StarHub has unveiled Singapore’s first solution that replaces ads in real time on live broadcast TV.
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AVIA OTT NEWSLETTER
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The Korean entertainment powerhouse behind 'Parasite' and 'Crash Landing on You' is joining forces with WBD to create a pipeline of original K-dramas for HBO Max. 
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WWE content amassed over 300 million viewing hours on Netflix in H1 2025. following its January debut on the streaming platform, reports Ampere Analysis.
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Streaming giant Netflix is set to bid for UEFA Champions League rights for the 2027/28 season.
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Together, they’ll create original vertical video series, some of which will be birthed from Fox’s existing IP, “including storytelling extensions for current Fox shows and remake projects,” the companies say.
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From
variety
Netflix inked a deal with Spotify to bring a batch of top podcasts including from Bill Simmons' The Ringer to the video-streaming giant's subscribers.
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From
variety
Warner Bros. Discovery is accelerating its international streaming push with HBO Max‘s expansion into 14 additional Asia Pacific territories set for Oct. 15.
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StarHub has unveiled Singapore’s first solution that replaces ads in real time on live broadcast TV.
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As part of a broader agreement to develop a digital comics platform, The Walt Disney Company is picking up a 2 percent stake in WEBTOON Entertainment.
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Today’s consumers typically use four or more streaming services. For providers, reducing churn is now the top priority – and engagement has become a stronger indicator of brand health than subscriber counts.
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The living room screen—not so long ago just a place for streaming sitcoms or reruns—has been quietly picking up a new identity: a gateway for interactive gaming.
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From
variety
Streaming platforms will overtake traditional pay-TV as the largest source of content investment in Asia-Pacific in 2025.
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From
deadline
The Warner Bros. Discovery streamer has launched on Prime Video as an add-on subscription, a move that follows its debut in the country back in March.
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The retail media sector is projected to exceed $300 billion (€257.8bn) by 2030, accounting for approximately 20 per cent of total global advertising revenue, according to research from Omdia.
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From
variety
Disney is phasing out Hulu's standalone app and service. But at the same time, the company is taking the Hulu brand global, replacing Star internationally.
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Magnite has released its Streams and Screens: Thailand study that explores how Thai consumers are interacting with ad-supported streaming content. The study finds that the Thai streaming landscape continues to expand, with 83 per cent of viewers streaming more this year than last.
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beIN Asia Pacific has secured the exclusive broadcast rights to the 2025/26 and 2026/27 UEFA Women’s Champions League, bringing the European women’s club football to fans across 10 territories in Asia.
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Research from Digital i has revealed that the share of viewing time to US content in other countries has decreased by 7 per cent on Netflix, Disney+ and Prime Video over the past five years.
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As rising FAST networks help fuel ad-supported streaming revenue, The Roku Channel and Tubi in particular will see revenues spike, with Amazon Prime Video and Netflix gaining on Hulu.
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AB Inbev brands will serve as title sponsors on Netflix content around the world, with Netflix IP featured in activations and packaging.
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A "social media windfall" has led WARC to upgrade its global advertising forecast for 2025, with revenues on track to rise by 7.4 percent to $1.17 trillion.
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Kaata Sakamoto, Netflix's VP of Content for Japan, talks about the streamer marking ten years in the country, with popular titles like 'Alice in Borderland,' 'Yuyu Hakusho' and 'One Piece.'
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From
variety
India's streaming audience has reached 601.2 million users, representing over 40% of the country's population, according to new research from Ormax.
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About half of the US say they are sports fan, meaning that they follow sports “at least somewhat closely”. Only 17 per cent are super fans, defined as people who say they follow sports “very or extremely closely”, according to a survey by The Associated Press-NORC.
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The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable.
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The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix.
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