I selected this piece (by Allyson Galle for Hubspot) because there are some great tips for using under-used content to shake up your routine and keep things interesting and different.
Here are a few that caught my attention:
Concept/Content Visualizations
**These are not to be confused with infographics - you should use this when you have an abstract or difficult-to-understand concepts that are hard to describe through text.
**Content visualizations can serve as great trump cards in the back pockets of content creators when it comes to getting prospects and leads to understand difficult concepts that your products and services help to solve.
**In this article, there is a graphic that shows how this is done by illustrating the concept of closed-loop marketing. It's easy to understand and pleasant to look at.
Livestreaming Video
**This serves a dual purpose, content and traffic
**This is excellent for real-time engagement, traffic will be flooding into your site, Create a hashtag to accopany your livestreamed content, you can start a discussion before the event
**You can insert calls-to-action or product/service information if you'd like, but don't turn this into an infomercial
Jan Gordon - This is one of my favorites
Memes
**Get to know what popular memes currently circulating the internet (they do have proper form) see if you can adapt them for your marketing purposes.
**Memes are catch, fun and memorable and they can help you establish your brand's personality
The example of "What People Think I Do/What I really Do" Meme Hugspot used on their FB page generated 460 likes, 53 comments, 337 shares!
Selected by Jan Gordon covering "Content Marketing, Social Business and Beyond"
Read full article here: [http://tinyurl.com/7pyfh4p]
Via
janlgordon
Its all here at www.chaplainal.com Come and learn, Come and share, come and be motivated. Come also to be used by God.