consumer psychology
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September 30, 2012 11:04 AM
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The Importance of Consumer Emotional Involvement in Brands ...

The Importance of Consumer Emotional Involvement in Brands ... | consumer psychology | Scoop.it
From www.corporate-eye.com - June 11, 2012 11:33 PM
Learn how consumer emotional involvement builds brands.


An additional comment: Consumers may carry brand images on their bodies because of their emotional involvement with a brand (as is evident in the original scoop).  The flip side of the coin is human billboards (people who tattoo advertisements or brand logos on themselves). As is evident from the following link, it may be advisable to serve as a human billborard for brands that will be around for some time: http://www.adweek.com/adfreak/sad-humans-stuck-tattoos-dot-coms-no-longer-exist-143845.


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consumer psychology
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August 10, 10:45 AM
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BMW's controversial Spider-Man advert could be even more damaging than the Jaguar rebrand

BMW's controversial Spider-Man advert could be even more damaging than the Jaguar rebrand | consumer psychology | Scoop.it
From www.creativebloq.com - August 9, 3:00 AM

?Customers didn't appreciate the "surprise" gift...."

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July 25, 2:51 AM
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Facebook is getting a free verified badge to help spot real people

Facebook is getting a free verified badge to help spot real people | consumer psychology | Scoop.it
From www.digitaltrends.com - July 24, 9:50 AM

'Facebook is rolling out a free, selfie-based Verified badge so you know there's a real person behind a profile before you swipe, chat, or buy...'

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July 22, 3:18 AM
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M&M’s is quietly eliminating two colours from its iconic lineup

M&M’s is quietly eliminating two colours from its iconic lineup | consumer psychology | Scoop.it
From www.simplyrecipes.com - July 18, 8:40 AM

"Don’t be surprised if a future pack of M&M’s looks a bit less colorful than before. M&M’s wants to go dye-free, but couldn’t recreate two of its iconic colors..."

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July 11, 3:46 AM
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The Kitchen gives Heinz packets a red card redesign

The Kitchen gives Heinz packets a red card redesign | consumer psychology | Scoop.it
From news.designrush.com - July 9, 11:19 AM

"Heinz and The Kitchen launch Penalty Packets, oversized ketchup and mustard packs inspired by soccer's red and yellow cards..."

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July 5, 5:14 AM
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How gambling companies use the grey area of sponsorship and ads to reach World Cup viewers

How gambling companies use the grey area of sponsorship and ads to reach World Cup viewers | consumer psychology | Scoop.it
From theconversation.com - July 2, 12:32 AM

"Despite gambling ad bans during live sport in Australia, many World Cup viewers are still being bombarded with betting ads and marketing content..."

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July 5, 2:34 AM
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How Ronaldo's former football club packed a 120-year legacy into a stylish modern rebrand

How Ronaldo's former football club packed a 120-year legacy into a stylish modern rebrand | consumer psychology | Scoop.it
From www.creativebloq.com - July 3, 8:00 AM

"Sporting CP's new look is the perfect blend of history and contemporary flair..."

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June 24, 4:59 AM
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World Cup 'smart' ball is a game changer. Just remember to charge it - ESPN

World Cup 'smart' ball is a game changer. Just remember to charge it - ESPN | consumer psychology | Scoop.it
From www.espn.com - June 22, 3:12 AM

"Everything in soccer can always be improved -- even the humble game ball. The 2026 World Cup has the Trionda, filled with chips and sensors, and so far, it's been well-received....:

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June 24, 3:37 AM
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World Cup food and beer prices aren't easy for everyone to swallow

World Cup food and beer prices aren't easy for everyone to swallow | consumer psychology | Scoop.it
From apnews.com - June 22, 11:47 AM

"World Cup tickets, flights and hotel rooms are expensive. Then there’s the price of beer. And what about $75 caviar-topped tater tots or $40 empanadas weighing 5 pounds?..."

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June 11, 5:52 AM
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Apple puts parents back in control of kids' iPhone use

Apple puts parents back in control of kids' iPhone use | consumer psychology | Scoop.it
From techcrunch.com - June 8, 2:07 PM

"Apple is putting control back into the hands of parents with more granular screen time features...."

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June 9, 3:39 AM
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Inside Nespresso’s dual-ambassador strategy

Inside Nespresso’s dual-ambassador strategy | consumer psychology | Scoop.it
From www.marketingbrew.com - June 8, 6:00 AM

"Earlier this year, Nespresso named Dua Lipa a global brand ambassador, a role that had previously been exclusive to actor George Clooney. The coffee brand is seeking to boost its cultural cachet while also celebrating its 40-year history–and its two ambassadors give it an opportunity to celebrate its past while also forging ahead into the future...."

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June 5, 5:51 AM
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A new reuse symbol aims to be as recognisable as the recycling logo – and make more of a difference

A new reuse symbol aims to be as recognisable as the recycling logo – and make more of a difference | consumer psychology | Scoop.it
From theconversation.com - June 3, 8:08 AM

"As part of a more effective network of reuse infrastructure, this new symbol could be a catalyst for more effective waste reduction...."

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June 4, 8:33 AM
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All the Taylor Swift x Toy Story 5 easter eggs so far

All the Taylor Swift x Toy Story 5 easter eggs so far | consumer psychology | Scoop.it
From www.creativebloq.com - June 1, 6:36 AM

"This is getting out of hand..."

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May 26, 2:47 AM
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We analysed the TikTok history of 142 men. Here’s what it taught us about the manosphere

We analysed the TikTok history of 142 men. Here’s what it taught us about the manosphere | consumer psychology | Scoop.it
From theconversation.com - May 20, 4:05 PM

"Three videos, three very different messages about masculinity and health. New research shows this is how the manosphere finds young men...."

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August 10, 10:41 AM
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The Simpsons might be ending, and millennials think they know why

The Simpsons might be ending, and millennials think they know why | consumer psychology | Scoop.it
From www.creativebloq.com - August 9, 6:00 AM

"Homer just doesn't make sense any more..."

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July 22, 3:22 AM
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The World Cup's most controversial moment has been turned into a free font

The World Cup's most controversial moment has been turned into a free font | consumer psychology | Scoop.it
From www.creativebloq.com - July 21, 3:00 AM

"Malvinas Sans is here..."

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July 18, 6:25 AM
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Is the World Cup saving the drinks industry?

Is the World Cup saving the drinks industry? | consumer psychology | Scoop.it
From www.insidehook.com - July 15, 6:06 AM

"Based on recent numbers, bars are doing incredibly well during the World Cup. Will those crowds continue as the tournament draws to a close?..."

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Scooped by Leona Ungerer
July 10, 5:19 AM
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Sony kills physical PlayStation games. The era of discs comes to an end for Team Blue

Sony kills physical PlayStation games. The era of discs comes to an end for Team Blue | consumer psychology | Scoop.it
From www.digitaltrends.com - July 1, 9:12 AM

"Physical PlayStation discs are getting a hard cutoff: January 2028. After that, every new game will be digital-only, on both the PlayStation Store and at retail..."

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July 5, 2:37 AM
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From a chili pepper to a pant-less lion, the best (and worst) World Cup mascots of all time

From a chili pepper to a pant-less lion, the best (and worst) World Cup mascots of all time | consumer psychology | Scoop.it
From www.creativebloq.com - July 3, 4:00 AM

"Which character design takes the trophy for the best World Cup branding?..."

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June 27, 6:22 AM
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Customers are ditching companies that force them to talk to an AI agent

Customers are ditching companies that force them to talk to an AI agent | consumer psychology | Scoop.it
From futurism.com - June 25, 1:47 PM

"Most Americans resort to yelling "human" or "person!" to try to avoid an AI customer service agent, while 17 percent start swearing....."

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June 24, 3:41 AM
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Levi's, Gillette gently mock World Cup branding ban 

Levi's, Gillette gently mock World Cup branding ban  | consumer psychology | Scoop.it
From www.mediapost.com - June 21, 3:39 AM

"Levi's took it a step further on Sunday, covering up the logo at some of its stores around the world..."

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Scooped by Leona Ungerer
June 14, 3:46 AM
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Social media on trial: Four important cases to watch

Social media on trial: Four important cases to watch | consumer psychology | Scoop.it
From www.bbc.com - June 11, 1:02 AM

"Social media firms face thousands of lawsuits, the BBC looks at four which could be significant...."

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June 11, 5:31 AM
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The weird and wonderful soccer phrases fans will bring to the World Cup

The weird and wonderful soccer phrases fans will bring to the World Cup | consumer psychology | Scoop.it
From apnews.com - June 8, 8:00 AM

"Soccer fans from across the globe are heading to North America for the World Cup and bringing with them their own vocabulary to describe the beautiful game...."

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June 9, 2:14 AM
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Siri gets its biggest upgrade yet, and it’s more personal than ever

Siri gets its biggest upgrade yet, and it’s more personal than ever | consumer psychology | Scoop.it
From www.digitaltrends.com - June 8, 3:45 PM

"Apple has rebuilt Siri from the ground up with Apple Intelligence, turning it into a more conversational, context-aware AI that can understand your messages, apps, and even what’s on your screen..."

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Scooped by Leona Ungerer
June 4, 8:39 AM
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I dare you not to react to KFC's viscerally disgusting new billboards

I dare you not to react to KFC's viscerally disgusting new billboards | consumer psychology | Scoop.it
From www.creativebloq.com - June 2, 8:30 AM

"Uncommon goes macro for new billboards – but you'll wish they hadn't...."

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Scooped by Leona Ungerer
May 31, 3:13 AM
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Craft breweries are betting big on the 2026 World Cup

Craft breweries are betting big on the 2026 World Cup | consumer psychology | Scoop.it
From vinepair.com - May 28, 11:07 AM

"If you’re into soccer, you might consider watching the world’s greatest teams play live in a nearby stadium sometime in the next month and a half..."

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