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Rescooped by
Martin (Marty) Smith
from Innovations in e-Learning
February 10, 2012 10:43 PM
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Our blogger says it's time for a national debate on the purpose of education and wants teachers to join in... "What's the purpose of education? Is it inculcation? Is it to pass on important values and ideas? Or is it more developmental? Is what we're looking for in education the "drawing out" of innate abilities and interests? Is the important thing to find what is unique about every individual and focus upon that? Or is a broad education more important? Is there one purpose of education?"
Via k3hamilton
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Rescooped by
Martin (Marty) Smith
from Curation Revolution
February 10, 2012 10:27 PM
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Writing great ecommerce copy isn't as hard as you think, but there are secrets, tricks and proven techniques for better search engine optimization and conversion. ...
My riff from Atlantic BT blog. Marty
To say Pinterest is growing quickly is an understatement. Brands have opportunity to capitalize on new sites that celebrate online content in a personal way and Pinterest leads content curation boom Here are a few highlights: **According to a report from Shareaholic, Pinterest now drives more referral traffic than YouTube, Google+ and LinkedIn combined. **It recently became the fastest website to attract more than 10 million unique monthly visitors. **Time magazine named it one of the 50 best websites of 2011 and Techcrunch named it the best new startup of 2011. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond Read full article here: [http://www.theglobeandmail.com/authors/mia-pearson/]
Via janlgordon
To explain our approach, let’s use an example applicable to anyone with a website: traffic sources. We care about traffic sources because if we can better understand who’s sending us new users, we can better serve those users. Most tools like Google Analytics offer lots of data about traffic sources. For each source we can consider a range of metrics, from the number of visitors, to how long they spend on the site, how many of them sign up, and more. To get to the trends we care about, though, we need to take a step back. First, we should focus our attention on the single most important metric; then, to find the trends, we can take that metric and break it apart — that is, we can look at its components. While the overall metric can help us understand which items are most important, its components will tell us why they are important. For many online businesses like us, that key metric for web traffic is straightforward enough: revenue. Of course all of the other metrics around engagement are important too, but ultimately we hope traffic will drive people to sign up and purchase a plan.
Via paulo oliveira
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Rescooped by
Martin (Marty) Smith
from Connectivism
February 10, 2012 12:43 AM
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Rescooped by
Martin (Marty) Smith
from Social Engagement
February 10, 2012 12:25 AM
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Social media analytics and tracking can be very time-consuming and expensive. Here are five ready-made spreadsheets you can copy for free.
Via Ken Horst
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Rescooped by
Martin (Marty) Smith
from Curation Revolution
February 9, 2012 9:13 PM
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Bursts, Links and understanding how WE must change to be GREAT Internet marketers is a FURTHER journey only a few will take....
Wrote this on Satuerday when I was supposed to be doing something else. Was fun and have received lots of positive feedback. Marty
Blog post at Houston Search Engine Marketing and Optimization Services : Did you know there is more to the Referral Traffic Sources in your Google Analytics than just the referral domains themselves?
Via paulo oliveira
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Rescooped by
Martin (Marty) Smith
from Business Improvement
February 9, 2012 3:34 AM
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When change in the way your business operates becomes inevitable, it is imperative that you create in your employees, the desire for participating in the process of effecting the required change.
We all know that resistence to proposed change, is one of the biggest stumbling blocks faced by managers, in introducing any significant change in a business. Creating desire for the change in your employees is a key step in ensuring that the necessary change is successfully introduced.
This excellent article, outlines 5 actionable outcomes needed to efffectively introduce any change, and suggests 5 strategies for creating the desire in your employees for the change process to be successful.
Via Daniel Watson
There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment.
Via k3hamilton
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Rescooped by
Martin (Marty) Smith
from Enterprise Social Media
February 8, 2012 12:18 AM
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"A new study from Carnegie Mellon’s School of Computer Science called “Who Gives a Tweet: Evaluating Microblogging Content Value”" There is some good research and advice in this article. Via @MeganHillWriter
Via Mike Ellsworth
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Scooped by
Martin (Marty) Smith
February 8, 2012 12:01 AM
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Two-thirds of tweets are either "so-so" or not worth reading at all. So says a study from researchers at Carnegie Mellon University, MIT and Georgia Tech.
There is a delightful irony that I fo...
This your source for the daily news about how people are applying Gamification to Direct Sales from around the social web. Kyle Newton@GamplifyGamplify.net (The #Gamification Of #DirectSales is out!
Via Anise Smith
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Scooped by
Martin (Marty) Smith
February 10, 2012 10:30 PM
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Finally a cool tool to help empower users, Entrinsik's Informer, and special awards for all those hours digging for data truth. ...
Wish I had a little trophy for all those hours bent over VisiCalc, then Lotus and then Excel. Seems like anyone who wades in with nothing, comes out with the fish of better decisions and understand should receive an Operational Award from Entrinsik :). Marty
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Rescooped by
Martin (Marty) Smith
from Pinterest
February 10, 2012 9:49 PM
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The best way to think of Pinterest, if you’re not familiar with it, is as your personal or business bulletin board – it’s where you pin pictures of things...
Via Kelly Lieberman
Facebook's users have access to the service through mobile sites, feature phone products, and smartphone apps on Android, iOS, and Windows Mobile. In the S-1, it claims that the Facebook application is the “most frequently ...
Via Miguel Rodriguez
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Rescooped by
Martin (Marty) Smith
from Into the Driver's Seat
February 10, 2012 5:04 PM
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Pie charts work best when comparing the proportions of two categories. But the problem with pie slices is that it is difficult for users to compare the area of the slices. If you just need to communicate something very basic ("A is bigger than B"), it's probably okay. However, if you need users to understand details (or change over time), then a bar chart is a better graphic. People are much more accurate at reading length, rather than wedges. Labels are simpler to apply. (Although this is kind of an ugly example of pie vs. bar, it does make a good point about why bar graphs are better.) Take a look at this redesign of a pie chart to bar graph on Junk Charts for a good illustration of some of the issues.
Via Jim Lerman
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Rescooped by
Martin (Marty) Smith
from Into the Driver's Seat
February 10, 2012 12:30 AM
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Project Based Learning (PBL) is a great way to teach students content, 21st century skills, and engage them in something fun and educational. I spoke more about PBL in an earlier blog (http://www.techlearning.com/blogs_ektid17052.aspx) and we had some great reader comments (Tech&Learning, May 2009, page 14). Today I'd like to give some tips and ideas on how to get started with PBL in your classroom.
Via Jim Lerman
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Rescooped by
Martin (Marty) Smith
from Gamification in Schools
February 10, 2012 12:16 AM
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Part IV: Looking at Busy Work This is the fourth part of an ongoing series on the role of gamification in modern education by Andrew Proto.
Via Simon Pankhurst
I’m a reluctant Capitalist. I didn’t grow up with a lot of money (my dad was a country preacher, and my mom was a schoolteacher), and the transition from academia to building a start-up and then running my own consulting firm has been rocky at times. The one thing I still hear almost every week is “You need to charge more,” and I preach the same message to new SEOs even as I try to remember it. This post is a reminder to myself (and to you) of why what you charge matters, and why it’s not just about greed...
Via Nebojsa Stojanovic
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Rescooped by
Martin (Marty) Smith
from Digital-By-Design
February 9, 2012 3:45 AM
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By Neil Patel Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it.It seems that every week there is a new social site launched. To make matters worse, for every social site launched, there seems to be two or more services created to measure, track and monitor that service. What’s a marketing professional to do? To help you cut through the clutter I thought I’d share with you 17 must-use social media tools that have helped my clients and their businesses. You’ll also get my reasons for why you should be using these tools, too. Download Social Media Tools Guide: http://bit.ly/wJAQIK
Via maxOz
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Rescooped by
Martin (Marty) Smith
from "Social Media"
February 9, 2012 3:29 AM
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Content marketing is an industry that is booming, though most companies outsource these services or don't take advantage of sharing content.
Via Khaled El Ahmad, Jose H. Flores
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Rescooped by
Martin (Marty) Smith
from SM
February 8, 2012 12:23 AM
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Here's a great low-down on the essnetial soacila media tools for your small business via Tone Agency
Via Khaled El Ahmad
I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the.
Via Sam Wee
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Rescooped by
Martin (Marty) Smith
from AniseSmith QR codes
February 7, 2012 9:55 PM
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Guias y presentaciones de QR Codes 2012 beyond the hype? A look at statistics.. Encuentra guias relacionadas con QR Codes 2012 beyond the hype? A look at statistics. (QR Codes 2012 beyond the hype? A look at statistics..
Via Anise Smith
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![Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] | BI Revolution | Scoop.it](https://img.scoop.it/WlKorNVsHBrxpbGjZRTyjzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
