Internet Billboards
Perhaps sometime in the Spring, just got back from London, on my way to Los Angeles in a few weeks, squeezing launch prep in between. Yes, it would be nice we would indeed have lots to talk about:-)
“Covering the ongoing evolution of content curation & beyond; the impact & innovation http://xeeme.com/JanGordon”
Curated by
janlgordon
![Are We Ready For Social Commerce? What's Really Going On? [Infographic] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/jvXhEenB4VSvirWONEJ2ojl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This piece is written by Joe Fernandez for his blog socialmouths Infographic from ArgyleSocial In this article, the author asks the question: Is social commerce the next big thing on the Internet but, is the consumer ready to make purchases from social networks? What caught my attention: **According to Gartner Research, by 2015 companies will generate 50% of web sales via their social presence and mobile applications The author asks this quesstion and has some very interesting statistics to tell us about what's really happening. **If you are here is because you are at least above the typical social network user, I know I am. You’ve probably purchase products online before. **Have you purchase anything through Facebook? I have not. So let’s take a look at this new infographic from ArgyleSocial, which perhaps brings a more realistic view of the state of social commerce. The main points here are: **Audience size doesn’t always translate into more revenue. Smaller brands tend to have bigger audiences and I think this is due to better communication strategies **Only 17% of the brands included in the study feature products and 4% have integrate Facebook checkout features ****Brands are not asking for a sale. 49% never include calls to action in messages **on Twitter. 44% on Facebook Only 29% include special offers/deals on posts **(Even though we know most people “Like” brands to get access to them) - **65% of the brands only share their own content **91% do not use premium social media management tools and rely mostly on free solutions **We, as entrepreneurs, have the advantage to become aware and adjust a strategy much faster than a big corporation. **Are you already selling your products on Facebook? **Are you planning to do so? **Or from the consumer side, are you making purchases on social platforms like Facebook? Curated by Jan Gordon covering, "Content Curation, Social Business and Beyond] Read full article here: [http://bit.ly/ya5tFD] 
Madea, a branding and technology agency from Blacksburg, VA, produced this Pinteresting infographic on important Pinterest demographics. (say it five times, fast). You’ll notice that the majority (68.2%) of users are women. Anyone with a Pinterest account will imediately notice the amount of women’s fashion articles being pinned. Pinterest could be the fastest growing social media site out there, with a 2,702.2% increase in traffic since last year. The average time users spend on the site is much more than Facebook or Twitter. It even rivals YouTube for time spent. Pretty impressive considering the time commitment it takes to watch a video vs. browsing pictures. The most interesting thing is the marketing implications this information presents. 28.1% of users have an annual household income exceeding $100,000. 50% of them have children. Retailers are seeing a huge increase in referral traffic from the site, with a 289% increase from July – Dec. last year, and the amount of traffic is over twice that of LinkedIn, Google+, and YouTube combined. You might want to visit my topic "Pinterest Watch" there's a collection of great articles on everything you need to know about this great social network. Covering by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/w5LpHc] 
This piece was written by Eric Brown for social media explorer. I selected this article because it reaffirms what many of us already know but it's still good to see this in writing: Content curation and Media Curation (a mix of machine aggregation and Human Curation) are starting to pick up steam. Here are some highlights: Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter. **“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.” The author says and I agree with him: **"The value will be in the expertise of the curator, people will not read junk, and the best of the best curators will create digital domination with vibrant communities". There is also a great quote from Fred Wilson's AVB blog in which he details what he would do if he were starting the Village Voice now: **I would not print anything. I would not hire a ton of writers. I would build a website and a mobile app (or two or three). I would hire a Publisher and a few salespeople. **I would hire an editor and a few journalists. And then I’d go out and find every blog, twitter, facebook, flickr, youtube, and other social media feed out there that is related to downtown NYC **and I would pull it all into an aggregation system where my editor and journalists could cull through the posts coming in, curate them, and then publish them Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article: [http://bit.ly/kmZvJg]
Anise Smith is a Semi Finalist in the Content Curation Contest
Let's all rally around our fellow curator, Anise Smith, she's already winning so let's make it a landslide! Well deserved, Anise! Feel free to browse Anise's great collection of curated articles http://www.scoop.it/u/anise-smith VOTE for Anise here: [http://bit.ly/y0UP5u] ![The Rapid Rise of Pinterest's Blockbuster User Engagement [CHART] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/zfJ4wKHe-bkqVAcXu-O7Njl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This piece (user chart included) was written and posted by Matt Silverman, contributing editor for Mashable, . My commentary (I'm personally experiencing amazing results after being on Pinterest for about 4 months). ****Even with all the hooplah surrounding Pinterest, it's important to remember, that Pinterest is only a side dish in your business, paying attention to your main course and how Pinterest supports that is what is key. See article here: http://bit.ly/yXET4P by John Jantsch. Having said that........... This user engagement chart is astounding, as you see the rise in Pinterest users in a very short time. **In my opinion, Pinterest gives you the opportunity to showcase your work without a lot of text anything that gives us a breather in that way is a blessing. **Images speak a thousand words if you know how to use them properly. **Showing other sides of you that are consistent with your brand message gives people a chance to see you beyond the text you post on other sites. **Pinboards like favorite books, homes and spaces, etc. give people points of entry, a connection with you because they identify and like the same things, a great way to start a conversation, have them look to see what you do and who you are. **Everything we do online tells a story about us, it's our digital identity, Pinterest is a place where you can tell your story in a whole different way. **Pinterest is also a place where you can relax, fantasize about the wardrope you'd love to have, or the amazing car or cars you want to have. Let's face it, we're all plugged in 24/7, this is a place where you can lighten up and/or market your business all on the same site. **Pinterest is not only gaining a ton of users, but those users are spending an average of 89 minutes on the site ** Facebook is still leading by 405 minutes along with Tumblr also 89 minutes but it's obvious Pinterest is moving up quickly. **It's important to know how to use Pinterest to showcase what you do in a subtle but engaging way Feel free to visit my topic "Pinterest Watch" a collection of articles from branding, case studies, metrics all in one place. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read article here: [http://on.mash.to/xNZoVj] ![The Power of the Social Consumer and What Your Need to Know [INFOGRAPHIC] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/nk3ekNDhiOM2LyLyIUxchDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Whether you're selling a product or service, consumers have the platforms to express themselves and take on giant companies if they are dissatisfied. Businesses can't afford to turn away from social business. **Advertising won't cut it anymore unless your brand demonstrates consistently through actions that it is there to serve consumers through its products and services and by engaging in conversation. Businesses must communicate with their customers where they are: on Twitter, Facebook, Google+ and the like. **If there's a complaint, it should be handled immediately. It's possible to turn a negative into a positive by letting people know that you are there to serve them. ****It's not what you say about your business, it's what your customers are saying about you that counts **The power of word of mouth is astounding as you can see demonstrated on this infographic and this is just the tip of the iceberg. Commentary by Jan Gordon, covering "Content Curation, Social Business and Beyond" See Infographic here: [mashable.com/2012/02/29/social-consumer-infographic/] 
By Pivot Conference - http://bit.ly/wkNX8s @pivotcon
Does a brand’s social presence impact your purchase? An Infographic published by Mr. Youth - http://bit.ly/zgjXLd , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.
They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale. Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase. On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.
With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. Download here: http://bit.ly/AcwkmT Via maxOz 
I selected this post from Maria Popova, who never fails to produce the best content and information on her blog brainpickings It's always thought provoking and challenging and today is no exception. My commentary: **The future is upon us and excelerating at a rapid pace, knowledge is power...... **These books suggested are timely and relevant and can be helpful to all of us who curate, create, consume and share content and information on the web. **These books examine the networked society, the sharing of information and interpretation and its impact on our thinking, our minds and our future. **How will the sharing economy impact collaboration and innovation **How will you participate in all of this? "From retrofuturist media prophecies to the cognitive consequences of mobile-everything". Here's an intro which will tell you what you can expect from this article. We’re deeply fascinated by the evolution of media and the sociocognitive adaptations that go along with it, **but perhaps even more so by the intellectual debates surrounding this ever-swelling topic of increasing urgency and controversy. The past year has been particularly prolific in varied takes on our shared digital future, contextualizing **our current concerns in fascinating media history and exploring the potential consequences of our modern media diets. Collected here are 7 of our favorite books investigating the subject from dramatically different yet equally important angles. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond Feel free to browse my topic "Content Marketing, Social Media and Beyond" Read full article here: [http://bit.ly/wGEEHB] ![Pinterest: Everything You Need to Know About the Hottest Niche Site [INFOGRAPHIC] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/T3F5h0x5Kiz_t_s-Y04bTDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I rescooped this from my topic Pinterest Watch, because I feel this infographic really gives you some insight into what's really happening on Pinterest and it's definitely something I want to bring to your attention. If it makes sense, this site is a great mix in your marketing efforts. Niche sites, especially ones that are visual with less text are becoming more popular everyday and Pinterest is definitely leading the way. Take a quick look at what's happening....... Intro: "How fast is Pinterest growing? How many people work there? This infographic lays it out. **Pinterest has emerged as the runaway social media hit of early 2012. You probably knew that already. But did you know the company just has 12 people? Or that 97% of Pinterest’s Facebook fans are women? **Lemon.ly, a visual marketing firm, took a deep dive into the data to catalog Pinterest’s stunning rise and produced the infographic below. **What’s clear is that with 10 million users, Pinterest has already made its mark in terms of web design influence, if nothing else. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" 
This is a post after my own heart, brought to my attention by gdecugis, thanks Guillaume, you know I love Scoopit, glad to spread the word about this winning duo, Pinterest and Scoopit. Feel free to visit my other topic, Pinterest Watch to learn more about this social network Here's my commentary based on my experience of using Scoopit and Pinterest To me, Pinterest and Scoopit go hand and hand. They are both visual and it's important to consider if you're on Scoopit already or thinking about it, expressing yourself on both platforms, (if it makes sense for your business) because it can be very powerful. Here are some of the reasons it can help your business: Scoopit is a platform that showcases your expertise, share your hobbies and other interests through content in a beautiful format. It is part of your online personna and it's a vibrant community I have met some wonderful people here. Pinterest is also a community with some of the same people from Scoopit and many others, (new people are joining everyday). Linking your posts from Scoopit to your pins on Pinterest not only drives traffic to your scoopit site and visa versa but those people can see another side of you that you can't express there. Pinterest is like a delicious menu of visuals that captivate and attract people to you. I have put all my business boards at the top and my interest boards underneath them. Pinterest gives people the ability to see who you are beyond your posts. If you're a brand, this is where you can create an online story of text and visuals that gives consumers points of entry through common interests. It's a brilliant way to do business. I could go on and on but I'll let you see for yourself how I've combined Scoopit and Pinterest together which continues to produce unbelievable results, increase in traffic and brand new relationships from both sites. Commentary by Jan Gordon covering "Content Curation, Social Business and Beyond" See my pinterest site here: [http://pinterest.com/jangordon/] - Click on the images and they lead you right back to my Scoopit topics. Read post here: [http://blog.scoop.it/en/2012/02/24/you-can-now-share-your-scoops-on-pinterest/] 
Thanks to Kelly Hungerford, community manager of Paper.li for bringing this to my attention. This piece was written by Evren Kiefer for Paper.li I found this article useful because we're all experimenting with ways to find the gems through all the content coming at us. Aside from knowing why you're using content and who your audience is...... This is what particularly caught my attention: We all need to establish our own criteria and keep refining it. ****Develop a talent to quickly evaluate content. Revisit the basics for evaluating web content. **Determine whether or not it aligns with your goals and your audience’s. **Advice. Shoulds and shouldn’ts can be just as toxic as tips and tricks. **Everybody bathes in “expert” advice all day. **We should (!) all raise our standards or stop paying attention to advice altogether. **Each situation is unique and advisers try to shove a standardized solution in them. **Pieces of content which ask questions and encourage your audience to see their situations more clearly will bring more value in the long run. Jan's input: I highly recommend The Information Diet - It's a great book that compares information consumption with our food consumption habits, (very interesting parallels) and has some valuable strategies to help stay on track. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/wVDcpJ] 
This piece was written by Lauren Johnson for Mobile Marketer I have rescooped this from my other topic, Mobile Marketing Strategy and Beyond because I think there are some suggestions that B2B content marketers might want to think about. One of the most obvious is, if brands are using Pinterest, they need to have two main focuses - mobile and search. Is your site optimized for mobile? Is there a way you can repurpose your content to keep your audience engaged, wherever they are and keep them coming back for more? Intro: Pinterest is quickly becoming a social media star for brands and retailers to showcase and share their products with a reported tenfold increase in traffic over the past six months. Here are some highlights that caught my attention: **Given the site's value on sharing content one-on-one relationships is an example of how a retailer can tie an in-store experience to Pinterest **"Brands need to set an example for users to engage with them while they are experiencing the brand" Kerri Smith iProspect **Once a user pins something, they can tap on it to view more infomation about it via the web, making a mobile-optimized web site crucial to keep mobile Pinterest users engaged with content. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/ys0jFw] ![The Mobile Social Audience is Evolving - Here's What's Happening [Infographic] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/SG32BekP3ZgrNZaIqs4mOTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This gorgeous infographic tells us how the mobile audience is evolving and what mobile users are doing on their smartphones. Here are some highlights: **Mobile Marketing: 86% of mobile users are watching TV while using a mobile phone **200+ million (1/3 of all users) access Facebook from a mobile device **91% of all mobile internet use is “social” related. |
Robin Good: John McCarus, SVP for Brand Content at Digitas, ignites an interesting panel about content creation vs content curation.
This is the second in a series of three videos highlighting a 2012 conversation on the future of media on the social web organized by Ben Elowitz, CEO of Wetpaint.
From mere republishing and copying of someone else materials without attribution or credit (certainly not something to be categorized under "curation") to the new cadre of emerging journalists, who not only write, but also monitor, research, pre-digest and cull the most interesting content - not written by them - for their own audiences.
Key takeaways:
-> Curators help to expand a publisher’s reach, but the publisher risks losing credit (and traffic).
-> Curators who link back and republish only enough to pique interest will keep publishers happy.
“It’s like the forest episode of Planet Earth: the animal eats the nectar and sort of destroys the plant but spreads the pollen all over.” Jason Hirschhorn, Media ReDEFined
Interesting. 7/10
Original video: http://vimeo.com/37553245
Full article: http://digitalquarters.net/2012/02/video-rebooting-media-think-tank-content-creation-vs-curation/ Via Robin Good ![What Happens Every 60 Seconds In Social Media? [INFOGRAPHIC] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/XLR-Ar6ho-DYXGp1mNvJfzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Twitter, Facebook, Pinterest – What Happens Every 60 Seconds In Social Media? Some very interesting information: **Did you know that every 60 seconds Twitter sees (on average) 175,000 new tweets? **Over that same time period, Pinterest receives 1,090 visitors **LinkedIn absorbs 7,610 searches **Flickr users upload 3,125 photos? **If you think those numbers are impressive, how about this: each and every minute of the day, 700,000 messages are sent on Facebook ** two million videos are watched on YouTube. What caught my attention - sometimes the comments are just as interesting if not more than the actual content itself:
****Sarah Upton says: February 28, 2012 at 11:23 pm - This is a comment from one of their readers: Misleading and inaccurate. You cite an article on Foursquare from AUGUST, then round DOWN. They get over five million check ins per day: http://mashable.com/2012/02/28/foursquare-hq-tour/ — so double what you’ve presented here. Jumpstart was very apologetic and said they're trying to be as accurate as possible. Point being, these infographics are great to look at and give us an approximation of what's actually happening, trying to keep the facts straight, not an easy task for sure:-) This data is courtesy of a new infographic from marketing consultancy firm Social Jumpstart, which takes a closer look and tries to be as accurate as possible at what happens in social media every 60 seconds. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Via Jonha Revesencio, Dennis T OConnor 
This article was written by Josh Sternberg for digiday. I selected this piece because it definitely addressed this question and provided some very good insights and strategies that brands need to know. Excerpt: It's very difficult for brands to amass sizeable audiences on their own nowadays says Neil Chase, SVP of editing and publishing at Federated Media. **If a brand is an expert in a certain topic, their reputation might make them a credible source of information,” Here are some of the takeaways: **The best way to do it is to identify a high-interest topic that you want to be perceived as an expert in,” he said. **“Curate that topic and provide some context around it. If you’re curating a lot of content in a topic area, over time that leads to expertise and credibility.” **brands have to know each of their customers and have the credibility in their field to get consumers to trust the content they spread **“Brands have a content story to tell,” said Colleen DeCourcy, CEO of Socialistic, a social media agency. ****“Some brands have data and research they have gathered in the creation of their products that can be contextualized and turned into content — which can give them both real authority on the topic and some real ROI for their effort.” **Brands need to be careful in not only what, but how much they curate. **Brands need to make sure they’re not just regurgitating content, but instead offering readers/followers valuable information **Steve Rubel, Edelman’s evp of global strategy and insights, suggests brands start by having an editorial point of view and deciding where the content will live — the brand’s site or aggregation sites like Tumblr or Pinterest. **The plus side is that once you do figure out how you want to curate and it becomes part of your broader communications strategy — it’s pretty easy to establish a voice. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/xn8Ahn] 
This piece was written by Jean-Paul De Clerck for Selligent. I selected it because it reconfirms what we already know as consumers of content and as content marketers trying to reach their audiences. Magnify's "Digital Lifestyle" research shows that it's becoming more difficult for so-called professional web users to: **cope with the stream of communication and **to distinguish essential information from less important information. A massive tidal wave in figures **64% of the participants said that the information they receive had increased over 50% in comparison to the previous year **Nearly 73% of the respondents described the information overload with superlative terms souch as a "roaring river" or a massive tital wave It is simply becoming more difficult for people to filter information. And it's very important to realize that this is not caused by technology only, and that it will not be solved by technology. **In their interactions with consumers and customers, companies have a responsibility to make it as easy and valuable as possible for people. Here are some takeaways: **Simplify your cross-channel messaging: improve and personalize your communication **Marketers must ensure that their messages are targeted and synchronized. **They should avoid overlapping communication and marketing fatigue. Read white paper **They should also let people choose their own communication channels more. **Provide alternatives, because people will increasingly search for them in their quest for coping with information. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/x46IR4] Curatti was founded to address this issue and much more. Please visit us at our fan page. 
This was written by Dave Chaffey on Smart Insights. There are some good suggestions along with an infographic with findings from a six-month study that is ongoing from The Social Media Benchmark Marketing. This is a major, ongoing initiative from The Chartered Institute of Marketing which is supported by Ipsos ASI and Bloomberg. You can see from the names behind this research is not just, a poll, instead it’s a major research program. This research project is exploring how marketers are adapting to, investing in and getting value from social media. There are some very big names attached to it, such as Bloomberg and others and it's a very serious look at social media and its impact on marketers as it continues to evolve. The findings are interesting and tell us that although there are still challenges, resistance to change, doubts about making the overall investment in time, resources, things are changing. The author takes a look at: **What tactics are being used **How social media is being managed **What returns are being achieved My commentary: **Increase in social media usage from 2011-2012 - A good percentage say they're experimenting and haven't found it that effective yet, but it's still early **Businesses have to know that social media, like anything else **process, lack of understanding of what is required - they need to be educated and think differently about how to build a loyal customer base **Once there's an understanding, changing your infrastructure with the skill sets required to execute effectively is key In spite of it all, companies are starting to see the features and benefits of using social media in their marketing strategy, we're still early in the game but things are evolving at a rapid pace. Commentary by Jan Gordon covering "Content Curation, Social Business and Beyond" See full article and infographic here: [http://bit.ly/wKSqzE" 
It's clear that Pinterest is really hot, but a new study shows just how powerful the virtual pinboard company has become. Pinterest is now driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn — combined. That’s according to Shareaholic’s January 2012 referral traffic report - http://bit.ly/zbrKGL , which is based on aggregated data from more than 200,000 publishers that reach more than 260 million unique monthly visitors each month. It’s exciting to see a relative newcomer growing so quickly in the web space. While the web’s more established companies are quite powerful these days, the fact that a startup like Pinterest has successfully established its own foothold shows that the competitive landscape is still alive and mainstream users are open to trying things from new players. Feel free to browse "Pinterest Watch" A collection of all the latest news, case studies, and research on Pinterest. Selected by maxOz and Jan Gordon Read full article here: [http://bit.ly/zN5Q9D] 
This post was written by Charissa Grandin on Lingospot Blog I selected this because I thought the suggestions were very helpful whether you're creating it or curating content. ****For some reason the link at the top that leads to the article is broken at the time of writing, to read the full article, scroll to the bottom, that link works fine. Having the right online content for your business can help you retain customers and attract new ones. Excerpt: **What can you do to keep your existing customers coming back and invite additional customers to your business? **Below are some tasks you can get started on today to improve customer retention through content. **Needs and concerns - What are your customer's needs? **What are they worried about? **What do they most need? ****Create content that alleviates their most urgent concerns and offer solutions **Keywords **Make a list of keywords and phrases they may be searching for that will lead them to you **create content around those topics **Frequently asked questions **Make a list of all the questions people ask and create content around them using the word solutions in your title **Create lots of content **Put out as much content on your site, twitter, Facebook, etc. **The more content you have online centered around your key subject, the more likely you are to rank highly in search **Be Active **Engage with your audience, be active in online communities **Include links to your content that address concerns you come across in your online interactions **Promote your content **Tweet it, tell everyone about it, if your content is useful, people will share it with their networks as well. Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond" "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/ylR5p1] 
I selected this article by Matthew Knell for Socialfresh because it relates to the other pieces I've posted regarding information overload and being able to filter out what's important through all the distraction. Let's face it, we have too many choices, whether it's content, social networks, and the like. It's like going to a particular restaurant that has a certain cuisine, you have a menu, you select what appeals to you. With niche sites it puts you in charge not the other way around, you're curating your experience. Here are some things that caught my attention: **one constant through the many evolutions of Internet platforms is the fickleness of human beings. **Especially when asked to make quick decisions. **Successful products have been driven by the combination of: **The “right” feature set **Clarity in purpose **most importantly, the vibrant nature of communities and how accessible they are to the user. **They’re running into too many choices of types and places to share their content. **Increasingly, they’re also running into one parameter that’s impossible to change – the number of hours in the day. **It's no wonder Pinterest leads the way in niche sites......You can pick and choose what you want to look at, it's better than bookmarking and it's visual for starters. The author talks about Facebook and Shopping Malls, trying to be too many things to too many people. How this relates to curation and information overload: In a quantity vs quality comparison, on a per piece of content basis, quantity almost never wins no matter what you're comparing it to. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Feel free to browse my other topic: "Content Marketing, Social Media & Beyond" Read full article here: [http://bit.ly/x1sjgU] ![Here's A Content Marketing Plan That Delivers Results! [Infographic included] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/GhGTaRk1SIqaxkqqW14_CDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I selected this piece was written by Chris Sietsema for convinceandconvert blog because the post plus the infographic lays out a very clear and concise plan to create your content marketing strategy. **Whether you're creating or curating content, this is something I think is very useful. This is why I rescooped this from my content marketing, social media and beyond topic. Here are a few highlights from the article: He compares selecting and producing content to what he calls "bricks" and "feathers". Bricks are referred to as research reports **are larger content productions such as research reports, events, white papers . video series, mobile apps, etc **have the potential to make a larger splash when executed and promoted correctly. Feathers are comprised of simple text and photo content published via popular social media tools like Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. **Less intensive than bricks from a production budget standpoint, feathers are created consistently to maintain an ongoing stream of communication between a brand and its audience. The infographic shows you how to discern what content to use and illustrates the how, what, why and when to use it. Curated by Jan Gordon covering, "Content Marketing, Social Media and Beyond" Read article and see infographic here: [http://bit.ly/A6NhFb] 
Posted by Michael Sebastian for PR Daily. This is what’s happening on Twitter in 2012 so far, the history and the evolution of Twitter. What caught my attention: **465 million accounts and growing on Twitter **175 million tweets a day **How do you decide who to follow? *Online search *suggested by friends - **Build your community, along with great content
*suggested by Twitter
*promotion ![22 Ways to Create Compelling Content When You're Stuck [Infographic] | | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/zdYgCqHDeKCIlE0YzW1GGzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
This is the first infographic from Copyblogger based on an earlier piece he did entitled 21 Ways to Create Content When You Don't Have a Clue. It's an excellent presentation, consistent with all of his wonderful content many of us have been reading for a long time and he even gives us one more . Here are some highlights from the original article: "If you're coming up flat and you can't think of what to do try some of these ideas": **Curate content. Find your ten favorite websites, and then find your favorite post on each of them. **Publish a post listing these top ten posts, and explain why you like them. You don’t even have to think about being creative, and everyone you feature there will appreciate it. **This is what we do with our Best of the Web feature, and there are lots of other examples. **Ask friends for ideas. If you’re tapped for ideas, then reach out to your friends and colleagues, and ask them what they’d like you to write about. **You can do this with offline friends, or with like-minded online entrepreneurs. **If you’re not already part of a mastermind group, then reach out to a few bloggers that are about as big as you are, and suggest starting one. Selected and curated by Jan Gordon covering "Content Curation, Social Business & Beyond" See infographic here: [http://www.copyblogger.com/create-content-infographic/] See article here: [http://www.copyblogger.com/create-content-ideas/] 
This piece was written by one of my favorite people, Scott Forshay for iMedia Connection. Great information for anyone who is using content marketing to do business can benefit from the great insights and suggestions from a man who really knows his stuff. This is why I rescooped this article from my other topic, Mobile Marketing and Beyond. Scott Forshay says "You can no longer market at them, you have to learn to market to context and, in turn, remain (or become) relevant". Here's are the highlights of this article: The variables associated with a successful mobile marketing campaign are: **the immediacy, mapping, interaction, and collective aspects **Each variable must be planned for to deliver a relevant experience between brand and customer, and to strengthen this mutual connection **Today's digital-native consumer is empowered with more information and access to brands than ever before **They are also hyper-connected to an influential social graph where tribal knowledge is constantly being shared **The margin for error in any connection is slight, so considerations must be made for each changeable element to ensure the experience is on brand and on point Here is one thing of the points that caught my attention: Immediacy **The mobile medium is in the moment. Unlike other communications vehicles that are stationary and heavily presentation-oriented, the mobile medium is: **actionable **time sensitive **on the **always on **Given the limited time intervals of engagement opportunity, brands must ensure that communications are: **crisp **call to action is clear, consise and quick to participate in Curated by Jan Gordon covering "Mobile Marketing and Beyond" Read full article here: [http://bit.ly/xIATEz] |
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