Robin Good: If your company is looking into how to curate their own news stream while creating extra value for readers, this article can help you out in identifying the process and the key steps to take.
From the article intro: "Curating news that the media isn't covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.
...
There's plenty of evidence that business is adopting content curation, but the practice hasn't been around long enough for organizations to innovate more targeted, results-focused uses."
Here some of the key steps involved:
a) Identify Opportunity
b) Select Curators
c) Monitor Conversations
d) Select and Comment
e) Announce and Promote
Useful. 7/10 Via Robin Good 
I selected this article from conversationagent because this is one of my trusted sources, where I find great content, day after day. This piece has some great tips for creating compelling content and it gives you examples of people who are doing a good job with each suggestion. **These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that. Quote from this piece: "Connecting ideas and people -- how talk can change our lives". Here are a few things that caught my attention: **. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice. ** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over. ** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard. ** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing . ** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that. ** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble. ** Track and review future trends from behind the scenes. A good guide is Louis Gray. **Create a conversation around a social object. That's what Hugh MacLeod does. ** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider. Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond" Read full article here: [http://bit.ly/L3GvLU] 
Curata did a 2012 Content Curation Adoption Survey and what they found are some very impressive facts about curation and they say it will become even more mainstream in years to come. Here are some Facts from the Survey: **95% of marketers have curated content in the past 6 months **85% of curators say establishing thought leadership is their main objective **63% of marketeres use email newsletters to find third-party content to share **79% of marketers use social media to find third-party content to share **75% of marketers cite social media as channel of choice for sharing content **30% more marketers cite finding high quality content as their biggest challenge compared to 2011 Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" See whole article here: [http://bit.ly/JqqS77] 
I selected this piece (written by Ray Morin for Windmill Networking) because it's inspiring and right on the money (no pun intended). "How a Nobody Can Become A Somebody" "Social media's power now rests in the hands of those using it" Using the example of Occupy Wall Street movement, it's a fact that social media users have become players in social change". Here's what caught my attention: **In a business context, the social power of these new influencers also becomes economic. Aware of their potential impact, the simple user becomes a major player who is no longer satisfied with the role of spectator. **Companies can no longer appear in the hopes of selling their products and service ****In the era of social media, the users are seeking the best information and opportunities as well as demanding to be heard and to contribute to the enrichment of the proposed experience." **Curating the best content and adding context (your viewpoint, reviewing something, providing more information by adding links that are relevant to the topic}. Anything you can do to elevate the conversation is key to influence in social media. **Here's a good piece on the importance of adding value to an original article: "If Content is King, Context is Queen" - http://bit.ly/IWRGHb The author ends this article by asking - "Do you think content is a key to developing influence in social media?" **You need to know who your audience is **Have a story that they can relate to **People won't buy your content, they'll buy why and for what purpose you're posting it **Once you have this in place sharing only the best content on a consistent basis is definitely the key to establishing influence in social media Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/KgNqkz] 
This piece was written by Raymond Morin posted on Intelegia In Raymond's previous post, “Influence On Social Media: Finding, Creating and Sharing The Best Content”, he says that the main challenge for professionals and companies on social media will be to position themselves as an industry leaders. Excerpt: "These 10 steps are a part my daily routine. As I mentioned before, this is the approach that I user and the goals that I set myself. **Every professional must determine their own sources of content, according to his or her expectations and those of their audience. **Above all, he or she must make lists that will guide him or her throughout search for great content. Here are some highlights from this piece: In the article Raymond goes into detail and shares his process and how he uses these sources 10 Sources of Content To Enhance A Social Media Presence 1. Newsletter Subscriptions (email) media sources (i.e., Radio / TV / Print). 2. Traditional Media (Newspapers, radio and television) 3. News Feeds From Social Networks (Facebook, Twitter, Google Plus) 4. Publication Tools (Articles selected through lists of influencers) 5. File Sharing Platforms (Images / Graphics) 6. File Sharing Platforms (Videos / Podcasts) 7. Bookmarking Sites 8. Platforms For Content Aggregation 9. Newsgroups (Facebook, LinkedIn, Google +) 10. Blogs of Influencers Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://links.visibli.com/share/pLxK8D] 
This Infographic from Pagemodo, incorporates 2011 data on how small business owners feel about social media and how they measure what they perceive as success via these marketing channels.
Specifically, focusing on whether small businesses' are utilizing social media properly and know on how to measure ROI correctly. Download: http://bit.ly/IIcIbz Via maxOz 
This post was written by Jonathan Crowe for business2community. I selected this two part series because they have great information, tools and resources. I reposted this piece today because it has some great great information and resources in case you missed it, it's worth your time. The previous post laid out a case for content curation **But no matter how airtight that case may be, the fact is theory is one thing, practice another. As Sales Benchmark Index CEO Greg Alexander points out, even if companies decide to adopt content marketing strategies, that doesn’t mean they’ll be successful. It all comes down to the value of the content you’re offering your customers, and to that end my favorite tip Alexander offers to B2B companies is: “Give away your how-to knowledge.” Here are some takeaways: Use Beth Kanter's Curation Primer - Beth always gives away information, tools and resources along with very valuable insights Robin Good has a lot of interesting things to say regarding the importance of your visual delivery of content curation, and what’s in store for the future Define and conquer **Define who your audience is, organize it so it's easy to navigate on your site Have Your content come to you - Best Online free curation tools Before You Post, what are you bringing to the table? **The best content curators provide more than just links and copy-and-pasted they summarize. They add their own take. **They frame content in such a way that calls out its relevancy to their audience. **If they’re smart they cross-reference related content the reader can access, as well. Get Active **Once your curated content has gone live, then the real work begins — promoting it and engaging with your audience. **Reaching out to them via social media and providing them with a comments section (that you actively respond to) is a must. **After all, curating is all about connecting. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here" [http://bit.ly/HG4CWd] 
I selected this piece written by Steve Rosenbaum for BBC Internet Blog because it's inspiring for those of us who are already curating to watch the evolution of curation and see these words from a man who knows. "Digital Overload and information epidemic is sweeping the planet" **The information ecosystem is flooded with voices, sources, rumors, facts, data, digits, images and check-ins I love the way Steve describes the curators: "To seperate signal from noise, an emerging class of information superheros called Content Curators have emerged" He describes curators as - "Journalists who've climbed into a time machine and been transported to the future, where there are more sources, and more tools, and stunning and sometimes reckless speed" (He spoke at the 3rd BBC Online Briefing this past Friday, May 3rd and discussed curation and what it means for big media players like the BBC) **It may be that what the web needs most are focused, topic oriented editorial specialists. Individuals who can gather information on a related topic. **A new brand of journalist that can bring a distinct editorial voice to a curated content environment Digital Overload is both a problem and an opportunity. **One thing is for certain, the growth in digital content isn't going to slow down **How we manage it - and who we trust to curate the information we need is the next big question on the web Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bbc.in/ID9DNJ] 
This post was written by Melonie Gallegos for iMediaconnection In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond! Here's an excerpt: "Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content" When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit. Here are some highlights: There are a lot of websites offfering curation-type services To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories. **social bookmarking and news **sharing **Aggregation and syndication networks **There are 8 ways your brand can get in on the action Here are a few that caught my attention: Become a curator creator **Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up **appreciating other people's content and having two-way conversations Create an Interest-based content strategy **Focus on the interests of your audience, not your products and services! **Allign their real-life interests with your brand position Curated by Jan Gordon covering "Pinterest Watch" Read full article here: [http://bit.ly/IXNQQB] ![The Internet of Yesterday vs. Today [infographic] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/8ckIXH-gj6H5RVCQbvLUDTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
An infographic comparing the internet when it first arrived to that of 2011. The world of social interaction, fuelled by the plethora of social media tools, has opened up new opportunities to learn and share. Via nukem777 ![Personal Branding With Social Media [Infographic] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/izFYTgQ7hN96Basmi9jQoTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Personal Branding With Social Media Infographic via Chris Voss Why having the right social media tools matter: "Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together. It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build. Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond" See full infographic here: [http://bit.ly/JMXlS0] 
This piece is from contentcurationmarketing - written by Cory O'brien. Here are some highlights: Ad agencies are shifting to curation **By becoming the source of curated content, brands can shift some of their energy from push to pull marketing. Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand. **This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over. Looking beyond daily deals sites, we see networks like Pinterest tapping into this new trend, and growing substantially as a result. **Brands looking for an easy way to curate content and share it with their audience have quickly adopted the platform The Network Matters **networks are working to become curators of content, not just broadcasters of the highest bidder **As a result, the products they advertise get additional value out of just being picked to be featured in the adsi **In this post, you'll see examples of brands who are doing great things with curation Selected by Jan Gordon covering "Content Curation, Social Media and Beyond" Read full article here: [http://bit.ly/JZTf5K] |
This piece was written by Brian Solis about what he refers to as Generation C - the "always connected" generation. There are a lot of relevant insights and suggestions in this article. I've pulled out some points that caught my attention: Excerpt: What is the future of social media? Do you think it will pull ahead of classical media? **Social media has given birth to a different type of customer, the connected customer or otherwise what I refer to as Generation-C where “C” represents “connected.” Gen-C is not bound by age. They’re not defined by income or education. Here are some highlights: ** They live the digital lifestyle and traverse across all demographics. These consumers do not surf the web like other customers. They don’t learn nor make decisions like that of their traditional counterparts. **They live and breathe in social networks and rely on smartphones or tablets as their windows to the world. **when you compare the size of the market for traditional consumers vs. Generation C, only one of the two segments is growing while the other is shrinking over time. **If you had to invest in the future of your business to earn attention and ultimately relevance, the greatest ROI is tied to the connected customer Here are some takeaways: The goal is to have a process and a supporting system for recognizing opportunities and piloting them as they arise. **The trick is to understand the difference between emerging and disruptive technology **only focus on those that will deliver and not distract. How can social media activity increase the revenues and profitability of a company? **To activate social commerce requires that you define an experience around the transaction where the outcome is of course the sale **the journey is in its own way engaging and fulfilling. **You must define a click path from a social network to a destination that facilitates a transaction but is also in alignment with the expectations of a social consumer Curated by Jan Gordon covering "Change Through Ongoing Discussions" "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/I3lErJ] ![New Framework for Social Media Analytics with Actionable Business Insights [Infographic] | Content Curation, Social Business and Beyond | Scoop.it](http://img.scoop.it/AvU0aKJ5PU8vQ5ZkmDJCizl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I selected this infographic posted by Mike Lewis from Awareness because he has always been one of my trusted sources he is a person who knows what he's talking about. This appeared in socialmediatoday "New to Social Analytics? Here are some key metrics you need to get actionable insights for marketing sales and customer service effectiveness "In our latest white paper, Actionable Social Analytics: From Social Media Metrics to Business Insights we unveiled the Social Analytics Framework for Marketing and Sales Effectiveness" Social Analytics Defined: **An evolving business discipline that aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels. **Social analytics enable organizations to act on the derived intelligence for business results, improving brand awareness and reputation, marketing and sales effectiveness and customer satisfaction and advocacy. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" See infographic here: [http://bit.ly/JBeApG] 
“Being Professional and Personal” is the key to his highly influential identity. This means all you need to do is be yourself and connect with others personally not professionally.
After building an online identity, we always think of increasing our online influence. This Infographic by Reformation Designs, visualizes 5 basic tips on increasing your online influence: Via maxOz 
The world wide web is supposed to be just that: world wide. Sometimes it simply isn’t, however: This Guide, by author Jim Rion, is a must-have for anyone looking for access to the complete Internet.
This complete guide to the International web will show you: http://bit.ly/Joo3QB **Which governments around the world restrict Internet access
Download Guide [PDF] Here: http://bit.ly/Joo3QB Via maxOz 
I selected this piece by Steve Olenski for Forbes because it's good for B2C marketers to see the results of their social media campaigns. This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is. Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions. 12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+ Here's what caught my attention: **81% of US respondents indicated posts from their friends directly influenced their purchase decision **80% of respondents “tried new things based on friends’ suggestions.” **78% of respondents said the posts by companies they follow on social media impact their purchases. **consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands. Are Brands finally "getting it" when it comes to social media? **They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision. **out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases Selected by Jan Gordon covering, "Content Curation. Social Business and Beyond" See full article here: [http://onforb.es/KQTqAR]
In case you missed this article, I'm reposting it today because it's definitely worth your while if you're using content to build your business. Conversationagent not only gives you some great tips for creating compelling content but also shares examples of people who are doing a good job with each suggestion. These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that. "Connecting ideas and people -- how talk can change our lives". Here are a few things that caught my attention: **. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice. ** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over. ** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard. ** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing . ** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that. ** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble. ** Track and review future trends from behind the scenes. A good guide is Louis Gray. **Create a conversation around a social object. That's what Hugh MacLeod does. ** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider. Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond" Read full article here: [http://www.conversationagent.com/] I want to acknowledge Alison Harrison a fellow curator on Scoopit who did an outstanding job of curating this video. Useful presentation from Shel Holtz that shows actual examples of curation for internal communications.
Needless to say, there is a ton of useful, practical information in this presentation. It is an hour long ( including Q&A) but it's definitely worth it! Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" See video here [http://vimeo.com/30168580] Via Alison Harrison 
2 billion people are online. 85% of customers expect businesses to be active in social media. Word of mouse = word of mouth.
Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to get you loving Facebook, Twitter, emarketing, blogs and more...
#1. 80% businesses are NOT passionate Show you’re human. Business is built on relationships. Your web presence must show you are passionate #2. 55% more web visitors & 67% more leads for businesses that blog #3. 68% Email subscribers & Twitter followers are likely to buy #4. 20-30% Emarketing response rate #5. 30% customer questions & compliments get no reply #6. 77% customers read brand posts but don’t comment #7. 71% complaints on Twitter are NOT responded to
Download / Embed: http://bit.ly/JrexbQ Via maxOz 
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.
Look around you and you'll notice that the world is connected, communicating and constantly clicking.
There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?
The following Infographic by ROI Media - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.
Download / Embed Here: http://bit.ly/JOOOA7 Via maxOz 
I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community. I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about. Here are some highlights: Be part of the content ecosystem **What a curator should do is embrace content both as a marketer and an organizer Follow a schedule **No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule **Be consistent and post at the same time everyday so your readers will know when to expect new content **consistency and regularity brings new users and helps you build a loyal fan base Embrace multi platforms **Put your work where your audience is, today you have to go to them (more about this in the article) Engage and Participate **Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information **This is a great way to build relationships with bloggers and other curators (more on this in the article) Share, Don't Steal **Last but definitely not least, you must acknowledge the source, there are no exceptions **When people choose to listen to you, it's because you've proven to separate the signal from the noise Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://on.mash.to/Jk8uWH] 
Here's what caught my attention: "While creating a social brand is a necessary endeavor, building a social business is an investment" **"Social media isn't owned by marketing it's up toan the entire organization, which changes everything" **It's up to you to learn how to see what others don't the abillity to improve customers' experiences through the evolution of a social brand into a social business - If you do this, it will do the following: **translate customer insights from what they do and don't share insocial networks into better products, services and processes. Selected by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://www.briansolis.com/2012/05/the-path-from-a-social-brand-to-a-social-business/] 
By Pawan Deshpande, CEO, HiveFire. "Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey". Here's what they found and found: **82 percent are incorporating content curation Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.) **The fact that this represents a notable increase (up from 48 percent) from the Content Curation Adoption survey that we issued earlier that year sent a strong message that curation is gaining favor amongst marketers. For our Curation Habits Report, we analyzed over one million articles curated by our customers to identify: which curation methods drive the highest engagement rates and identified some interesting trends. Here are a few things they found: Original Content vs. Third-Party Content On average, approximately 87 percent of curated content are third-party articles and 13 percent are original content. **Additionally, on sites where there is a mix of original and third-party content **original content receives approximately 17 percent more click-thru activity **Curated sites that have between 16-30 percent original generate the most pageviews. Capturing Reader Attention Throughout the analysis, it became clear that there are several ways that curators can draw attention to their content. **For starters, articles that included a picture generated 47 percent more click-thru activity than articles without. Medium snippets (between 141 and 1,200 characters) generate 20 percent more click-thru activity than small snippets (140 characters or less) for any given curated site. Curated by Jan Gordon covering "Content Curation, Social Business and Beyond" Read full article here: [http://bit.ly/HWl5DO] |
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