Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1.
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Martin (Marty) Smith
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Microsoft is pushing its new Bing Smart Search feature, which will hit the streets tomorrow when the company releases Windows 8.1.
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What marketing mistakes are keeping you from achieving your social media marketing goals? Check out these common but major social media marketing mistakes and how exactly you can overcome them.
Martin (Marty) Smith's insight:
Social Media Is Conversation Not Lectures Social Media is PULL marketing. Pull marketing needs time to establish a relationship. Time to talk and be heard. That's why my favorite social media marketing mistake is #1 -on Forbes list of five common social mistakes - not listening to your audience.
Without objective confusion rules. If you don't know why you're doing, saying, or asking something how can the digital receiver possibly know? Confused customers do many things buying is never one of them.
All digital marketing is in danger of 1. talking to itself about itself and 2. not listening. Listening isn't easy. Listening is at least twice as hard as talking and digital listening is at least twice as hard as real-life listening or conversational listening where nonverbal clues can help bring you back around can help stop our tendency to talk to ourselves about ourselves.
Here are a few digital listening tactics we recommend:
Those are our initial pre-coffee reactions. More at Curagami.com soon.
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Even though artificial intelligence is a relatively new technology, its influence on email marketing is already apparent - making cumbersome tasks simpler.
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Key social media trends to consider for a successful marketing strategy in 2019. More focus on ROI, new tech, and trust between brand and customers.
Martin (Marty) Smith's insight:
Feels like social media is going to calm down in 2019. Authenticity, ethics, and values are overdue.
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You wouldn't bring a snow plow to the hot Sahara desert and, likewise, you shouldn't bring shorts and a beach towel to the icy Arctic tundra. Thus, you shouldn’t use one set of all-encompassing tools for every social media network. They each have their own climates and require different tips and strategies.
Via Plus91
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Comprehensive Infographic on LI Marketing Wow, this is the ultimate guide to marketing a business on LinkedIn in one long, but helpful infographic. Marketing any business on a social platform is full of potential pitfalls and easy mistakes. Read up before you begin posting or have expectations about what kind of business or return your social media marketing efforts will generate.
Martin (Marty) Smith's insight:
Marketing a business on LinkedIn can be a mystery so review this comprehensive infographic to demystify how to market your SMB on LI.
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SMM Tips From A Pro
Nathan's 9 SMM Tips
And discover four more Nathan Pirtle tips in this Entrepreneur.com post: https://www.entrepreneur.com/article/292414
Martin (Marty) Smith's insight:
We like and have used tip #s 2 and 3. Others seem obvious but are easily forgotten or ignored so worth sharing again.
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Feedly Plus Great list of "new to me" digital tools. I'd never heard of "LinkedIn tagging" before. I use Feedly and find it indispensable for content curation and marketing. The others I'll explore and blog about my favorites.
Martin (Marty) Smith's insight:
Great list of "new to me" digital marketing tools.
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Jeff Bullas For The Win
Martin (Marty) Smith's insight:
Agree with all 11 of Jeff's SEO Mythbusting.
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Snapchat For Biz Snapchat is a different gig. Data released today shows Snapchat with more active users than Twitter, so the need for businesses and not-for-profits to figure out how to "snap and chat" is here.
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Oracle Inspired Social Media Infographic
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New research indicates that many of us disagree about meaning of graphic sentiment--largely depending on how it's presented by different companies.
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2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953. Via John van den Brink, malek
Martin (Marty) Smith's insight:
Great share by my friend Malek!
So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff.
In any event, it's great to see these 6 new tools and how they can help get our business stories out there.
Have fun with these!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
Maja's curator insight,
March 15, 2016 4:12 AM
Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.
So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff.
In any event, it's great to see these 6 new tools and how they can help get our business stories out there.
Have fun with these!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
Kelly Blair's curator insight,
March 15, 2016 8:12 AM
Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.
So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff.
In any event, it's great to see these 6 new tools and how they can help get our business stories out there.
Have fun with these!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
JOHN DSOUZA's curator insight,
March 15, 2016 11:55 AM
Tools, tools, tools -- I'm always on the hunt for those that can make my life easier, or better.
So when I stumbled upon this post I immediately grabbed it. Some of these storytelling tools look easy to dig into immediately. Some are more robust, requiring staff.
In any event, it's great to see these 6 new tools and how they can help get our business stories out there.
Have fun with these!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz
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All businesses need strategies to help find their targeted audiences online. SEO, article marketing, and a new method is used to do this today. Agile companies also promote their products and services using social media sites like Facebook and Twitter.
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Running low on content ideas? User-generated content (UGC) is becoming a more and more popular means of filling company websites. When used …
Martin (Marty) Smith's insight:
The 1:9:90 Rule says 1% of visitors contribute a lot, 9% contribute some and 90% lurk or contribute little. That means finding, empowering and rewarding the 1%ers is a CSF (Critical Success Factor) for any online merchant or B2B company.
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GraphQL is a widely used tool allowing applications written in different programming languages to talk to one another. Via Charles Tiayon
Martin (Marty) Smith's insight:
News to me.
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Art of Social Media
Martin (Marty) Smith's insight:
Love seeing creative uses of social media by non-marketing pros.
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What Do Consumers Think About Social Media?
That said, #2 on the list is making offers, so using social media as part of conversational program where part of that conversation is sharing deals, specials, and offers makes sense. There's a link to the Sprout Research that powered this post and both are worth reading.
Martin (Marty) Smith's insight:
Interesting summary of a Sprout Research report on how consumers view social media. Both are worth reading.
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Epic Social Media Content Apps
In this post, we’ve teamed up with Product Hunt to guide you through the creative process and share 26 apps that’ll help you create incredible social media content using just your smartphone.... Via Jeff Domansky
Martin (Marty) Smith's insight:
Many new to me apps in this list and who isn't in need of "epic content" these days? Jeff (a.k.a. the PRCoach always shares great content.
Jeff Domansky's curator insight,
June 27, 2017 11:16 AM
26 mobile apps to help you create awesome content.
Shelton Richardson's curator insight,
December 10, 2017 12:27 PM
This particular business is most needed but the financial need is greater for the small business person because they can’t compete with that larger businesses. Using smart phones has given small businesses a outlet with that technology just as appealing as the larger businesses. I feel this source is very reliable because it’s currerly where we are in our society. Smart phones are being more and more used and the technology has gone to another level. For our audio industry professionals this is much needed and reliable because cost have to be cut and budgets have to be met.
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Customer Journeys
Martin (Marty) Smith's insight:
Social media is shifting the "customer journey" and the conversion funnel thinking. Today what happens after an online sales is arguably more important than what happens before. Win advocacy or die.
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Curagami Marketing
Martin (Marty) Smith's insight:
Rock on with the latest in social media marketing, content curation, and gamification thanks to Curagami on Flipboard.
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Most Read As Sign of the Times Funny how what your readers read teaches two things. First your "most read" or viewed posts share what is happening in the world. Curagami's Top 5 Most Read posts in 2016 are about SEO, marketing, hacking and branding.
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Martin's Many Personas on Flipboard
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Best Content Marketers We Know Mark Traphagen (GPlus)
Follow any three of those hard working day-to-day content marketers and you are guarnateed to learn invaluable lessons in how to make the web’s donuts – content marketing.
Neil Ferree's curator insight,
March 30, 2016 1:25 PM
20 Top Content Marketing Pro's You Should Know
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We all have days when we’re busy and on the go and just don’t have the time (or energy) to sit down and create content on Canva or PicMonkey (or...
Martin (Marty) Smith's insight:
All Five Apps new to us. |
Bing isn't relevant and I appreciate that they have a lot of money and don't like not being relevant, but TOUGH. Here are five reasons why Bing doesn't get it:
1. http://www.bing.com/smartsearch
Look at that page. With its tiny poor contrast Call To Action and 117 words of copy. The page is graphically dull. The copy talks about itself to itself (good summary of Bing's problem right there).
2. Now click on the tiny Get Started CTA.
So Bing wants to show me their search engine by limiting my search and showing me a movie. Talking to self about self again and creating cognitive dissonance about their search.
3. The Magic Typing They Do For You.
Now click again and watch as the movie types a search for you and then starts talking about Windows. What? Windows aren't we discussing Bing and search what does windows have to do with anything. Search is search and Windows is Windows don't talk search and then force Windows down my throat.
4. Bing Makes NYC Boring.
Keep clicking next (like a puppet) and Bing makes the most exciting city on earth feel and look boring. Again why are we not in a live search window and in control of our own destiny as a true search engine would solve the problem of teaching us about.... well everything? Because this is Microsoft and damn if their WE KNOW BETTER attitude doesn't die very, very hard.
WINDOWS is different than search. Windows is about structuring a rules based world. Search is about the serendipity of Stimulus-Response. As choice creeps toward infinity we need the semantically intelligent (knowledge search) features Bing touts but doesn't fully understand.
5. Search Vs. Operating
I dig that operating system revenue is drying up and blowing away fast, but if Microsoft wants to be in the search business they have to create a search business not an add-on to Windows. Search is search and operating systems are operating systems. To the extent one even remotely resembles the other Microsoft fails and Bing more than remotely resembles Windows.
Both Windows and Bing have the same lousy graphics, poor choice of layout, copy and a We Know Better attitude that is barely hidden. Why would we ever CARE about Microsoft again when they work so hard to make sure caring is impossible?
Sometimes it is impossible to fix a product development product INSIDE the company. I suggest Microsoft do these 5 things fast:
* Get Bing OUT OF REDMOND and into a skunk works.
* Fire everyone at Bing now.
* Fire your ad agency (they suck).
* Open up the problem to User Generated Content; create a Bing $2M competition where $1M goes to winner of how to fix Bing and the other mill goes to their charity.
* Create a Bing Fellows competition and award grants to quants that do cool search things Bing can co-opt or make bigger.
Bing can't be relevant now. It isn't being run like a search engine, it doesn't look, sound or act like a search engine (at least not a good one) and the most damaging thing is Bing is not relevant, unneeded and seen for what it is - a play to keep Windows relevant and Windows isn't relevant and will be less so daily.