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Indian Streaming Audience Hits 601 Million Users as Connected TV Gains

Indian Streaming Audience Hits 601 Million Users as Connected TV Gains | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - September 16, 5:41 AM

India's streaming audience has reached 601.2 million users, representing over 40% of the country's population, according to new research from Ormax.

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AVIA OTT NEWSLETTER

AVIA OTT NEWSLETTER

Your biweekly dose of OTT industry news, trends and research.
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October 23, 12:51 AM
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Warner Bros. Discovery, Korean Studio CJ ENM Forge K-Content Partnership

Warner Bros. Discovery, Korean Studio CJ ENM Forge K-Content Partnership | AVIA OTT NEWSLETTER | Scoop.it
From www.hollywoodreporter.com - October 15, 9:00 PM
The Korean entertainment powerhouse behind 'Parasite' and 'Crash Landing on You' is joining forces with WBD to create a pipeline of original K-dramas for HBO Max.
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October 23, 12:20 AM
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Research: Live rights reducing churn for streamers

Research: Live rights reducing churn for streamers | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - October 14, 6:07 AM

WWE content amassed over 300 million viewing hours on Netflix in H1 2025. following its January debut on the streaming platform, reports Ampere Analysis.

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October 23, 12:22 AM
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Netflix set to bid for Champions League rights

Netflix set to bid for Champions League rights | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - October 9, 10:45 PM

Streaming giant Netflix is set to bid for UEFA Champions League rights for the 2027/28 season.

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October 23, 12:24 AM
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Fox Entertainment Takes Equity Stake in AI-Microdramas App Holywater

Fox Entertainment Takes Equity Stake in AI-Microdramas App Holywater | AVIA OTT NEWSLETTER | Scoop.it
From www.hollywoodreporter.com - October 9, 1:00 PM

Together, they’ll create original vertical video series, some of which will be birthed from Fox’s existing IP, “including storytelling extensions for current Fox shows and remake projects,” the companies say.

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October 23, 12:19 AM
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Netflix to Stream Selection of Spotify Video Podcasts Starting in 2026

Netflix to Stream Selection of Spotify Video Podcasts Starting in 2026 | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - October 14, 2:00 PM

Netflix inked a deal with Spotify to bring a batch of top podcasts including from Bill Simmons' The Ringer to the video-streaming giant's subscribers.

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October 6, 10:47 PM
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HBO Max Continues Asia Pacific Expansion With 14-Market Launch

HBO Max Continues Asia Pacific Expansion With 14-Market Launch | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - September 16, 2:43 AM

Warner Bros. Discovery is accelerating its international streaming push with HBO Max‘s expansion into 14 additional Asia Pacific territories set for Oct. 15.

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October 6, 10:47 PM
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StarHub launches Singapore's first real-time ad replacement for live TV

StarHub launches Singapore's first real-time ad replacement for live TV | AVIA OTT NEWSLETTER | Scoop.it
From www.marketing-interactive.com - October 2, 12:20 AM

StarHub has unveiled Singapore’s first solution that replaces ads in real time on live broadcast TV.

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October 6, 10:44 PM
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Disney Takes Minority WEBTOON Entertainment Stake

Disney Takes Minority WEBTOON Entertainment Stake | AVIA OTT NEWSLETTER | Scoop.it
From worldscreen.com - September 16, 10:43 AM

As part of a broader agreement to develop a digital comics platform, The Walt Disney Company is picking up a 2 percent stake in WEBTOON Entertainment.

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October 6, 10:46 PM
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Survey: Viewers turn to SVoDs as ‘starting gate’ for streaming

Survey: Viewers turn to SVoDs as ‘starting gate’ for streaming | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - September 15, 11:51 AM

Today’s consumers typically use four or more streaming services. For providers, reducing churn is now the top priority – and engagement has become a stronger indicator of brand health than subscriber counts.

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October 6, 10:43 PM
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Interactive online slots technology trends in advanced television platforms

Interactive online slots technology trends in advanced television platforms | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - September 21, 9:23 PM

The living room screen—not so long ago just a place for streaming sitcoms or reruns—has been quietly picking up a new identity: a gateway for interactive gaming.

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September 22, 10:46 PM
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Asia-Pacific Streaming Spend to Overtake Pay-TV for First Time

Asia-Pacific Streaming Spend to Overtake Pay-TV for First Time | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - September 11, 2:40 AM

Streaming platforms will overtake traditional pay-TV as the largest source of content investment in Asia-Pacific in 2025.

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September 22, 10:54 PM
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HBO Max Launches As Prime Video Add-On In Australia

HBO Max Launches As Prime Video Add-On In Australia | AVIA OTT NEWSLETTER | Scoop.it
From deadline.com - September 4, 2:29 AM

The Warner Bros. Discovery streamer has launched on Prime Video as an add-on subscription, a move that follows its debut in the country back in March.

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September 22, 10:52 PM
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Retail media to capture 20% of global ad revenue by 2030

Retail media to capture 20% of global ad revenue by 2030 | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - September 4, 11:02 PM

The retail media sector is projected to exceed $300 billion (€257.8bn) by 2030, accounting for approximately 20 per cent of total global advertising revenue, according to research from Omdia.

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October 23, 12:28 AM
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Disney+ Replaces Star with Hulu Globally, to Add More Hulu Integration Features

Disney+ Replaces Star with Hulu Globally, to Add More Hulu Integration Features | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - October 2, 9:58 AM

Disney is phasing out Hulu's standalone app and service. But at the same time, the company is taking the Hulu brand global, replacing Star internationally.

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October 23, 12:23 AM
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Thailand: 86% regularly streaming live content

Thailand: 86% regularly streaming live content | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - October 9, 10:44 PM

Magnite has released its Streams and Screens: Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study finds that the Thai streaming landscape continues to expand, with 83 per cent of viewers streaming more this year than last. 

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October 23, 12:27 AM
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beIN scores Women’s Champions League rights in Asia

beIN scores Women’s Champions League rights in Asia | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - October 6, 10:33 PM

beIN Asia Pacific has secured the exclusive broadcast rights to the 2025/26 and 2026/27 UEFA Women’s Champions League, bringing the European women’s club football to fans across 10 territories in Asia.

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October 23, 12:28 AM
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Research: Audiences streaming less US content

Research: Audiences streaming less US content | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - October 2, 5:31 AM

Research from Digital i has revealed that the share of viewing time to US content in other countries has decreased by 7 per cent on Netflix, Disney+ and Prime Video over the past five years.

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October 23, 12:20 AM
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AVOD Ad Spend Forecast To Rise 17% This Year

AVOD Ad Spend Forecast To Rise 17% This Year | AVIA OTT NEWSLETTER | Scoop.it
From www.mediapost.com - October 23, 12:20 AM

As rising FAST networks help fuel ad-supported streaming revenue, The Roku Channel and Tubi in particular will see revenues spike, with Amazon Prime Video and Netflix gaining on Hulu.

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October 7, 12:17 AM
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Netflix and AB InBev Strike Global Advertising Deal

Netflix and AB InBev Strike Global Advertising Deal | AVIA OTT NEWSLETTER | Scoop.it
From www.hollywoodreporter.com - September 22, 6:30 AM
AB Inbev brands will serve as title sponsors on Netflix content around the world, with Netflix IP featured in activations and packaging.
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October 7, 12:21 AM
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WARC Upgrades Ad Forecast

WARC Upgrades Ad Forecast | AVIA OTT NEWSLETTER | Scoop.it
From worldscreen.com - September 25, 10:31 AM
A "social media windfall" has led WARC to upgrade its global advertising forecast for 2025, with revenues on track to rise by 7.4 percent to $1.17 trillion.
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October 6, 10:44 PM
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Netflix Japan Content Head Talks Ten-Year Anniversary & Korea Co-Pros

Netflix Japan Content Head Talks Ten-Year Anniversary & Korea Co-Pros | AVIA OTT NEWSLETTER | Scoop.it
From deadline.com - September 10, 8:00 PM

Kaata Sakamoto, Netflix's VP of Content for Japan, talks about the streamer marking ten years in the country, with popular titles like 'Alice in Borderland,' 'Yuyu Hakusho' and 'One Piece.'

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October 6, 10:44 PM
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Indian Streaming Audience Hits 601 Million Users as Connected TV Gains

Indian Streaming Audience Hits 601 Million Users as Connected TV Gains | AVIA OTT NEWSLETTER | Scoop.it
From variety.com - September 16, 5:41 AM

India's streaming audience has reached 601.2 million users, representing over 40% of the country's population, according to new research from Ormax.

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October 6, 10:43 PM
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Survey: 60% of ‘sports super fans’ in US use sports-only streamers

Survey: 60% of ‘sports super fans’ in US use sports-only streamers | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - September 16, 10:07 PM

About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC.

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September 22, 10:52 PM
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Linear TV ad spend drops as streaming shift continues

Linear TV ad spend drops as streaming shift continues | AVIA OTT NEWSLETTER | Scoop.it
From www.advanced-television.com - September 4, 9:32 AM

The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable.

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September 22, 10:47 PM
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Amazon and Netflix Ink Advertising Deal for DSP Buying

Amazon and Netflix Ink Advertising Deal for DSP Buying | AVIA OTT NEWSLETTER | Scoop.it
From www.hollywoodreporter.com - September 10, 10:06 AM

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix.

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