 Your new post is loading...
Your new post is loading...
Marty Note
Not sure Google's algorithm works exactly like this depiction, but let's suspend disbelief for the moment. The value of having all the "ranking factors" on a single page so your mind can grasp just how noisy and strange it is to achieve a high organic rank is valuable.
Don't forget the float since the other big decision being made is who sees what when. The float is Google's version of Facebook's edgerank. Just because you have a website and it ranks well doesn't mean 100% of the people see it.
That last sentence is the best case I can make for diversification of any Internet marketing "portfolio" of channels (PPC, social, traditional, email, video, Infographics). Diversify or die to state it in a more succinct way.
MC: "Don't rush. Look before you flush." is the slogan of this creative company from Michigan. Star Toilet Paper, founded by brothers Jordan and Bryan Silverman
The idea is to sell ads and coupons printed on toilet paper sheets and to distribuite free in strategic venues.
Marty Note
I've been a marketer since starting with P&G in the Bar Soap division 30 years ago. If you wait long enough and we marketers get desperate enough you will see all things, every strange idea will be created. That someone created this strange idea, putting ads on toilet paper, doesn't mean your company should return their call.
The brand damage of such a move is insurmountable. Even if you have a goofystupid brand I wouldn't advise printing it on toilet paper. What about the "captured audience"? Yeah, doesn't make up for using my beloved brand to take care of this natural process.
Have you ever seen purple toilet paper? There is a reason this stuff is WHITE and it is one of those hidden things that should you be tempted to violate and take this creative but crazy company up on this idea it may be time to find new work. Stand up comic maybe :).
Via Massimiliano Cammuso
Marty Note
Ouch and OUCH. At some point we the branded few will need to revolt and keep our money in our pocket. This kind of Internet marketing blackmail has to stop somewhere, sometime (right?).
Robin Good: Here's a new book for journalists interested in learning how to capture information from any web page or resource online, even when who is publishing it has not made that content available for everyone.
The subtitle of the book is: "How to grab data from hundreds of sources, put it in a form you can interrogate - and still hit deadlines"
From the official book site: "Scraping - getting a computer to capture information from online sources - is one of the most powerful techniques for data-savvy journalists who want to get to the story first, or find exclusives that no one else has spotted.
Faster than FOI and more detailed than advanced search techniques, scraping also allows you to grab data that organisations would rather you didn’t have - and put it into a form that allows you to get answers.
Scraping for Journalists introduces you to a range of scraping techniques - from very simple scraping techniques which are no more complicated than a spreadsheet formula, to more complex challenges such as scraping databases or hundreds of documents.
At every stage you'll see results - but you'll also be building towards more ambitious and powerful tools."
Paul Bradshaw runs the MA in Online Journalism at Birmingham City University, and is a Visiting Professor at City University’s School of Journalism in London. He publishes the Online Journalism Blog, and is the founder of investigative journalism website HelpMeInvestigate.
Price: $9.99
Buy the book or find out more: https://leanpub.com/scrapingforjournalists
Marty Note
We can't manually curate all we need to curate so some automatic means are necessary. Robin's Scoop outlines an important one here.
Via Robin Good
|
Suggested by
Susan Coils
|
Marty Note
Cool Infograpic suggested from Susan Coils shows penetration and use of popular tools such as Facebook by admen and women to "normal" people. Fascinating way to look at the world.
Medium is a new story site from Twitter founders Stone, Williams and Rose looks like it is going to be cool and there manifesto about the web needing a new kind of blogging platform is correct. The disappointment is they only have stories from freinds. Yet one more example velvet rope marketing and it stinks. This ain't no disco, this ain't no foolin' around. Had me and then lost me Medium. Could have been medium cool, but now just feels like one more elite valley club that doesnt care or want me for a member (and there are enough of those surely).
Not always sure why certain topics jump in my head when they do. After a ride to the North Carolina beach with Atlantic BT's visionary leader I hand an undeniable impulse to share tips on how to become a great Internet marketer. Any Internet marketer who tells you they are great or that they have the undeniable way to become great isn't great and is stupid :).
I love the Internet. I love being an Internet marketer. Am I great? I bat better han .300 now after 12 years, thousands of tests and millions of dollars of OPM (Other People's Money). I'm not sure greatness is what I am after (lol). Different, fun, entertaining and helpful feel more important than chasing greatness for its own sake.
But, I am old (lol). I would answer the question differently in my 20s or 30s. Then I chased greatness like a lost dog (lol). Now, more and more, my job is helping others achieve greatness.
Hope these hard won tips help you get where you want to go.
Here is a great comment from my friend and Digital Leader of the Week (http://www.scoop.it/t/digital-revolution-leaderboard/p/2372047950/digital-leader-of-the-week-brian-yanish-marketinghits )Brian Yanish:
"Many years ago I stopped trying to make a "Purple Cow" and started helping others with their cows and by doing so my company has had more referrals then ever. "
Brian is an inspiration like Robin, Michele, and many other curators and creators I've met and come to know and care about. Here are consistent "Greatness" I see common to their approach:
* Give freely and constantly without concern or care about quid pro quo or payback. * Passionate about building their knowledge to immediately share with others. * Are humble but not shy (lol).
* Confident because they do and love the work, NOT because of ego. * Committed - these are "all in" people who LOVE what they do and would do it for FREE. * Can change their mind when convinced it is the right thing to do (not dogmatic). * These are "calling" not "job" people.
Is there a new wave of MBAers coming into the Internet marketing space? Of course there are since not everyone can work in health care (lol). The great thing about Internet marketing is how elastic it is. There is room enough for every variety of idea and approach. Does it diminish my love of all things Internet to have a newly minted MBA want to do a regression analysis of a campaign?
LOL, I laugh because trying to understand Internet marketing from a, "Let's line up our ducks," perspective is like attempting to count to infinity. You make progress, but your progress is to nowhere, to nothing.
Internet marketing is the ultimate reflecting pond. The most important thing, and this is the bridge to the article that is behind this link, is the day you and your team realize the real product you create is a team capable of functioning in the fastest roller derby man has ever known. That magical day is when it all makes as much sense as it is ever going to :). M
Wonder why branded content isn't working?
Marty Note
Brands as publishers is all the rage. The problems with this important idea are outlined here on Mashable. Joseph Lazauskas' post is clear and succinct. Of these "errors" the one I am most passionate about is thinking less proprietarily.
Google has been chumming the content creation waters since their founding. Their "do no evil" became, "Teach and share and you will prosper, pitch and sell and you will be punished." Google is only the biggest chicken in the barnyard. They carry a big stick, but the trend away from self serving shallowness was on the track before Google jumped into existence.
Has Google sped up this and many other trends? You bet, but brands as publishers seem to come more from a desire to connect with the digital revolution. I appreciate and support that desire to join the Internet markeing game, but would share a warning. Brands aren't what you think. Brands are alive. They live in the mob's collective unconscious.
You mess with the collective unconcious at your peril (lol). Every move marketers make in real time needs to reinforce existing brand values, need to reinforce what is in the archive. If you want to reinvent your band the safe way to do so is go slow, operate on the margin until your new approach registers and then double down on what the mob gives you. Don't pull a New Coke please.
|
|
Suggested by
Susan Coils
|
Facebook is stepping in to support a deputy sheriff who was fired for "Liking" his boss's rival. The case, which will determine whether a "Like" is like a bumper sticker, is helping to define free speech in the age of social media.
Marty - cool suggestion from Susan. Damn right it is free speech :). M
#news The Ultimate Roundup of Social Media Marketing Tutorials http://t.co/2NZieid6...
Marty Note
I love notes like the one about social media, notes where it sounds as if there is some reasonable debate still going on about social media's value. I really love it when my competitors are laggards, when they stay away from the game that much longer.
This article makes it sound like you sit down with your "GOALS" and calmly figure out where you will put you acorns. Right, let me know how that works out for you in the wild west saloon we are marketing in right now. You compete with Internet marketers that way and they wll crush you, your website and your company before you have the first clue what hit.
My suggestion to any Internet marketer is to create hedges. When in doubt, and there isn't any doubt on social anymore btw but let's leave that for the moment, do an over/under analysis. Figure out what it costs if you DON'T join, participate, and DO. If the over, what the marketing activity makes, is higher then the under, what it costs, then create the hedge. If not hedge something else.
Once you see your hedge becoming THE THING then remove the govenor and double down. If you approach Internet marketing in the old near term, medium term and long term planning way prepare to be devasted. If you approach Internet marketing like VEGAS mixed with Wall Street mixed with Black Swan's you are thinking like an Internet marketer.
26 Common Social Media Marketing Terms You Need To Know http://t.co/0TEfCGXM...
Marty Note
Give yourself a test here and see how many of these core social media marketing terms you know without Google or Wikipedia.
How to blog series by Grace Nasri 6 Tools of Engagement There are currently billions of webpages indexed across the world today; as the number grows, it’s becoming increasingly difficult to differentiate one blog from another. ...
Marty Note
I commented on this solid post about tools to help create engagement and forgot the biggest idea - people. We humans are curious animals and we love knowing what other members of our tribe are up to, so people, pictures of people are hugely engaging. We form "like me" bonds with pictures of people and project ourselves into their shoes and situation.
I used this great photograph from Tim Harman to illustrate one of my favorite "hero" shots for a website. Gazing directly out at visitors creates engagement. We follow eye lines so be careful where you "point" any people on your site. Try not to use obvious stock photos of too beautiful people living fairy tale lives as it cuts your site's credibility.
Use real people, pose them like the picture here to increase engagement or point the eyes to your Calls To Action to increase conversion.
In my note on Liz Strauss' blog I mentioned Scoop.it as a tool that adds engagement. Liz is cool, smart and helpful:
@LizStrauss (https://twitter.com/lizstrauss )
http://www.successful-blog.com/
|
Born in 1955, I was surrounded by the influences of Creative Fashion and the Best Music, as a teenager in the 60's........I feel Lucky to have been There!
Marty Note
This Pinterest board from a fellow Texan, I grew up in Dallas moving to Connecticut when at 11 (and boy that was about as big a move as you can make and still reside on planet earth LOL). Here are the Pinterest strengths this board illustrates:
* Pinterest is a series of related visual messages. * The repetition strengthens the impact. * Pinterest creates a sum is greater than the parts presentation. * You can FEEL the mind behind the pinning. * Your FEEL like you KNOW the person behind the pinning (that is powerful). * Pinterest is permission based, you dig as deep as you want. * Visual pinning easily combines with nostalgia to capture and hold attention. * The UI is so smooth and effortless there is NO friction.
Pinterest isn't perfect. I wanted to send M. Ann Brown (https://pinterest.com/ladybluelady/?d ) a note of appreciation and that isn't easy to do, but the value of Pinterest so outweighs a nit here and there. Time to join, pin and have fun while creating some of the most powerful, nostalgic communication possible with one of the easiest curation tools on the planet.
Special thanks to M. Ann Brown for reminding me what it was like to grow up in Texas wearing pointed cowboy boots and always being well armed (lol).
Find and follow my pins here : http://pinterest.com/scenttrail/
Over 80 companies pitched to a roomful of investors and press at Y Combinator's Demo Day. In the postmortem, how did they fare compared to last year's batch? And what does Silicon Valley really&nbs...
Sensible Social Media Checklist For Businesses #infographic Social media technologies take on many different forms...
Marty Note
Cool, an infographic checklist for social.
Via WordPress SEO & Social Media, roberto toppi
Infographic highlighting data about social media marketing usage from the 2012 SEOmoz industry survey. on Hubspot
We all know that Facebook and Twitter lead as the mosst popular social network.....
Here's what caught my attention:
Google+ emerges as the third most popular network.
**one theory behind this ranking could be the high impact Google+ has on SEO.
**While LinkedIn falls behind in fifth place, it turns out that 74.1% of marketers use LinkedIn for branding.
**One theory behind this statistic could be branding via employees. LinkedIn is an excellent platform for showing off the wonderful talent your employees bring to your company.
Lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics tools, in their social media management
**Tools that report on social media analytics are becoming more and more in demand among marketers,
HubSpot team has worked so hard to provide reach metrics and CTR on all your social media messages, as well as ROI metrics like closed-loop reporting on leads and customers generated from social media, all within the HubSpot Social Media tool.
Selected by Jan Gordon covering, "Curation, Social Business and Beyond"
Read full article and see infographic here: [bit.ly/ORIjzC]
Via janlgordon
New York Times (blog)Twitter Changes Lead to Online ProtestsNew York Times (blog)The influential Instapaper creator Marco Arment was more direct in his criticism: “Twitter has proven to be unstable and unpredictable and any assurances they give...
Marty Note
You don't treat the dates who brought you to the prom do you? Twitter sure seems like they want to with new rules for developers that seems to gut the system in Twitter favor so much no one WILL develop. A host of developers who have already used Twitter as the platform for a new tool or software are stranded and LLL (Long Lost and Lonely).
Get ready for Apple cable boxes....
Marty Note
Apple has decided it can't blow up your TV alone. They are in talks with cable companies to see if they can iTunes and iPhone your TV. Cool.
White Paper - Using Social Media to Extend Your Email Marketing Campaign Effectiveness http://t.co/3DIRjQIw...
Marty Note
Good white paper with easy to forget idea sfor how to use social media to support your email marketing campaigns. My favorite tips:
Grow your email contact list Just as you can use your outgoing emails as a way to advertise your social network accounts, you can use social media to add subscribers to your email contact list. A few easy ways to do this:
• On a fairly regular basis ask your Twitter, Facebook or LinkedIn tribe if they want to be on your email list, and provide them with a link to your newsletter signup page. Keeping with good marketing practices, you’ll want to keep straight pleas to join your list to a minimum. If all your updates to Facebook and Twitter say “Sign up for my list,” then you won’t have many followers. Keep the pitches to a bare minimum, and let the content you post be your sales pitch.
• A good way to entice new signups is to tease your newsletter a few days before it’s sent. For example, if your monthly newsletter goes out on a Thursday, post a quick headline or synopsis of that month’s main article on Monday or Tuesday, and tell people that if they want the information, they’ll have to sign up by Wednesday night to get this hot content.
• You can post a snippet from one of your newsletters on social media and let your fans and followers that if they want to read the rest, they will have to sign up for your newsletter.
• You can embed a “join our mailing list” block into your blog, or just about any other site that allows embeddable HTML code.
Link takes you to a place to download the helpful report off of CIO (I think). Email and social media marketing are siblings so be sure to leverage one to get more out of the other.
Nepal-based Vidinterest.com adopted the Pinterest idea of a social pinboard, but focuses just on video sharing and discovery.
It is essentially a skin for YouTube, Vimeo, and Dailymotion videos but it does help find videos.
Every user can create their own playlist, just like boards on Pinterest and playlists on YouTube [visually more aesthetic]. As with YouTube, users can follow others’ videos sharing updates. The Nepal startup says that so far only 30% of its planned features are implemented, so what you see currently is far from a finished product. The Vidinterest project is funded by Nirajan Bom Malla who is the CEO of Surfmandu Nepal. It’s pretty sticky. For a great example, this playlist created by Nirajan has all the latest movie trailers all in one place for easy viewing.
Don't forget to get the bookmarklet here . http://bit.ly/O7LqAc
By Tech In Asia . http://bit.ly/REDDNQ
Source. http://bit.ly/O92clq
Via Brian Yanish - MarketingHits.com, maxOz
Twitter remains an enigma for many bloggers and businesses. Despite that. Twitter growth has accelerated since its inclusion in Apple's mobile operating system. To scale on social media the truth is that bigger is better.
Marty Note - Another great post from Jeff Bullas blog. I'm so frustrated with Twitter I want to jump off the roof. Jeff's tips will help me and you be less frustrated with the radio of the web.
Via Gladys Pintado
This is the 2nd part of the two part guest blog post Liz Wilson and SmallRivers, creators of Paper.li, asked if I would write. In this post I discuss how to stay out of Twitter and social PR jail. I'm a tad too formula based here, social media is hard to create a silver bullet formula or guideline for. The last point is the most important. No matter what happens, and bad stuff is going to happen, stay calm and carry on.
Use the formulas here if you are starting out and unsure, but look to replace my guidelines with what is happening as fast as you can.
Thanks again to Liz and the SmallRivers team for including me.
We Internet marketers must make more happen with less (less time, fewer people and less money).
Marty - Wrote this piece before passing out tonight. Kudos to the hard working teams who have created some magic wand curation tools such as Scoop.it.
For confused developers, the answer to Twitter's murky platform policies lies in a new, as yet unnoticed product: Cards.
Marty Note
This is a GREAT article about the future of Twitter. A note last week to the developer community about coming crack downs in how Twitter's rich stream of data is used has many freaking out. They should read this excellent post by Mike Isaac and then freak out (lol).
Twitter has a VC mortgage to pay. Looking at all that gold in the basement, the BIG DATA Twitter generates every hour of every day, is getting old. Much like Facebook's recent discovery of their Big Data worth (see http://www.scoop.it/t/business-intelligence-revolution/p/2320039402/facebook-eats-big-bi-data ) Twitter is going to sell some of that gold, restrict its use and finally make some money and it is all good and they have earned it.
Via Mark Oehlert
|
![Google Ranking Factors Visualized [Infographic] | Social Marketing Revolution | Scoop.it](http://www.abondance.com/Bin/google-ranking-factors.jpg)
![Capturing Information From Online Sources: Scraping for Journalists [eBook] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/xTQm0wQspBzPO_YQj3N5nzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![How WE (Marketers) Compare To THEM (normal people) [Infographic] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/b3Erf-ty3FAh4fE2ynWEkTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![The Ultimate Roundup of Social Media Marketing Tutorials [+ Marty Note] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/nIrzJaOXulADn49dXckOKDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![How Marketers Use Social Media [INFOGRAPHIC + Jan Gordon Note] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/lQOVA3GBQqKFrWK8Jhs1ezl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Using Social Media to Extend Your Email Marketing's Effectiveness [white paper] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/giXwC3Guz9E_HijtJmtEsjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Vidinterest Is A Pinterest Site For Videos Only [+ MarketingHits Note] | Social Marketing Revolution | Scoop.it](https://img.scoop.it/IjzJy5afrt12vdkFMOF24jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
