either an “iPhone Killer” or it is so 2010 and does not belong in a market with the iPhone. Is there no middle ground?

Given the growth and popularity of mobile apps and gaming subscription services, you'd be forgiven for thinking that the free-to-play games industry is feeling the squeeze from competition ...

Nielsen is reporting today that teens have more than tripled mobile data consumption and also continue to hold top spot as the most engaged mobile messaging segment.

Alan Kay, the American Computer Scientist, is famed for saying “The best way to predict the future is to invent it”. Head of Design Strategy and Foresight, Sondre Ager-Wick, helps Nokia to do just that. What better person then to ask about the evolution of mobile design?

A useful infographic from Crowd Science, looking at Why Facebook Users 'Like':...

comScore has released data today which shows that in October this year, almost 1.2 billion people aged 15 and older watched 201.4 billion videos online.

The figures, the digital measurement company’s first global online video report from its Video Metrix service, show that Google-operated sites took the largest share of videos viewed, with almost 88.3 billion views accounting for 43.8% of all videos viewed that month. Unsurprisingly, YouTube accounted for 99% of Google’s share

Mobile app developers are choosing to develop apps for the Apple iOS (iPhone, iPad, iPod Touch) over Google's Andorid mobile operating system, according to a new report by analytics firm Flurry.

With just two weeks remaining in 2011, I figured that instead of reflecting on the past year, like I did with the Tweets of the year, I would look ahead to 2012. While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns. So with that in mind, here are what I think will be the biggest trends or buzz words of 2012:

The deep Twitter integration with Apple products is paying off big time for the network. Not only has Twitter’s official photo sharing service beaten out popular third-party apps like TwitPic and Yfrog, but new data from Nielsen shows that Twitter.com is seeing a boost as well.

Nielsen’s State of the Media: The Mobile Media Report takes a look at the mobile media landscape in the US, examining which smartphones are the most popular, how users are engaging with content and how mobile commerce is evolving.

Branding and social media -- they seem to go together so well, yet they're both widely misunderstood. This infographic sheds some light on this often-misunderstood topic.

Kids are going to re-tweet this idea to their parents in about 30 seconds. Gaming can be good for kids. Wow, I said it.

Gamification – or the use of gaming design techniques and mechanics to solve problems or engage audiences--have seeped stealthily but pervasively into our everyday lives from the classroom to the workplaces. We just don't always recognize it.

Google has long told marketers that though buying AdWords won't help them in natural search results, creating great, well-linked content will.

But some marketers are preparing for another shift: Google's incorporation of social signals from Google+ in its rankings. Brands aren't waiting for the giant to make it official, which is a big reason they're investing in Google+ pages. Their worry is that early adopters will reap the search benefits, while others will be buried by those who have collected more +1s.

I hear it everywhere. The web is dead, apps are the future.

I heard it first on the cover of Wired Magazine in March 1997 and again in August 2010. I was so impressed I added it to my blogroll, as a reminder to all that you're reading a dead medium.

That was said in jest, of course.

I'll keep playing here while the rest of you flirt with apps. I'll be here when you come back. I know it's going to happen. Here's why.

Linking.

EdgeRank 101 Whenever you login to Facebook, you see only a very small fraction of all the content being posted by your friends at any given time.

Microsoft, creator of the Xbox Live -- an online multiplayer video gaming and digital media delivery service -- has announced it would offer mainstream television programming to its subscribers, creating direct competition with traditional cable...

Dell walks the walk, even if using it as a social media case study is, to some, tired and repetitive.