Digital Marketing & Communications

According to the latest report from Experian Hitwise UK search is growing and continues as the biggest source of traffic to websites.

When most people talk about what business the iPad is going to destroy, they focus on Microsoft's Windows monopoly.
You never hear Google mentioned, which is odd, because it could end up losing out on a lot more if the iPad takes over the world, according to two Wall Street analysts.

The conference is nothing if not comprehensive, but every year a few trends seem to generate the most chatter. To get a sense of what to expect, Adweek talked to a few techies making the annual pilgrimage to SXSW. Whether you're Austin-bound or just wishing you were, here's a look at what they say could be ahead.

Since February 2011, ownership of first- and second-generation iPads has grown by 73.6% among the mobile audience across Europe's top five markets, comScore reports.

Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think.

Stefanie Hermann of Reutlingen University has recently completed a master’s thesis on gamification. She explores gamification theory and gains insight on gamification’s ability to be a motivation for action.

"Ultrasound imaging is safe and effective, but its use is limited, because existing systems are big, expensive, and hard to use. Mobisante has filled this need by creating a hand-held, affordable, cloud-based ultrasound system built from a standard smartphone."

If someone hands you a promotional flyer for a band playing a concert down the street, you may well ignore it - but what if you could 'play' that flyer to hear what the band sounded ...

All this while, I maintained that the true test for Google+ would be in the business segment when it takes on the world’s leading social network head-to-head.

Does big data have the answers?Maybe some, but not all, says Mark Graham...

Lots of people claim 2011 was finally the year for the world of gamification, but I disagree. It’s safe to say that gamification gained some traction last year, but ask around, and the term itself is still vaguely understood.

It has been a long time coming, but it seems the UK’s mobile phone industry has finally reached tipping point, with more than half the population now owning a smartphone, compared to feature phones.

It doesn't seem to matter where you go these days, you'll always come across somebody using a smartphone on their commute, in a restaurant or in a caf...

The mobile app ecosystem is growing so quickly - exponentially, even - that sometimes it's hard to see the larger trends occurring in the space.

My upcoming piece on ESPN‘s mobile website yielded a trove of useful advice about how companies can improve their mobile web experiences for their customers. For people who don’t want to wait until Monday (mobile people hate to wait!) I thought I would extract the take away bits into a handy package.