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Content on content
Metacontent insights + content philosophy + content strategy
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November 11, 2012 4:32 PM
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Psychology behind link giving

Psychology behind link giving | Content on content | Scoop.it
The concept for this book actually began late in 2009 when I began looking at the psychology behind why someone would want to naturally give someone else on the Internet a citation, or link, to their website.

"This Theory has Ten Postulates:

1 The concept of emotion is applicable to all evolutionary levels and applies to all animals including humans.
2 Emotions have an evolutionary history and have evolved various forms of expression in different species.
3Emotions served an adaptive role in helping organisms deal with key survival issues posed by the environment.
4 Despite different forms of expression of emotions in different species, there are certain common elements, or prototype patterns, that can be identified.
5 There is a small number of basic, primary, or prototype emotions.
6 All other emotions are mixed or derivative states; that is, they occur as combinations, mixtures, or compounds of the primary emotions.
7 Primary emotions are hypothetical constructs or idealized states whose properties and characteristics can only be inferred from various kinds of evidence.
8 Primary emotions can be conceptualized in terms of pairs of polar opposites.
9 All emotions vary in their degree of similarity to one another.
10 Each emotion can exist in varying degrees of intensity or levels of arousal."

What an inspiring concept...
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November 11, 2012 2:14 PM
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The 3 Pillars of Content Curation (Redux) - Only Dead Fish

The 3 Pillars of Content Curation (Redux) - Only Dead Fish | Content on content | Scoop.it
My post about the 3 pillars of content curation elicited some good comments and debate around where self-curation fits within the model that I set out. My thought had been that it went across everything, but (in addition to this)...
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November 11, 2012 6:27 AM
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Facebook

Facebook | Content on content | Scoop.it
Facebook - A Sample Week of Activity: Content Curation and Creation An infographic to help you sort out what to post!
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November 11, 2012 6:24 AM
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ThingLink - Make Your Images Interactive

ThingLink - Make Your Images Interactive | Content on content | Scoop.it
ThingLink lets users add interactive links to any photo and turn them into fun web experiences that drive engagement. Www.thinglink.com
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November 11, 2012 6:20 AM
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Increase Your User Activity with Points, Badges and Status

Increase Your User Activity with Points, Badges and Status | Content on content | Scoop.it
Using virtual rewards and status — also known as game mechanics (or funware) — to increase website engagement.
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November 9, 2012 4:26 PM
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Watch the Customer Experience to Gage Your Content

Watch the Customer Experience to Gage Your Content | Content on content | Scoop.it

"If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle."

 

How often have you repeated a "good story" you heard? Now compare this to how often you forward something you read as "content about a product or service". Content is over rated in the marketing world, however, if you wrap solid information about how to "use your products and services within the power of story to satisfy the customers needs", the odds go up it will resonate and be shared.

 

Read on for Karen Dietz's ideas around this article.

 

I've said this before -- biz storytelling is about engagement, not simply broadcasting messages. This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.

 

I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.

 

I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!

 

So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.

 

I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business. OK -- I'm heading into the kitchen for some more coffee!

 

Full article:

http://www.mpdailyfix.com/is-your-content-sourcing-conversations-b2b-forum-coverage/


Via streetsmartprof, massimo facchinetti
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Rescooped by Content from SEO and Social Media Marketing
October 20, 2012 10:57 AM
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The Anatomy of Tomorrow's Inbound Marketing Strategy Today [Infografic]

The Anatomy of Tomorrow's Inbound Marketing Strategy Today [Infografic] | Content on content | Scoop.it

There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust.

 

Read More At: http://www.seomoz.org/blog/the-anatomy-of-tomorrows-inbound-marketing-strategy-today


Via Antonino Militello
Martin (Marty) Smith's comment, October 21, 2012 7:52 PM
Thanks Jeff.
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October 17, 2012 2:01 AM
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Free Fonts to Download + Premium Typefaces

Free Fonts to Download + Premium Typefaces | Content on content | Scoop.it
We have hand-picked the very best Free Fonts to Download! Download amazing Free Fonts Resources today.
Via Ana Cristina Pratas
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October 17, 2012 12:06 AM
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Marketing isn’t about Content Creation, it’s about Platform Creation — Karl L. Hughes | Technology Entrepreneur in Online Publishing

Marketing isn’t about Content Creation, it’s about Platform Creation — Karl L. Hughes | Technology Entrepreneur in Online Publishing | Content on content | Scoop.it
Create a platform "I've got news for you!"
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October 16, 2012 11:31 PM
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World Tattoo or tattoo traveling

World Tattoo or tattoo traveling | Content on content | Scoop.it
I'm not a "tattoo guy," but this is amazing. On this map, you've got to earn the ink by traveling to the country. I call it tattoo traveling.
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October 15, 2012 11:22 PM
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Using “Yes” Content for Effective Emotional Content Strategy and SEO

Using “Yes” Content for Effective Emotional Content Strategy and SEO | Content on content | Scoop.it
You and I are created as emotional beings. We fear. We hate. We love. We laugh. We want. We feel. Feelings have a lot to do with your decisions - especially quick ones. Ones made when browsing the internet.
Conten helps building:
Loyalty
Trust
Familiarity
Likeability
Word of Mouth
Branding
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October 14, 2012 2:04 PM
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Social Media vs Link Building

Social Media vs Link Building | Content on content | Scoop.it
Blog post at Em Fast Income : Well, it looks like social media may be the only good strategy we have now.
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October 14, 2012 1:27 PM
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“Infographic as impossibility in its purest form” ... | VIZUALIZE

“Infographic as impossibility in its purest form” ... | VIZUALIZE | Content on content | Scoop.it
“Infographic as impossibility in its purest form” by Francesco Franchi...
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November 11, 2012 4:25 PM
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Information

in - form - ation
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November 11, 2012 2:12 PM
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Marketing And Selling Your Unfinished Product

Marketing And Selling Your Unfinished Product | Content on content | Scoop.it
Customers buying into what you have before you have it is good for business. Alicia A. Cook, R & B singer andsongwriter, also known as Alicia Keys, is doing it. Why not small business owners?
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November 11, 2012 6:26 AM
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Discovery and Habit: Two Foundational Goals of Your Firm’s Content Strategy | ON LEGAL MARKETING

Discovery and Habit: Two Foundational Goals of Your Firm’s Content Strategy | ON LEGAL MARKETING | Content on content | Scoop.it
Discovery and Habit: Two Foundational Goals of Your Firm’s Content Strategy | ON LEGAL MARKETING http://t.co/tHF5PEoG...
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November 11, 2012 6:22 AM
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Content Strategy Tip – Write Awful Content

Content Strategy Tip – Write Awful Content | Content on content | Scoop.it
The Rule of 10: If you are a writer, you need to create 10 stories before you even dare to pitch your stuff to an editor. By writing these 10 stories, you will write through your cliches and stiff ...
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November 9, 2012 4:30 PM
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from Meaning to Sense: new value in the content curation revolution

when you know a lot more about your user, you can find new value in what really matters for him and his friends (@pedroelrey che domande: la scarsità dell'attenzione :) http://t.co/YBflLGit...)...
Via massimo facchinetti
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October 31, 2012 6:14 PM
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Content on content | Scoop.it

The Emotional Cycle of Digital Interactivity


Via Ana Cristina Pratas, Jack Patterson, Gust MEES, Louise Robinson-Lay, Rosário Durão, janlgordon
ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
Rescooped by Content from Digital-By-Design
October 17, 2012 1:30 PM
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How To Improve Google Adwords Quality Scores

How To Improve Google Adwords Quality Scores | Content on content | Scoop.it

"The Google quality score is an estimation of how relevant your landing page, keywords, and ads are to the keyword you’re targeting as well as the people viewing your content, where your ad will be located on the page, and how much Google is going to charge you for your ad location."

Here, Digital Net Agency, takes a close look at Quality Scores and discuss how to improve yours.


Source. http://bit.ly/Wlw0hQ


Via maxOz
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October 17, 2012 12:19 AM
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Google Disavow Links Tool Now Available

Google Disavow Links Tool Now Available | Content on content | Scoop.it
The long-awaited Google Disavow Links Tool is now available. Google’s Distinguished Engineer Matt Cutts announced the new Google Webmaster Tools feature today during his PubCon keynote, urging all SEOs and webmasters to proceed with extreme caution.
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October 16, 2012 11:59 PM
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Distillation - Wikipedia, the free encyclopedia

Distillation - Wikipedia, the free encyclopedia | Content on content | Scoop.it
My word of the day is: distillation. It is about separation. Content curation is content distillation. It is a concentration process to create something valuable. This post is a kind of distillation curation. One can say: distilllation, distilled, distill, distillery...
Analysis and synthesis!
What do you think about this idea?
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October 15, 2012 11:32 PM
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Co-X

Co-X | Content on content | Scoop.it
Co-creation, co-design, co-production, co-development, co-everything, co-x
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October 15, 2012 11:06 PM
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Content Marketing The #1 Driver Of Leads For B2B Marketers - Forbes

Content Marketing The #1 Driver Of Leads For B2B Marketers - Forbes | Content on content | Scoop.it
Reuse, Repurpose, Regenerate – The 3 Rs of Content Marketing
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October 14, 2012 1:31 PM
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How to make money on the Internet via... | VIZUALIZE

How to make money on the Internet via... | VIZUALIZE | Content on content | Scoop.it
How to make money on the Internet via fastcodesign.com...
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