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There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities:
... There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is to remember that you should set at least some metrics that indicate if you are turning profit. Otherwise you can reach your KPIs and still loose money. ... Now, before you begin be sure to set the baseline. Look at the set of your chosen social media KPIs and and record the current value. These numbers are important but the rate of change is the main indicator for most of these metrics. For example it’s fantastic if you get 1000 followers in a day but not so if you get them over the year. Concentrate on the rate of change of your chosen key performance indicators. This can be also expressed as a frequency of events. For example you could measure how many comments you get on Facebook per day, week or month. You can combine several KPIs into one that is more meaningful for you. Ratios, such as comments per blog post, retweets per followers, help you measure audience activity and engagement.
Via Heiko Idensen
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Rescooped by
Martin (Marty) Smith
from Enterprise Social Media
February 23, 2012 7:38 PM
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"Getting a handle on how stakeholders' and employees' view of risk is difficult but there are ways to come close." The most important concept in risk management is: You almost never mitigate all risks. For example, Saturn could crash into the Earth, but what could you do about it? Many enteprises feel that all social media risks must be mitigated in order to engage with SM (emphasis Marty's). If your company is like this, ask yourself, "Do we worry as much about email? Do we not use it because employees could share confidential or inflammatory material using email?" This is a good article on risk perception and management. Via @Christinekorda
*** Mike is on it here. At Content Marketing World the bigger companies were SCARED of SM from INTERNAL and EXTERNAL. I pointed out that where do you want the tough conversations on your site or on YELP (or its more bratty cousins). Personally I want any content on MY sites. I wrote about how to turn negative reviews to MONEY (and Mike and I are good enough friends I can ride on his Scoop). Great job as always my friend. Hope your app is in for our Curation Contest as there is only 3 Days left :). Marty
Via Mike Ellsworth
Trover Lists and new social features help users connect around fun things to see and do | Virtual Strategy Magazine is an online publication devoted entirely to virtualization technologies.
Via Pekka Puhakka
TED Talks on Behavioral Economics - A Collection
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Rescooped by
Martin (Marty) Smith
from Curation Revolution
February 23, 2012 5:44 AM
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It's no secret Apple, the most valuable public company in the world, is making major cash off today's must-have tech gadgets — but how much?
**** Apple's cash in the bank is bigger than all but 52 companies. Their profits crush Walmart desipite have sales only a quarter as large. Not what you MAKE but what you TAKE that counts and Apple is using design to win hearts and minds and prove how profitable such a strategy can be in a flat, furioius and connected world. Marty
Via Martin (Marty) Smith
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Scooped by
Martin (Marty) Smith
February 23, 2012 4:33 AM
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I recently read Seth Godin’s We All Are Weird, a book about marketing and the way society is changing. Being in product marketing at QlikTech, one of the major themes of the book really struck home.
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Scooped by
Martin (Marty) Smith
February 21, 2012 11:28 PM
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This year's hottest new online service is undoubtedly Pinterest, the "virtual pinboard" website. Once a social site becomes popular with consumers, brands soon follow.
via Read Write Web
Looking for how to increase traffic to your blog or website, this article will give you some very useful information to achieve your goal. [note MG]
We’ve all been taught to create high-quality content to attract links. This argument is usually stated in the context of a blog that basically becomes an authority where you start to build a following around consistent, fresh content—think big sites like Problogger or Boing Boing.
This is not the technique I’m talking about.
Today, I’m talking about a link-building technique that’s bigger, better and quite possibly able to put you on the map faster than you would ever imagine. I’m talking about building a linkable asset—something you do by following the steps I’m about to describe.
First, let’s define “linkable asset.”
What is a linkable asset?
Read more: http://bit.ly/y67FKA
Via Martin Gysler
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Rescooped by
Martin (Marty) Smith
from Social Storytelling
February 19, 2012 8:10 PM
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How content is crafted and presented is a huge determinant of its social success. So how do you relate it to the reader so it resonates and ideally motivates them to retell the story and spread the word? Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks.
Via Angela Natividad
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Rescooped by
Martin (Marty) Smith
from Business Improvement
February 19, 2012 6:14 PM
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Getting your small business message out to the mainstream media, can be a difficult task for business owners whose budgets don't run to engaging Public Relations companies, to do the work for them.
Rather than ignore the great opportunities, that generally arise for a business after favourable press coverage, small business owners should be taking advantage of the DIY opportunities that are now available.
This excellent article discusses 10 such tools that you may be able to use to promote your business message in the mainstream media.
Via Daniel Watson
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Rescooped by
Martin (Marty) Smith
from Social Engagement
February 18, 2012 11:30 PM
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Before you can choose a social media dashboard for your company or client, you need to be able to answer the 8 questions in this post. After, you've answered the questions, you will find a great list of 40 resources to help our you achieve your company's social media objectives.
Via Ken Horst
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Rescooped by
Martin (Marty) Smith
from Social-Business-Marketing
February 18, 2012 6:32 AM
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Rescooped by
Martin (Marty) Smith
from Content Curation World
February 17, 2012 10:24 PM
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Mind IT is a free online graphical bookmark manager, uses mind map techniques for rapid bookmark management and access. Get started in 3 easy steps: 1. Create a user account here
2. Install the browser add-on (big orange button to your right)
3. Create your first linkmap here (to learn more about linkmaps, see below) To view your list of linkmaps, press on the "My Maps" button on the MindiT menu. ... "MindiT is a free online graphical bookmark manager. ...specifically designed MindiT to promote rapid collection, management, and access to online information." To learn more, check out the short video tutorial The common trait to all the tasks above: they all require massive online research. This is where MindiT comes in. Collect - Organize - Access - Retain MindiT is built on the premise that a clean, concise, colorful graphical representation of bookmarks is much more intuitive and useful than the standard list or tree based solutions commonly available. More info: http://www.mindit-bookmarking.com/
Via evangelina chavez, Heiko Idensen, Robin Good
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Scooped by
Martin (Marty) Smith
February 23, 2012 8:01 PM
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TED Talks iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book.
The Journal of Online Learning and Teaching... Abstract In this self-study, five university instructors who taught the same online literacy course during a summer session formed an online learning community. Through engaging in e-mail exchanges, participating in online discussions, posting weekly teaching reflections, and visiting one another’s online courses, they sought to answer the research question: How can an online literacy learning community support university instructors who teach various sections of a common online course? In answering the research question, the researchers identified the themes that were most prominent in their discussions and reflections, and also the themes that played minor roles in the forming of the literacy learning community. Keywords : self-study, university instructor, online teaching and learning, literacy learning community, NVivo.
**** Cool, Marty
Via Jenny Pesina
Learn everything you need to know about incorporating Pinterest into your company's social media strategy.
Via Pekka Puhakka
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Rescooped by
Martin (Marty) Smith
from "Social Media"
February 23, 2012 5:49 AM
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There's been a lot of debate about whether a Forbes blog post that excerpted and summarized a New York Times story qualifies as journalism or not -- but to some extent that's a red herring.
Via Jose H. Flores
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Scooped by
Martin (Marty) Smith
February 23, 2012 4:48 AM
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There have been a plethora of tweets about the New York Times article "How Companies Learn Your Secrets", mostly focused on the story of how Target can predict if a customer is pregnant. ...
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Scooped by
Martin (Marty) Smith
February 22, 2012 10:21 PM
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Pinterest is unquestionably among today's hottest new startups — the social networking service lets users "pin" images they like on the web to boards they can share with friends and publish to... ...
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Rescooped by
Martin (Marty) Smith
from Curation Revolution
February 21, 2012 2:05 AM
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Want to be among the first to see my Prezi for tonight's NewsJacking The Real Time Web? So far 30 people are up late or early with me and have viewed the Prezi I will use tonight via a live stream. Use the link above to see the Prezi and find our live stream link too:
NewsJacking Cures Cancer Live Stream 2.21.12 starting 6:15
Learn More About Einstein's Children, our monthly Internet marketing Meetup
Please use #MartinsRide until 2.24.12 to earn $.03 for cancer research
Are backlinking strategies starting to take a back seat to social signals as they relate to SEO? In this blog post you will discover: 1) How Google’s algorithm changes impact both backlinking and social signaling. 2) How to build an SEO social signals strategy. 3) How your SEO backlinking and social signals strategies come together in your content strategy. 4) How to measure it all. So, Don’t focus just on backlinks in your SEO strategy. Start to think about your SEO social signals strategy across your web presence. Find Out More: http://blogs.imediaconnection.com/blog/2012/02/06/what-is-your-seo-social-signals-strategy/
Via Antonino Militello
It’s like when you’re at a noisy party and it’s hard to hear the person talking to you 2 feet away, but suddenly you say something awkward and the room quiets down. Now everyone can hear you. The same is true with the internet. When there is less other noise to compete with (ie fewer Tweets, emails, blog posts, etc) your content can gain attention more easily.
Via Steve Law, ABroaderView
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Rescooped by
Martin (Marty) Smith
from Curation Revolution
February 19, 2012 8:56 AM
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***** Found this great read this morning that helped me think of Generation Next in new way. Embedded on my blog so I wouldn't lose it and highly recommended for anyone who wants to reach a generation who has, unlike mine, grown up online.
**** I went to college with Rebecca and she is beyond smart. Her Altimeter group engagement study is one of the most important things I've read in a long time and I read A LOT of Internet marketing stuff. Great job RL. Marty
Rebecca Lieb, my colleague at Altimeter Group released a new report, “Content: The New Marketing Equation Why Organizations Must Rebalance.” The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also the bottom line.
It’s safe to assume that the attention of the audience as we knew it is waning. And when we look at the online and mobile behavior of connected customers, a sense of responsibility emerges as everyday people become media beacons in their own right. As such, they rigorously share and curate for their audience with an editorial-style approach as what was once a static audience is now an audience with an audience of audiences. People are learning that there are rewards for contributing to signal instead of the noise. Those who do not, learn the hard way…that people will disconnect in order to preserve the integrity of their stream.
Via Heiko Idensen
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Rescooped by
Martin (Marty) Smith
from Pinterest
February 14, 2012 9:28 PM
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The yogurt company aims to appeal to its fans' varied interests with healthy eating tips, photos of sweet treats, recipes, life lessons, even travel.
Via Kelly Lieberman
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