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Deep emotions.
Touching content. Www.postsecret.com 
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This is a really useful site for creating QR tags for your documents. It allows you to upload documents then provides a QR tag image for the link so that anyone with a QR code scanner on their mobile phone just has to scan it to download the document. Via Nik Peachey
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Content marketing offers cost-effective opportunities on an array of platforms, devices, and formats. These 3 cases prove the power of content marketing.
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![For Brand Engagement, Visuals Rule [INFOGRAPHIC] | Content on content | Scoop.it](https://img.scoop.it/l0iSyx4PxJUNhBkqvXL-PTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Companies are quickly learning that visual media is one of the most effective ways to share their stories. Here's why.
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This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more. What implications does this have for advertisers and retailers - interesting insights and food for thought......... Mobile today and in the future - here are some highlights: Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love? “Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”
Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule. The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”
Read full article here: [ http://bit.ly/QHctVZ] Via janlgordon
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Everyone knows content is fundamental to successful marketing online.
Shrink to Greatness.
The next time you’re brainstorming a content marketing program for your business, school or non-profit, shrink to greatness. Take your big idea and deconstruct it into three, or five, or eight smaller ideas.
Reinforce your smaller, more consumable ideas in all your channels: blogs, social media, webinars, slideshare, video. Shrink to Greatness. Write small content. Write more of it. Try it. Via Level343
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Storytelling, for some, can be the secret sauce to luring in and keeping readers on your blog.
And if you think about it, it makes sense. Blogging is about forming a connection with readers, and storytelling is a way of honing in on this connection. It’s important to give your readers something — or someone — to care about. Furthermore, the narrative form is relatable to any reader, so here’s why storytelling works for enticing (and keeping) an audience:
[Image credit: Shutterstock]
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Here is an interesting excerped from article: "The onslaught of real-time social, local, mobile (SoLoMo) technology is nothing short of overwhelming. Besides the gadgets, apps, social networks and appliances that continue to emerge, the pace of innovation is only outdone by the volumes of data that each produce. ... While the amount of personal and ambient information churned out by SoLoMo is often inundating or even perplexing, it is this “big” data that will help businesses evolve and adapt in a new era of connected consumerism. ... Without interpretation, insight and the ability to put knowledge to work, any investment in technology and resources is premature. But, by investing in human capital to make sense of would be ominous data, organizations can modernize the role of business intelligence to introduce a human touch. ... You’ve heard that old saying, over analysis leads to paralysis. In the face of big data, it’s easy to see the tidal wave that can result from the influx of inputs and sources.
I refer to the confluence of data and interpretation as the human algorithm — the ability to humanize technology and data to put a face, personality, and voice to the need and chance for change. Data must tell a story. ... The human algorithm is part understanding and part communication. The ability to communicate and apply insights internally and externally is the key to unlocking opportunities to earn relevance. Beyond research, beyond intelligence, the human algorithm is a function of extracting insights with intention, humanizing trends and possibilities and working with strategists to improve and innovate everything — from processes to products to overall experiences.
Read full great article here:
Via Giuseppe Mauriello
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The majority of corporate social media accounts languish in obscurity.Maybe no one shares their posts.
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The 5 Models of Content Curation:
1. Aggregation 2. Distillation 3. Elevation 4. Mashup 5. Chronology
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Nothing has altered the workings of American democracy in the last century so much as political consulting—a field pioneered, in the 1930s, by a single company called Campaigns, Inc.
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Kids know how to Google—they just can't tell when the results are crap.
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How long does it take to afford a beer?ON SEPTEMBER 22nd, the beer started flowing at Oktoberfest in Munich, an annual Bavarian beer festival which confusingly...
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What is social data telling us about our organizations and the people around us?
Meaning matters Meaning matters Meaning matters
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Guest post written by Auren Hoffman Auren Hoffman is CEO of LiveRamp, Chairman of Rapleaf and venture partner at Founders Fund. You can follow him on his blog, Summation, and on Twitter.
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I love my iPhone. I love connectivity. I hate the resulting obligation of connectivity - and that removing one’s self from it now makes you the crazy person, the weirdo in the room.
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The first video from RDF TV!
With a sea of information coming at us from all directions, how do we sift out the misinformation and bogus claims, and get to the truth? Michael Shermer of Skeptic Magazine lays out a "Baloney Detection Kit," ten questions we should ask when encountering a claim. The 10 Questions:
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This presentation will explore how to plan a video curation strategy, how to determine what sources are appropriate for your visitors, and how you invite and curate user-generated and user-submitted content.
From article on Streamingmedia.com: "Curation can solve the problem of abundance online, Steven Rosenbaum explained at the recent Streaming Media East conference in New York City. While creative professionals occasionally disagree with curation, it's a way for site owners to present strong material to site visitors and cut through the clutter. "Content curators are distributors of collections," explained Rosenbaum. ... That's the abundance problem. If you went ahead and made all the curators in the world go away, you'd still have this signal-to-noise problem that we laid out at the beginning of the talk. So, absolutely no way is curation the thing that is the enemy of creation."
A well-planned content curation strategy doesn't simply present a list of videos to site visitors. It presents a collection with personality. When curating materials to present, think about the persona that makes that collection unique..."
Read full article here:
Watch full video (1 hour about) here: http://www.youtube.com/watch?v=HpncJd1v1k4 Via Giuseppe Mauriello
Guillaume Decugis's comment,
October 3, 2012 11:39 PM
I just love how good a speaker Steve Rosenbaum is. Thanks for sharing!
Guillaume Decugis's comment,
October 3, 2012 11:39 PM
I just love how good a speaker Steve Rosenbaum is. Thanks for sharing!
Giuseppe Mauriello's comment,
October 4, 2012 12:01 AM
Hi Guillaume, thank you for appreciation about my curated article!
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