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Scooped by Martin (Marty) Smith
December 28, 2013 11:50 PM
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Seth Godin on Art, Making a Difference, Settling for Less - HOW Design

Seth Godin on Art, Making a Difference, Settling for Less - HOW Design | Must Design | Scoop.it
HOW Design Live 2014 speaker Seth Godin writes in "The Icarus Deception" that creativity, seeing connections between disconnected things and recognizing novelty are keys to success in the new economy.
Martin (Marty) Smith's insight:

How Design's take on Seth's latest book, Icarus Deception, is fascinating and focused on the creatives they serve. 

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Scooped by Martin (Marty) Smith
December 19, 2013 10:51 AM
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Best New Online Shopping Sites 2013

Best New Online Shopping Sites 2013 | Must Design | Scoop.it
These new online shopping sites offer unique presents that you can purchase from the comfort of home.
Martin (Marty) Smith's insight:

As our Ecommies proved (read Is Ecommerce Stuck in the Mud on Curatti.com linked below) BIG online retailing is pretty moribund. Went in search of NEW, more inspirational shopping and found this post on a host of new ecom websites. Promies an Ecommie Award for the little guys soon.

Ecommies Results on Curatti.com
http://curatti.com/is-ecommerce-stuck-in-the-mud/

Best New Holiday Shopping Websites (maybe)

http://www.timeout.com/newyork/shopping/best-new-online-shopping-sites-holiday-gift-guide-2013

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Scooped by Martin (Marty) Smith
December 15, 2013 1:30 AM
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Web and Graphic Design Trends 2014 – Infographic via istock

Web and Graphic Design Trends 2014 – Infographic via istock | Must Design | Scoop.it
Brush up on what’s trending in the creative world with this quick look at the top visual design themes and tools for 2014.
Martin (Marty) Smith's insight:

Fun infographic from istock on trends for 2013 from nurturig fathers to beards. Smart designers and Internet marketers find ways to create "bridge content" to surf trends like this. Atlantic BT held an annual "beard off" others might right content for how their product or service helps "nurturing fathers".

Touches on the idea of multi-directional content curation discussed in Maria Popova Scoop: http://sco.lt/4mX9nd

Find the interactive infographic here:
http://www.istockphoto.com/article_view.php?ID=1619#.Uq1MuI0hZjF

Amanda Groover's curator insight, December 15, 2013 10:43 PM

Marketing in this decade not only needs but REQUIRES the ability to think outside of the box!  Look at some of the trends appearing in a marketing campaign near you  in the next year!

Jakarta Web Developer's curator insight, August 11, 2014 5:15 PM

Web and Graphic Design Trends 2014 – Infographic via istock (Midyear Check)

Alfredo Corell's curator insight, August 12, 2014 3:06 PM

Interactive infographic:
http://www.istockphoto.com/article_view.php?ID=1619#.Uq1MuI0hZjF

Scooped by Martin (Marty) Smith
December 11, 2013 11:39 PM
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Top 10 Websites For Designers via @Howbrand

Top 10 Websites For Designers via @Howbrand | Must Design | Scoop.it
A free type resource, a voice against logo design plagiarism (finally!) and a travel site that works—these are just a few of the best website designs featured this month.
Martin (Marty) Smith's insight:

Loved the logo thief site, too cool. M

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Scooped by Martin (Marty) Smith
December 6, 2013 4:48 PM
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5 Disappearing Web Design Trends & 10 We Wish WOULD Vanish (fat chance)

5 Disappearing Web Design Trends & 10 We Wish WOULD Vanish (fat chance) | Must Design | Scoop.it
If you’re looking forward to changes that come with starting a new year, you may also be excited to learn what sorts of trends are emerging in the web design
Martin (Marty) Smith's insight:

Great post and here are my takes on web design trends that will disappear next year:

Sliding Banners - AGREE and good riddance.
Flash Intros - Agree and bye to the pad and SEO killers.
Too Many Fonts - Agree

 

10 web design trends we WISH would go away (but won't)

Ubiquitous, nasty popunders demanding email subscription.
Bad headlines or poor "tease" intros.
Visuals that don't align to the content they are on.
No contrast CTAs.
No clear CTAS.
The more than 2 minute long online video.
The "White Paper".
The lack of great storytelling.
The "lowest common denominator" design.
Too much color misaligned with the brand or the site

 

Intriguing Networks's curator insight, December 7, 2013 9:08 AM

A good weekend subject thanks

Scooped by Martin (Marty) Smith
November 27, 2013 12:07 AM
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Rethinking Real Estate Marketing Online - Stories, Storytelling & Heroes

Rethinking Real Estate Marketing Online - Stories, Storytelling & Heroes | Must Design | Scoop.it

My real estate agent Stephanie Lane just sold my home in Durham so I could move funds into my nonprofit Story of Cancer Foundation. I was thinking about how I would help redesign StephanieLane.com even as friends such as Phil Buckley (@1918), Mark Traphagen (@MarkTraphagen) and Bill Gassett (@MassRealty) have been thinking about creating a new real estate online design revolution.


This post is about that revolution and about why the old print based real estate model, something still exerting pull, doesn't and will never work online. 

Wrote a companion piece to this titled, "5 Could Tell You, But Then Would Need To Tell You Internet Marketing Secrets SHARED" about the "inside baseball" reasons I made the decisions I made in this design sketch.

http://sco.lt/54ZJmj  

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Scooped by Martin (Marty) Smith
November 25, 2013 11:52 AM
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Why "Apple Design" Works and 60 Apple Inspired Websites

Why "Apple Design" Works and 60 Apple Inspired Websites | Must Design | Scoop.it

Apple's clear navigation, romantic heroes (largest images on the page) and easy to understand information heirarchy (based on a grid) are design tactics any website should steal as this excellent post about websites who've stolen direclty from Apple's design shares.

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Scooped by Martin (Marty) Smith
November 21, 2013 11:50 PM
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Making Modern Art Mobile at MoMA

Making Modern Art Mobile at MoMA | Must Design | Scoop.it
The Museum of Modern Art goes mobile with MoMA Audio+, a new interactive platform to enhance visitors' museum experience.
Martin (Marty) Smith's insight:

Cool thinking here by MoMA's design team as they redesigned an old museum tour audio model from stem to stern.

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Scooped by Martin (Marty) Smith
November 18, 2013 4:39 PM
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Cause Marketing And Emotional Design

Cause Marketing And Emotional Design | Must Design | Scoop.it

Doing good is increasingly the right thing to do and that is the good news. The bad news is many companies are jumping off the "cause marketing" ledge like so many lemmings. 

This new website explains how to embed cause marketing into design, sales and marketing in order to enrich all.  

Steal emotional storytelling tips from these top 10 charities ($ is expenses and use as a model gauge):  


1. American Red Cross $3,329,153,7072
2. Feeding America $1,559,486,3353
3. Smithsonian Instiute $1,101,404,2234
4. World Vision $1,078,549,1555
5. Dana-Faber Cancer Institute $965,097,7186
6. Food For The Poor $950,853,3607
7. American Cancer Society $943,813,2978
8. City of Hope $898,752,8669
9. St. Jude $896,335,00610
10. Nature Convervancy $756,406

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Scooped by Martin (Marty) Smith
November 15, 2013 11:57 AM
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One Week Creative Tune-Ups For Designers - HOW Design University

One Week Creative Tune-Ups For Designers - HOW Design University | Must Design | Scoop.it

Cool idea for quick "tune ups" for designers here from How Design. 

Martin (Marty) Smith's insight:

Great idea from How Design Magazine to help designers with one week tune ups via online learning. 

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Scooped by Martin (Marty) Smith
November 9, 2013 9:57 AM
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Avoid These 8 Deadly Sins of Site Design | Infographic

Avoid These 8 Deadly Sins of Site Design | Infographic | Must Design | Scoop.it
Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It's important to design your site
Martin (Marty) Smith's insight:

Of these 8 very deadly sins the most deadly in my experience is the first one. When customers don't know where you want them to go and what you want them to do or where they came from (within you site) they get confused. Confused customers do many things buying is never one of them.

Michael Allenberg's curator insight, November 13, 2013 7:36 PM

An info graphic about UX... WIN WIN!!!

Louise Robinson-Lay's curator insight, November 15, 2013 3:53 PM

More on great design for maximum impact. This time, websites.

Rescooped by Martin (Marty) Smith from Digital Delights - Images & Design
November 7, 2013 12:54 AM
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Lean Design: Images, Ideas and Stories | Nate Williams Creative

Lean Design: Images, Ideas and Stories | Nate Williams Creative | Must Design | Scoop.it
Images, Ideas and Stories | Nate Williams Creative

Via Ana Cristina Pratas
Martin (Marty) Smith's insight:

I like this approach of telling a story in a series of related images. Lean is visual and design keeps makes connections needed to move the "story" forward. Well done and a tactic worth stealing 

Scooped by Martin (Marty) Smith
October 27, 2013 5:37 PM
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Top 10 Design Revolution Scoops of All Time

Top 10 Design Revolution Scoops of All Time | Must Design | Scoop.it
Martin (Marty) Smith's insight:

Top 10 Design Revolution Scoops of All Time

http://sco.lt/7FcZ4T Infographic - Color Is Master Of Us All

http://sco.lt/59W02L Blog Post - 20 Web Design Trends In 2013 From Responsive To Storytelling

http://sco.lt/6HpSpF Blog Post - Top 10 B2B Website Designs


http://sco.lt/6gwzxp Blog Post - Learning GREAT Website Design From Websites That Suck


http://sco.lt/8bGgwD Infographic - Latest Trends in Web Design

http://sco.lt/7Dw7ov Blog Post - Pledge Allegiance To The Red, Black and White Website Designs For Inspiration

http://sco.lt/5deXxZ Infographic - The Role of Color in Marketing

http://sco.lt/7MBTaj Infographic - The Complete Guide to Color Psychology

http://sco.lt/6VSW7F Blog Post - 8 UI, UX Tips For Amazing Software or Website Development


http://sco.lt/8CIlEn Blog Post - Roundup of Top 10 Best Websites For Designers - How Magazine

Creating a Scoopit Content Marketing Conversion Study. Learn more: http://sco.lt/69HeAj

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Scooped by Martin (Marty) Smith
December 26, 2013 9:35 PM
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Forbes Sees Big Fonts, FLAT, Mobile, Responsive, Continuous Scrolling For Website Design In 2014

Forbes Sees Big Fonts, FLAT, Mobile, Responsive,  Continuous Scrolling For Website Design In 2014 | Must Design | Scoop.it
It's been about five years since the last redesign of my website, Hitched. A lot has changed since then, most particularly the rise of mobile.
Martin (Marty) Smith's insight:

Don't disagree with any of these 2014 web design trends highlighted by Forbes. 

Lori Wilk's curator insight, December 26, 2013 10:21 PM

The pace of change seems to have gotten even faster over the last year.

Scooped by Martin (Marty) Smith
December 17, 2013 5:02 PM
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2014 Ecommerce Design Trends Infographic via @CrowdFunde

2014 Ecommerce Design Trends Infographic via @CrowdFunde | Must Design | Scoop.it

Little doubt enterprise crowdfunding will play an important role in ecommerce next year. As the first Ecommies shared on Curatti.com Ecommerce is stuck in its own mud (http://curatti.com/is-ecommerce-stuck-in-the-mud/ ).

CrowdFunde is a new tool that helps add crowdfunding to any website. Crowdfunding is about to explode thanks to the SEC ruling in late October to allow equity crowdfunding.

 

Enterprise crowdfunding is about to explode too and eCommerce will be changed by the addition of a new low cost, high return marketing channel that reminds us of what email marketing used to be before everyone started curating email with mobile devices, driving open rates down even as the size of many lists increase.

This CrowdFunde infographic shares color, growth and tribal acceptance information proving ecommerce is ready for a change, a crowdfunding, and social, mobile, gamified change.

 

Scooped by Martin (Marty) Smith
December 13, 2013 2:22 PM
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Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions

Web design trends for 2014 | Infographic + @ScentTrail Trend Predictions | Must Design | Scoop.it

What do we predict will be the web design trends in 2014? Here is an infographic with our predictions

Marty Note
Here are my thoughts on web design in 2014.

1. Code Free = Disagree, not in 2014, I have tried Webydo and it is as hard to master as code so why bother, until there is a tool that is EASIER than code we will continue to code.

2. More CMS based site - Agree and this is another way of saying more blogs acting like websites. Good idea to read my Websites vs. Blog post on Curatti.com earlier in the week to know how to keep the things that matter from a "website" as your blog fills both shoes: Websites vs. Blogs Which One Is Better and Why http://curatti.com/websites-vs-blogs/ .

3. Single Page Sites - Disagree - I GUESS you could have a robust enough social presence that a single page site would be fine, but you give up a lot and you are asking a single page to accomplish a lot. Google doesn't rank websites they rank web pages, so pagespread (# of pages in Google) can help build traffic via SEO (that is left of it anyway).

A single page website is only viable for strong mobile or social players and somewhere there has to be an engine generating NEW out into the world. If you use a single page, push NEW out and then wipe it clean that is simply CRAZY with the way traffic is parsed and how we gain authority today. Oprah could have a single page site, how an average website could achieve all that is needed with a single page is beyond me.

4. Interactive Infographics - Agree with this one. The Infographic has legs, or should say the idea of visualizing content has legs. The infographic is an expression of a larger movement - our desire to understand things FAST.

Other 2014 Web Design Trends I see include:

* Lean Design - This movement plays off of #4 and the strength of the marketing visualization movement. Creating more understanding faster is a trending trend.

* Social Net Tapestry - Website designs MUST be social and agnostic about social nets. Including Facebook, Twitter, GPlus, YouTube, Scoop.it, StumbleUpon and 10 more I can't think of right now in ways that make sharing easy, rewarding and not overwhelming is a trend no one has figured out all that well yet, but we will begin to see novel ideas that build on the social media  "widget" idea in 2014 (only much better let's hope).

* Content Curation - we must build websites in 2014 that are focused on KEY CONVERSATIONS and become agnostic about where those conversations happen. Own the conversation, own the traffic.


Curating content INTO a website (or blog) is an important trend no one has quite figured out yet either. Start with traditional ORM (Online Reputation Management) tools. Use ORM to crack some APIs so when something relevant happens to your company, brands or products out there in social media's north forty you

  1. Know about it.
  2. Filter it into your content by having ways (filters) to attach curated content into existing themes. 
  3. Gamify contributors so reward is generous, immediate and competitive.


* Appification of Everything - the Mobile Revolution is not about the phone. It is about redesigning our THINKING about how information creates interaction, engagement and conversion (so a small thing lol). Thinking of everything we do online as an app we will be improving is a very "Mobile First" way to think. Those who understand the "Appification" of everything will win BIG as the rest of the world catches up in 2014.

* Gamification - If your website design doesn't find ways to profile, reward and share (curate) content from contributors you will fall hopelessly behind in 2014. The social web is here, despite few understanding the breadth of that that means, and websites need to promote an ever increasing amount of User Generated Content (UGC). Best way to do that is by using game theory to create web design.

 

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Scooped by Martin (Marty) Smith
December 8, 2013 1:21 AM
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Color Trends 2014

Color Trends 2014 | Must Design | Scoop.it
istock approached creatives from around the world and collected the strongest trends in colour and design: Pantone's Color of the Year and Top 10 Hot or Not.
Martin (Marty) Smith's insight:

Pantone weighs in with hot color trends for 2014. 

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Suggested by SmilingAnny
November 29, 2013 1:38 PM
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7 Basics of Great Website Design Are NOT What You Think

7 Basics of Great Website Design Are NOT What You Think | Must Design | Scoop.it

The purpose of this post is not just to present the state of today's web design - it’s more pragmatic. Seven basic principles of a good web design are presented here.

Marty Note
This is a great post about what web design IS and IS NOT. I'm going to include my notes here so they follow the post since the writing, though brilliant, is not as direct as I like. Here are my much more direct interpretations of the 7 Basics of Great Website Design:


1. Website Design Can’t Win, But You Can Sure LOSE Due to It.
We've past the period when shinny websites work. Every website has seconds before a visitor clicks off to find what they are looking for on some other website.

2. Create Website Surfaces For Scanners and Skimmers since Readers will work for what they want.
Key to know not all information is great for "scanning" and "skimming". Tease the click don't drown it is another way to think of this idea. Also, content such as news, Q&A and testimonials have more attention hooks than sharing complex or highly detailed material. If your website depends on sharing complex and highly detailed content tease it with snippets and with graphics firs.

 

Stay with simple, clean and useable as your guide.

3. Avoid NEW until it is UNDERSTOOD.
You don't have to wait until some new thing is old hat, but avoid using The New simply because it is new. New hurts conversion because it requires explanation and is hard to tease since visitors don't have "made to stick" context. If you must present "new" present with an "old" analogy.

Read Made To Stick by Heath brothers for more.

 

4. Confused customers do many things, BUYING and CONVERTING and never among them.

5. Hierarchy of information and navigation is LIFE online.
People know there is a YOU or a team behind your design. They want to know what YOU want them to DO and why they should do it with YOU. Sites that make the curator's hand visible via navigation, images and copy win. Those who challenge visitors to figure everything out for them selves lose.

This is NOT to say some mystery can't work in a web designer's favor, but make sure the mystery is immediately solved before posing another one. Daisy chain one mystery on another and visitors get frustrated and leave since benefit doesn't equal the work to realize it.

6. Colors can ruin a website.
Colors have so many overt and covert signals they should be used sparingly and consistently with the brand. If you use RED for a Zen website do so in accents and carefully since red is an ALERT color and so may be inconsistent with the brand.

 

7. Devil is in the web design details.
In my almost 15 years of experience NOTHING on this list is more true. Once you make a website simple and clean any small dissonance becomes LARGE because it sticks out like the proverbial "sore thumb". Make sure your site is a smooth surface with a clear message.

 

Martin (Marty) Smith's insight:

One of the best posts about website design I've read in a long time. So much of what WE think is "website design" either "was website design" or is more an expression of someone's ego than what is happening NOW. This post is one of the best "what is happening now" in website design articles I've read. M

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Rescooped by Martin (Marty) Smith from Social Infografic Trend Social Media Metrics & Web Design Strategic Marketing
November 25, 2013 12:07 PM
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2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip]

2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip] | Must Design | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor.


But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky, luigi vico
Martin (Marty) Smith's insight:

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

Jeff Domansky's curator insight, November 25, 2013 11:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

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November 22, 2013 6:59 AM
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What is conversation and How can we design for effective conversations?

What is conversation and How can we design for effective conversations? | Must Design | Scoop.it

The social web is about conversation. This is a fascinating post about exactly what is a conversation and how we can design an environ,ent that supports them.

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Scooped by Martin (Marty) Smith
November 20, 2013 8:14 PM
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BIG Simple Visual Storytelling In Motion Creating Lean Design Movement & Inspiration

BIG Simple Visual Storytelling In Motion Creating Lean Design Movement & Inspiration | Must Design | Scoop.it
Charlotte website design and marketing firm Fame Foundry is a trustcasting agency dedicated to helping businesses grow.
Martin (Marty) Smith's insight:

Great post here may include in Lean Design book we are putting together. Can't afford to print al those beautiful pictures though, so be sure to read/look at these great inspiring examples.

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Scooped by Martin (Marty) Smith
November 16, 2013 12:31 PM
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Levis Make Your Mark A Magnificent Social Media Marketing Mess

Levis Make Your Mark A Magnificent Social Media Marketing Mess | Must Design | Scoop.it
Levi Make Your Mark A Magnificent Mess
When I studied art at  +Vassar College Alton Pickens, my professor, would never say something sucked. He would say…
Patrick Townsend's curator insight, November 25, 2013 10:46 AM

Levis "make your mark" is great way to show perional style!

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November 12, 2013 11:26 PM
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Why Is Holiday Ecommerce Website Design So BAD?

Why Is Holiday Ecommerce Website Design So BAD? | Must Design | Scoop.it

I'm not sure what to blame such a poor showing on basic holiday ecommerce design on, but this year's November crop is flat, uninspiring and junky.

L. L. Bean usually sets the holiday standard. This year their November offering is marred by an obnoxious animated image that includes their great Free Shipping Offer. I HATE putting such a great free shipping offer on a roll because it is easy to miss in the 5 to 9 seconds most visitors give a webpage before moving on (granted this is BEAN so maybe 15 seconds). 

Bean has the tough job of competing with themselves and, in past holiday selling seasons, they define how to create great holiday look and feel. Holiday look and feel can be tough. I like Patagonia's approach - put up snow scenes AND a surfer on a massive wave (hey its Christmas in Hawaii too). 

The other faux pas that is unforgivable after all these years is Free Shipping obfuscation. Many leading retailers are going free shipping all orders and some are going the Zappos route and offering free returns too. Of the 37 websites reviewed only 6 earned A ratings on three criteria:

* Free Shipping.
* Holiday Look and Feel. 
* Holiday merchandising via categories such as For Him, Her, Kids. 

The other big miss is websites who think they are too cool for the holidays (AE.com, Restoration Hardware). Black on black at the holidays is expensively too cool and self absorbed. 

If you know smaller websites who know how to do the holidays right please share in comments or email Martin.Smith(at)Atlanticbt.com. 


 

Randy Ksar's curator insight, November 13, 2013 7:40 PM

interesting topic on #ecommerce UX design. any other websites that you know are doing innovative desktop or mobile ecommerce design work?

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November 7, 2013 1:58 PM
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Web Design's What If Future In Pictures

Web Design's What If Future In Pictures | Must Design | Scoop.it

I've discussed web design's "What If" future before. Friends challenged me to explain what I see in pictures instead of words. The Google presentation here explains the cross functional team we will need to create great websites soon. 

Tomorrow's websites will be crated by:

  * Graphic Designers.
  * Quants.
  * Content / Social / Video Marketers.
  * Financial support so creative costs don’t drain profits.
 

And probably 5 other skill sets I'm forgetting. There is no going back. Our What If web design future is sure and coming soon to a website near you. BTW, you don't want to be 4th or 5th to this party :).  

Public Google Doc is here
http://bit.ly/1guotqW  

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Rescooped by Martin (Marty) Smith from I love design
November 5, 2013 11:04 PM
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Graphic Design Inspirational Sources #33

Graphic Design Inspirational Sources #33 | Must Design | Scoop.it
a weekly article intended to always follow the trends happening in the world of graphic design and visual arts

Via Yesta Desamba, Adriana Montoya
Martin (Marty) Smith's insight:

I love the bridge here between two of my favorite topics - visual art and graphic design.

Yesta Desamba's curator insight, December 17, 2012 2:01 PM

Graphic Design sources #33