OpenAI has shifted ChatGPT’s advertising model from cost-per-thousand impressions to cost-per-click, a change that puts the company in direct competition with Google and Meta for performance advertising budgets ten weeks after it first placed ads inside the chatbot. Advertisers can now set bids between $3 and $5 per click, according to screenshots of OpenAI’s new ads manager, while the minimum spend has been cut from $250,000 to $50,000.
OpenAI is set to lose $14B this year. Ads could be the fix.
ChatGPT just changed how ads work inside the app.
If you use the free version, you now see ads under every answer.
OpenAI reads your chats to decide which ads to show.
Your questions about health, money, and relationships are being scanned.
Paying users on Plus and Pro see no ads at all.
Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features.
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