Performance Inspired recently undertook a survey in order to find a correlation between successful companies and those that inspire their consumers. “According to our latest research, consumers are not only feeling inspired by certain businesses, but are acting inspired by spending more with these companies while evangelizing to others about their inspiring experience,” said Terry Barber, chief inspiration officer of the company. A validated set of drivers to inspiration was identifed, based on the survey.
The top 10 companies that most inspired consumers were:
1. Apple
2. Wal-Mart
3. Target
4. Google
5. Microsoft
6. Amazon
7. Chick-fil-A
8. Starbucks
9. McDonald’s
10. Coca-Cola
Respondents, for instance, had to rate companies in terms of being: Affirming (causes me to feel valued, appreciated as an individual), Credible (stands on its principles no matter what), Servant attitude (seems to genuinely care about people’s needs above profit), Visionary (has a compelling vision for making the world a better place), Story (is easy and fun to talk about with friends), Progressing (is highly innovative and causes me to feel empowered to reach new potential), and Authentic (is transparent and consistent in its actions).
http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx
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