Digital Marketing & Communications

The Wall has reported that Twitter is fast approaching its 500 millionth account. According to a study by third party Twitter app Twopcharts, Twitter will hit the landmark figure by this coming February, predicting it down to the date, on the 25th.

Learn how you can become a thought leader and build your online authority through content creation.

Now that everyone from Rupert Murdoch to puppies have Twitter accounts, I think it’s safe to assume that here, at the start of 2012 social media has finally embedded itself into our society.

Time then to wave goodbye to some of those well-worn (and in some cases wildly inaccurate) phrases we’ve been using about social media over the past few years and embrace the truth, well as I see it anyway…

recently saw this excellent “article” on Fast Company by @DrewNeisser and in it he makes the important distinction between social media and social business. Two of the my favorite points that he makes are:

People do business with people, not businesses (You think you’re B2B but a business is made up of people. They just have bigger wallets at work.)
Your employees need to be digital citizens too (personal brands are essential and should align with the business brand)
Social Media will be dwarfed by social media

Historically, games have focused on competition. Gambling, video games, board games, and athletic sports are often defined by having a winner.

These days, everyone is consuming content differently. My mom has a netbook, I have a laptop, my friend has a 27" iMac, my girlfriend and I have smartphones and her mom has an ...

It was a monumental 2011 for Google, with it finally cracking the social media nut, rolling out social search globally, before unfurling the +1 button across the Web and then launching ...

How do you come up with amazing best-selling game ideas? Do designers agree on methods? And are there simple exercises that can improve your game design creativity?

Forget predictions from Nostradamus or the Mayan Calendar. Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. They do this by sorting through thousands of news publications, blogs, tweets, comments, trade journals, government web sites, financial databases, and more.

A few days ago, Google made an announcement we all knew was coming sooner or later - heralding the advent of social search. It was only a matter of time before we saw Google+ getting integrated deeper into Google’s existing products, and seeing more of the social network showing up in our search results was inevitable.

An example of successful newsjacking and more lessons for marketers.

Select one or two things - An app is a tool. Simplicity and depth make great tools. Think of a Phillips screwdriver. It’s an easy tool to use and most 3 year olds (and up) understand what it can do. Now think of one of those flexible screwdrivers that allow you to perform the same task but under diverse circumstances. Same function but more versatile or “deep”. That is what your app should do. Master one or two things to start and then take it further.

With Twitter making a lot of big changes at the end of 2011, one of the changes that we caught a glimpse of was Twitter brand pages. A few select brands were given the chance to try out the new service, including Coca-Cola, McDonalds, Staples and HP.

Big Data has been the hot story in IT for 2011, leading to disagreement over its definition and its importance. (Just today Thomas Friedman cited it in his New York Times column.)

While a few argue that Big Data has peaked in its hype cycle, many practitioners contend it is still in very early stages of development.

If you are to believe the talk of twitter-town and its suburbs, due to the connectivity of numerous devices worldwide, we (will) also have available so much data, it is just waiting to be mined and...