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Scooped by
Leona Ungerer
onto consumer psychology September 22, 2012 5:46 AM
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Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.
Leona: An interesting article about the consumer decision journey (innovative term), which identifies four critical battlegrounds where marketers can win or lose in emerging markets. One has to register to be able to continue reading, but it makes for interesting reading.
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