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Scooped by
Leona Ungerer
onto consumer psychology October 2, 2012 9:31 AM
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"So you've come up with a great branding scheme for your company and you've got a great product or service that you want to sell to people...
People will only develop loyalty to a brand if they can remember it, and a brand therefore has to stand out from the rest of the brands in its particular niche. A brand should firstly be easy to remember. That means being different – the brand should not be easily confused with anything else, such as a similar-sounding name or a similar-looking logo..."
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?Customers didn't appreciate the "surprise" gift...."
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'Facebook is rolling out a free, selfie-based Verified badge so you know there's a real person behind a profile before you swipe, chat, or buy...'
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"Don’t be surprised if a future pack of M&M’s looks a bit less colorful than before. M&M’s wants to go dye-free, but couldn’t recreate two of its iconic colors..."
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"Heinz and The Kitchen launch Penalty Packets, oversized ketchup and mustard packs inspired by soccer's red and yellow cards..."
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"Despite gambling ad bans during live sport in Australia, many World Cup viewers are still being bombarded with betting ads and marketing content..."
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"Sporting CP's new look is the perfect blend of history and contemporary flair..."
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From
www
"Everything in soccer can always be improved -- even the humble game ball. The 2026 World Cup has the Trionda, filled with chips and sensors, and so far, it's been well-received....:
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From
apnews
"World Cup tickets, flights and hotel rooms are expensive. Then there’s the price of beer. And what about $75 caviar-topped tater tots or $40 empanadas weighing 5 pounds?..."
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From
techcrunch
"Apple is putting control back into the hands of parents with more granular screen time features...."
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"Earlier this year, Nespresso named Dua Lipa a global brand ambassador, a role that had previously been exclusive to actor George Clooney. The coffee brand is seeking to boost its cultural cachet while also celebrating its 40-year history–and its two ambassadors give it an opportunity to celebrate its past while also forging ahead into the future...."
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"As part of a more effective network of reuse infrastructure, this new symbol could be a catalyst for more effective waste reduction...."
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"Three videos, three very different messages about masculinity and health. New research shows this is how the manosphere finds young men...." |
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"Based on recent numbers, bars are doing incredibly well during the World Cup. Will those crowds continue as the tournament draws to a close?..."
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"Physical PlayStation discs are getting a hard cutoff: January 2028. After that, every new game will be digital-only, on both the PlayStation Store and at retail..."
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"Which character design takes the trophy for the best World Cup branding?..."
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From
futurism
"Most Americans resort to yelling "human" or "person!" to try to avoid an AI customer service agent, while 17 percent start swearing....."
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"Levi's took it a step further on Sunday, covering up the logo at some of its stores around the world..."
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From
www
"Social media firms face thousands of lawsuits, the BBC looks at four which could be significant...."
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From
apnews
"Soccer fans from across the globe are heading to North America for the World Cup and bringing with them their own vocabulary to describe the beautiful game...."
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"Apple has rebuilt Siri from the ground up with Apple Intelligence, turning it into a more conversational, context-aware AI that can understand your messages, apps, and even what’s on your screen..."
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"Uncommon goes macro for new billboards – but you'll wish they hadn't...."
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From
vinepair
"If you’re into soccer, you might consider watching the world’s greatest teams play live in a nearby stadium sometime in the next month and a half..." |
