This piece was written by Aaron Dunn for Content Marketing Institute. These steps apply to your overall content marketing strategy whether you're creating or curating content. The challenge: **Companies are now left trying to make sense of which ones they should be paying attention to, what they need to be doing in these channels to gain a competitive advantage, and how it all ties into their overall content marketing strategy. The solution:
**In today’s rapidly shifting web, it’s essential that companies start to take a more holistic approach to content marketing and connect more effectively with their various stakeholders across a number of web and social channels. Here are the four steps: As we awaken to the new realities of content, here are four ways to rethink your content execution, and take advantage of the new content life cycle. **Structure your content marketing strategy as a holistic system that allows you to connect more effectively with various stakeholders across a number of social channels, drive conversation, and influence customers. **Open up content contribution to more users across the organization, providing more opportunities to connect with and engage customers in social channels, and extend your online reach. **Be sure to remove any technology or process roadblocks that inhibit the expansion of your contributor pool — the more people who are able to contribute easily, the more content you will have to push across your channels. **Deliver fresh, compelling and timely content that engages users and keeps visitors returning to your site, and then be sure to extend that content into your social channels. **Be sure you are listening to the online conversations of your target audience, and optimize your content and content strategy based on the insights you gather from them. Curated by Jan Gordon covering "Content Marketing, Social Media and Beyond" "Content Curation, Social Business and Beyond" Read more: http://bit.ly/J69H56 Via Martin Gysler 
Curata did a 2012 Content Curation Adoption Survey and what they found are some very impressive facts about curation and they say it will become even more mainstream in years to come. Here are some Facts from the Survey: **95% of marketers have curated content in the past 6 months **85% of curators say establishing thought leadership is their main objective **63% of marketeres use email newsletters to find third-party content to share **79% of marketers use social media to find third-party content to share **75% of marketers cite social media as channel of choice for sharing content **30% more marketers cite finding high quality content as their biggest challenge compared to 2011 Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" See whole article here: 
An infographic highlighting the revenue generating opportunities of content marketing... **Companies that blog get up to 55%more traffic **They also get up to 97% more inbound links (which search engines like!) **They can get up to 434% more indexed pages in search engines **Blogging companies get up to 25x times more business leads Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond" Read article here: [http://bit.ly/ILHdyz] 
This is from the 10 best marketing infographics of 2012 so far. Take a look at the best marketing infographics that have been created so far in 2012. 
How color can affect your mood, emotion? How advertiser use color to attract you ? Via Régis Watrisse 
If you're looking to make money from your blog, here are three ways to use old content to monetize your blog and create regular passive income.
From having advertisements on your blog to selling affiliate links (or your own product), it’s clear that bloggers want to be able to make money from blogging – it’s just a matter of how (and without upsetting your readers).
Three ways to monetize your blog with older content: http://bit.ly/JoP4lf
"1. Create a Premium Ebook Look back at your content, and see if there’s an ongoing theme that can be fine-tuned and made available as a premium publication.
2. Create an Educational Video Download Check your analytics, and see which posts had the most traction. That suggests that there’s an audience for that content, and while your written word may have been popular, a video overview will be even more so.
3. Host a Premium Webinar If the written word becomes valuable, you can imagine how valuable a live webinar, with the ability to ask questions on the fly and see something happen in real-time, can be.
Ulimately, If You Can Create It, You Can Sell It Quality never has a price limit on it.
Find the content you feel offers the most value and opportunity to turn into a premium offering. The good news is, the audience is waiting – you just need to provide."
Full article: http://dannybrown.me/2012/04/23/make-money-with-your-blog/ Via maxOz, Robin Good ![SEO trends and the Impact of Blogging [Infographic] | Content Marketing, Social Media and Beyond | Scoop.it](http://img.scoop.it/p119CeOJx7ifhklBZH1s6Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
SEO Trends and the Impact of Blogging infographic is a glimpse into the direction of search engine optimization an where it is headed. **We have all heard content is king, but with SEO the king is exercising his power as we move forward on the internet. Social media and blogging is starting to grow in importance. Audience engagement and the tools that measure it are going to be more and more important. **A friend of mine asked me the other day, “Why should I care about Klout, Kred, or Peer Index type sites?” I told him that these tools not only measure activity and engagement, but they provide a social proof and standing that reflects you value online. **Sites like Google are essentially doing the same thing behind the scenes. Google is Klout for websites. Google is looking at people’s reaction and engagement as a factor in determining your websites value. 
I selected this article from conversationagent because this is one of my trusted sources, where I find great content, day after day. This piece has some great tips for creating compelling content and it gives you examples of people who are doing a good job with each suggestion. These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that. "Connecting ideas and people -- how talk can change our lives". Here are a few things that caught my attention: **. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice. ** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over. ** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard. ** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing . ** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that. ** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble. ** Track and review future trends from behind the scenes. A good guide is Louis Gray. **Create a conversation around a social object. That's what Hugh MacLeod does. ** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider. Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond" Read full article here: [http://bit.ly/L3GvLU] 
This piece is from copyblogger It’s the question we see most often from new members in our Third Tribe Q&A sessions . It’s the hook most online marketing teachers use to attract your attention and get you to buy their products and services. Here is what you need to do to have an effective strategy: **Guest posting: Smart guest posting means you create the best content you know how to create … but instead of the dozens of readers you have now, you find thousands (or even hundreds of thousands). **The How-To Video **Q&A sessions — using webinars, teleseminars, or whatever tool is most comfortable for you — don’t just encourage engagement, they’re also a strong traffic builder. **Professional Networking 
I selected this piece from the Curata blog because I thought it has great insights and reinforces some of the reasons you should be why content curation is a very valuable tool to add to your content marketing strategy. Here are some highlights: **Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue. **Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly. Although it may be hard to measure, content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency. **content curation improves collaboration between: **content creators **thought leaders **executives **product development, **R&D, *marketing **content consumers that include not only potential customers, but also organization service ** support **sales **product development staffs One might also argue, in that vein, that content curation also supports **channel partners **prospects and customers Curated by Jan Gordon covering "Content Marketing Socialmedia and Beyond" Read full article here: [http://bit.ly/zn0XoK] 
I selected this article written by Andrew Hanelly for business2community, because it reaffirms what we might already know: There's a decades old saying in advertising that bears repeating: "People don't read ads- they read what interests them. Sometimes it's an ad" Here's what caught my attention: Content is an incubator for prospective customers **Content bridges the gap between “brand awareness” and “purchase” on the by being helpful, relevant and to people as they navigate the buying cycle. Brands that are missing this layer are making it harder for the chicken to hatch. Content has long-lasting value Good content can get organic search traffic and social pickup traffic for years. And an article posted in a magazine has great coffee-table and travel potential, and tremendous pass-along value. Not bad for a one-time investment. **People seek out content. They tolerate ads Content nurtures business relationships **People are more loyal to companies that have invested in content. **They appreciate good information and entertainment, but what they really love is a great story – regardless of the format. **Good content keeps people engaged and organizations top of mind. Curated by Jan Gordon "Covering Content Marketing, Social Media & Beyond" Read full article here: [http://bit.ly/xPTqxf] 
One of our key goals for our recent State of B2B Content Marketing Survey was to discover the top challenges for B2B content marketers. Here's an infographic that sums up our findings. Via Sam Wee 
This piece was written by Matt Creamer for Ad Age Digital. I selected it because I thought the author had some good insights as well as questions that we all need to ask ourselves when creating a content marketing strategy. He says content marketing, although it has been around for years in other forms, can be very compelling as long as we don't confuse it with advertising or PR. Content today must engage, build and retain an audience over multi-channels. The comments were equally as valuable as the article itself. Intro: "Marketing Content marketing, an idea kicking around since companies started firing up Movable Type blogs, is in the full flush of its industrial revolution". **Corporations are pushing out news stories, infographics and documentary-style videos as if they were run by a Frankenstein combo of Henrys Ford and Luce. ****Forget press releases and ads. What matters is straightforward, practical, even nonpromotional information that plays well on social networks. Here's what caught my attention: **Parker Ward, digital content manager at Weber Shandwick, said that while more work is needed to draw a straight line to sales, content represents better value than ads. **"With an effective content engine, it costs less to bring a visitor to a platform through content than display advertising," Mr. Ward said. **In addition, he said, "user behavior of opt-in referrals from "content' sources -- search, return visits, social-channel promotion, syndication partners -- encourages them to stay longer and be more engaged." I was especially drawn to ome of the comments made by John Wanamaker: **The dirty secret no one likes to talk about is distribution -- how do you get this great content in front of suspects, prospects, current and former customers? Buy. build or partner are the optons and all of them cost money. **The conundrum is that content on point to the brand is deemed boring or no different than advertising, while interesting and engaging content has little to no direct connect to the brand. **Publishers have proven that great content makes for perfect bait to aggregate an audience. It remains to be seen whether great Brand content can accumulate enough reach and be persuasive enough to impact sales. Johnathan Thomas **it's not enough to just put the content on your blog and hope that people find it. That's just the first step. (He refers to what John Wanamaker said here). **Then you need to syndicate and share, while optimizing for search (no, it's not dead). **How do you create talkability? There's a number on Facebook brand pages below the number of likes that just might be the most important metric - **A brand that offers a free coupon in exchange for a like and a brand that generates likes through quality content are not created equal.
**let's move past the awe of unlikely brands like Indium becoming publishers and start exploring where this space is headed in the (near) future. **How are tablets and smartphones changing the way we provide/distribute content and reaching customers? **Are social platforms becoming more valuable than traditional blogging? Created by Jan Gordon covering "Content Marketing, Social Media and Beyond" Read full article here: [http://bit.ly/wePU8r] |
![E-Books in America [infographic] | Content Marketing, Social Media and Beyond | Scoop.it](http://img.scoop.it/pGpzyqtBXF5d9G8KfSVOWjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
An infographic showing the popularity of infographics in America. **While printed books remain the top choice for readers those reading e-books with e-content reportedly spend more time reading. **With e-content a reader is allowed to get more involved in what they’re reading. Through the simple click of a link an e-book will show you a video or take you to a website full information. Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond" Read article here: [http://bit.ly/KmFR0Z] 
Infographic on how to get killer content ideas for your websites or blogs. 14 ways to create compelling content when you don't have a clue. 
This infographic from Hubspot posted October of 2011 is surely as relevant today as it was then. ** To learn more about how often you should be blogging, curating or creating content and how your website traffic increases as your social media presence grows, check out this infographic, "Act Big to Get Big" Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read article and see infographic here: [http://bit.ly/J3dNyB] This slideshare is from Eloqua and Jess3 exploring the nexus between content marketing and demand generation. A few things that caught my attention: **Buyers are interested in what you know rather than what you sell **They refer to "suspects" as anyone who either shares your content or buys your products Interesting to follow the process through these images - can help you to tighten your content marketing strategy. Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond" See slideshare here: [http://slidesha.re/KFruVw] 
This piece was written by ahava-leibta for contentmarketinginstitute "They all have four key elements that make up the code for building great content". Here are some highlights: There are some basic steps you need to follow before you apply these elements to have a successful campaign: **Branding/messaging: Who are you, and what do you represent and offer? What do you need to say? **How can you provide value to your customers? **User profiles or personas: Who are you trying to reach? **What do they care about? **Where and across what channels do they consume content? **Define the campaign Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond" Read full article here: [http://bit.ly/IeWzxV] 
B2B Content Marketing is the best way to create top-of-the-funnel excitement that translates to revenue down the road. Businesses that succeed in developing timely, relevant, non-promotional content reach potential buyers both directly and through the most persuasive channel of all: word of mouth. Exceptional content, like remarkable products, induces conversations and incites sharing.
Tips and best practice advice to improve the return on your content marketing.
Content marketing is the art of creating, curating and distributing valuable content, combined with the science of measuring its impact on awareness, lead generation and customer acquisition.
Simply put, it’s business-relevant communications minus the selling. It’s the antidote to “interruption marketing.” Instead of pitching products or services, a content marketer equips buyers with the knowledge to make better-informed decisions.
Central to content marketing is the belief that if businesses deliver consistent, helpful information to buyers at the right time, then prospects will ultimately reward the company with their purchase and loyalty.
This Whitepaper - http://bit.ly/JnyPYd - is a bitesized look at everything you need to know to implement a content marketing strategy, showing you why businesses need it, what different types of content marketing there are, best practice tips to bear in mind and how to measure the results from your content. Via maxOz 
I selected this post by copyblogger because I thought the suggestions here were very valuable for writers, content creators or curators. I don't know about you but having tips like this loses its value. Whether you read this once or twice, it's something you might refer to everytime you write, curate, create an article for new, fresh and compelling ways to be effective in your content marketing efforts. Here are a few things that caught my attention: *GREAT CURATORS Understand your readers. Know their fears, dreams, and desires. How can you engage with someone you don’t understand? **Don’t write for a large audience. Choose one person, picture him, and write to him as if he’s a friend. **Use a conversational tone of voice. Nobody wants to chat with a company. **Be engaging. Using the word you is the most powerful way to be more engaging. Be remarkable. So much content is out there, how can you stand out? **GREAT Creation or Curation comes from CONTEXT Disclose your point of view, tell your personal story, and develop your own voice. **If your readers feel they know you, they will connect with you. **Use familiar language. Check Twitter, Facebook or Google’s Keyword Tool – and find the wording your readers use. Curated by Jan Gordon covering "Content Marketing and Beyond" Read full article here: [http://bit.ly/HQj1vl] 
Content marketing is getting even bigger online.
This piece is from Curata Excerpt: "How Relevant is Mobile Content for B2B Content Marketers?" There is little question that mobile content and location-based offers are effective for business-to-consumer brands. **What isn't yet so clear is whether mobile content has equal relevance for business-to-business content marketing. **One indicator is the percentage of visitors a B2B site gets from mobile devices. Check yours. You might find the percentage of such traffic is quite low. **The audience is on the move, and brands must follow – or be there first. The need for clever content creation is as mandatory as partnering with digitally savvy media partners. **As our devices become more enabled, the physical wallet will become a lot smaller. Our phone numbers used to represent the number to our homes. **Now our phone numbers are the numbers to ourselves. In this post-PC age of mobility, the new destination is you. Welcome. Curated by Jan Gordon covering "Content Marketing, Social Media & Beyond" Read full article here: [http://bit.ly/xc9ANH] 
This piece is from AllFacebook - I selected this article because I thought it was worthy of your attention. I personally am getting better results since I changed my page to the new timeline and have made incredible progress building brand awareness and gaining support from my colleagues. Here are some of the highlights: Facebook's new timeline now gives brands a way to bring their business to social media, rather than just adding social media to their businesses Here are some of the benefits: **New format that incorporates design thinking visualization is now the driving force behind social media, Pinterest has risen to popularity because it lets people express their lives visually **the abillity for brands to customize their pages to fit their message and most important **the ability for brands to make their pages personalized and relevant to consumers **the timeline page reflects and showcases the brand, helping to drive differentiation **Facebook timeline allows you to see brand posts side-by-side with posts from your friends about the brand, without the clutter of pages of posts from strangers & people outside your circle of influence Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond" Read full article here: [http://bit.ly/Af88Pb] 
This piece was written by Toby Murdock for Content Marketing Institute. I selected it because knowing the difference between content marketing and social media marketing gives you some criteria to re-work your content marketing program and make it effective. This article has some good insights and suggestions on how to do that. Intro: "Content marketing and social media marketing obviously overlap in many ways, but they are two distinct entities, with different focal points, goals and processes". Here are some highlights: Social media marketing is top-of-mind for most every marketing department, while content marketing is a (relatively) new term, and a new practice for many.
**These two strategies less as two isolated options and more as interrelated parts of marketing’s ongoing evolution. The internet has unleashed a revolutionary ability for every brand to communicate directly with its customers — without the need for a media industry intermediary. Social media marketing is the natural first step in this process: Access to users is direct (users spend tons of time on social networks), and content is generally formatted into shorter chunks, which makes the publishing process relatively easy.
As brands become more familiar with their new role as publisher, the natural progression will be to move toward content marketing **Yes, the bar here is higher **In content marketing, brands must produce longer-form, higher-quality content and build audiences on their own site — they must become true media publishers. The rewards and results are, arguably, more powerful. Brands can engage more deeply with their customers through content marketing efforts. Driving consumers to its own website, the brand has a greater opportunity to gain leads and move them down the conversion funnel. As we all pioneer this new strategy of content marketing, a shared definition of what we do relative to approaches like social media marketing is invaluable. Selected by Jan Gordon covering, "Content Marketing, Social Media and Beyond" Read full article here: [http://bit.ly/y0eZ1D" |
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