Social Marketing Revolution

Thanks to Kathy Long, @katndmouse for great Pinterest page of infographics.

Social Media Marketing

Marty Note - Cool.

Via Hannah Kramer

It used to be that search engine optimization and social media marketing were two separate online marketing techniques. Yet, as social media has evolved, the two have become indelibly linked together, complimenting one another and sharing the same ultimate goal of gaining a stronger web presence for your brand.

 

That said let’s take a look at a few of the ways SEO and social media go hand in hand in helping you achieve your online marketing goals.

Marty Note
Google had to break down and accept social signals. They had no choice since water in the form of social UGC (User Generated Content) was threatening to swamp the core engine. Google is smart. If you can't beat them then co-opt them, get them to help you. Google's float, the fact you and I see different results on the same keyword search at the same time based on our Google search profiles, is a way to make a search engine social.

I agree with this article's core premise. SEO + Social is stronger than either alone. I would go as far to say if you have a problem with a competitor taking traffic look at their social. If they have more Facebook likes than you then you may have found your difference. The net impact of this truth is there are that many more competitive dimensions to watch like a hawk looking for a meal :).M

 

Full Article Here: http://gadzoog.com/blog/seo-and-social-media-a-winning-combination/

Via Antonino Militello, Media Street Apps

This is a community service announcement to all marketplace authors.

Don’t forget that you are your own marketing manager!

 

I know that can be easy to forget. Marketing isn’t your passion. It’s not your expertise. It might even make you quite uncomfortable.

 

But it’s your job anyway. And one of the best ways to market your items is through social media.

 

This post is full of great information...

Marty Note
Cool tips here some you already know, some new ones.

Via Level343

One of many other industries affected by the Internet age has definitely been marketing.

Marty Note
LOL, yes marketing has been affected a little bit. This idea of a new trifecta: Mobile, Email and Social (MES) feels significant and important as a portfolio diversifier. Early I admonished getting tough and reducing Google dependency:

http://www.scoop.it/t/curation-revolution/p/2604580954/get-tough-learn-to-live-without-google-surviving-google-s-ssl-data-removal-infographic-marty-note 

This infographic shows one way to reduce Google dependency since Google has little to do with your ability to build an email list, a social list or email those on your list. Google influence isn't zero in the development of robust lists, but once you have a hundred thousand followers or email subscribers you can make a market anytime you want.

If you don't abuse your list it will grow too especially if you develop programs to make it grow. Create an alternative strategy to Google. Put Google in the "nice to have but not necessary" category and good things will happen. 

Dr. Anderson Tweeted a great question asking for my Trifecta Winners:

* Email - Bronto (http://www.bronto.com) 
* Social - Twitter + Scoop.it
* Mobile - Still to early, but read Mobile First and RETHINK everything :).
http://www.scoop.it/t/mobile-revolution/p/1277764146/a-book-apart-mobile-first 

Bronto has the best treatment of AI-like nested what-ifs and the easiest way to create a complex email drip campaign with branches based on logic without having to understand that sentence (LOL). Bronto's work flow, the thing that makes creating complex branching algorithms work, is the best I've seen (and I've worked with every email platform including Responsys the Ferrari of the space). 

Social - The real revolution here is the one two punch of Twitter and Scoop.it. I got further faster on Scoopit than Twitter, but the two together create an amazing social one - two punch.

Mobile - We don't really understand all implications of the mobile revolution yet, but smaller, faster and dumber (in a "Don't Make Me Think" way) are clear changes.

Responsive is a bandaid and not going to carry half of the changes moble is going to bring in the end. Responsive is not a bad place to start, but understanding how we adapt to this new paradigm is a question I can't answer yet.

Mobile first is more an idea than a full-fledged schema or paradigm, but it too is not a bad place to start.  

Great scoop and thanks for the question. Hope this follow up adds some value :). M 

Via Dr Veronica Anderson

In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Not any more.

Marty Note
Of course Google's Synonym Matching is increasing providing one more step on the journey to the semantic web where robots understand idiom and win at crossword (lol). Before we get all the way there you can help or hurt your self by taking steps described in this article. The steps are meant to help and not hurt, but like most things SEO read them carefully and implement even more carefully. First rule of SEO is DO NO HARM second rule is when in doubt reread the first rule.

Via Ken Horst

Flowtown created this infographic to demonstrate why Pinterest is so addictive.

Marty Note
Pinterest is addictive in the same way creating art is addictive. There are some visual faculties that, once engaged, are hard to put down. TV, solitare and porn take advantage of how disproportionate and overdeveloped sight is in our human brains. Sight plus some reach into the subconscious for meaning and connection across time creates a divine addiction and a huge hit that will rival Facebook for subscription and attention someday soon.

Via Kelly Lieberman, John van den Brink

This piece is from Convince&Convert, I selected it because it addresses a challenge that those of us who create or curate content face on a daily basis - how do we make our content socialable?

Here's an excerpt:

We know how difficult it can be to find balance between intrigue and usefulness. We understand that it is much easier to talk about or simply develop a tool than it is to create a talkable tool.

Meanwhile, there is a realization that we need to develop a hybrid content marketing solution – one that is social and has substance.

Socialable content has to invite discussion, create a call to action, while informing people.

Here are some highlights:

 

Give your content youtility:

**Answer common questions. Does your website have a FAQ section?

**Why not translate that into useful, shareable content?

**Ask your consumer base what they need. What better way to find out what appeals to your customers than simply asking them.

Make Your Content Talkable:

**Make your content human. Sometimes utilities can fall flat if we don’t offer a way to show how they can and have impacted others

**Provide testimonials and attach real stories to your utilities so your audience can identify with their purpose.

**Add bits of entertainment, humor, fun. Is your content just boring?

**Give it elements that people would actually want to share and talk about. Simply add the ability to share. Creating something useful is more than half the battle. Often times, we just forget to let our audience spread the word.

**Allow and encourage your customers to share.

**By combining the effects of content that is worthy of chatter and extremely useful, we can create a harmonious content marketing program.

**Above all, try to avoid creating drab content that lacks both utility and appeal.

Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/PH5oR9]

Marty Note - Great Scoop by Jan, a trusted source.

Via janlgordon, John van den Brink