Buzz e-sante

Healthcare is an industry, a truly lucrative industry. It makes profit and thousands of people are currently working in healthcare arena. As an industry, it relies very much on marketing. The purposes of this marketing campaign are many. It is extensively carried out to promote new drugs; to advertise services provided by physicians, clinics and hospitals; and to educate the public about the importance of healthcare service and the role played by healthcare professionals. In a nutshell, this marketing endeavor aims at maintaining and improving relationship between hospitals and physicians and between healthcare service providers and their patients. The main characteristics of this marketing endeavor are still the same with those of conventional marketing endeavor; however, the involvement of healthcare ethics in such endeavor makes it more sophisticated than conventional one.

Social Media as a Primary Tool for Medical Marketing

A marketing campaign has to use all available marketing tools effectively and efficiently. These tools can be everything that allows marketers to be connected with prospects. Social network websites, such as Facebook and Twitter, are currently considered the most strategic tools to promote healthcare products and services. It is important to understand that what is referred to as social media websites consists not only of social network websites, but also other websites that allow users to perform social activities and collaborative works. This includes media sharing websites (such as YouTube, Instagram and Flicker), virtual social worlds (such as Second Life), virtual game worlds (such as World of Warcraft), and collaborative projects (such as Wikipedia). All of those websites are potential tools that effectively facilitate healthcare marketing endeavor. There are some reasons why those websites are considered very helpful in facilitating the campaign.

There are two sources from which those people get such information and insights. The first is patients who have enjoyed the benefits of particular healthcare products or services. Those patients are often enthusiastic enough to share their insights using statuses and tweets. The second is hospitals and physicians who make a special page on Facebook, for instance. They already write everything technical on their own website. When they use a Facebook page, they will try to translate such technical information into less technical one to improve understandability, readability, and appeal.

Healthcare apps, such as diet and weight-loss apps, cardiograph apps, and exercises apps, can be installed on smartphones and are very easy to use. Most of the time, those apps are connected with social media apps installed on those smartphones. Any updates made by those apps will mostly be posted on social media, allowing their owners to share information about their health with other patients and physicians, which are also smartphone owners. Hospitals and physicians can also post their advertisements on those apps.

This Infographics Archive’s statistics show that physicians and other medical workers who share their knowledge using social media are more likely to be trusted by their patients.

No matter what type of physician you may be, and what type of news you are delivering, you become the single most important person in the world to your patients because you are there at the start of their journey, you are at the helm of their surviva...

Bain de jouvence à la Cité universitaire avec des entrepreneurs qui y croient, des médecins geeks, des patients experts...On s’ébroue dans le concret du virtuel

L’ARS Centre, le GCS TéléSanté Centre et Carestream vous invitent à participer à une présentation du projet MIRC. 

Depuis le mois d’Avril, le projet MIRC est effectivement entré dans sa phase opérationnelle et permet aux différents établissements et structures de la région de bénéficier d’un outil performant en imagerie à travers 3 services principaux : échange, partage et diffusion, archivage, PACS. Cet outil répond  aux critères suivants :

Une architecture ouverte et moderne de type Cloud ;Une tarification particulièrement attractive bénéficiant, sur la partie échange et partage, d’un financement régional presqu’intégral ;Une mise en œuvre simple et rapide, facilité  par un accord cadre clair et précis ;Un strict respect des référentiels techniques, juridiques et d’interopérabilité (ASIP) ;Une totale cohérence avec l’organisation sanitaire régionale.

L’objectif de cette présentation est de vous exposer les caractéristiques de cette offre et d’échanger avec vous afin que vous soyez à même d’analyser sa pertinence par rapport à vos projets actuels ou futurs dans le domaine de l’archivage et du PACS d’une part et par rapport à l’approche régionale de l’échange et du partage d’autre part (accès aux antériorités, partage des examens sur des modalités partagées secteur public / secteur libéral, organisation des RCP etc.). Vous trouverez dans le document ci-joint l’agenda de cette réunion avec le nom des différents intervenants.

What the recent Samsung and Apple announcements about health technology tell us about the future of mobile health solutions

So far the internet of things hasn’t made much headway into patient care in the medical setting, but consumers are buying wellness devices for a variety of reasons. Will the medical world embrace that data?

The intersection of healthcare and connected devices was thrown into high relief these last few weeks as both Apple and Samsung unveiled ecosystems to take consumer health data and turn it into actionable intelligence.

But this week’s guests at the Weekly podacst at GigaOm are confident that as advanced as consumer-grade consumer grade health devices get, they won’t become something doctors are hot on for years to come — if ever.

In this week’s podcast Stacey Higginbotham discusses medical connected devices and where it may meet the consumer with Rick Valencia from Qualcomm Life. Will doctor’s prescribe our apps or devices?