A Marketing Mix
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A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Curated by Deanna Dahlsad
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Holiday Marketing And Influencing Purchases [Infographic]

Holiday Marketing And Influencing Purchases [Infographic] | A Marketing Mix | Scoop.it

The holidays are upon us, which means it's time to get moving with your  marketing campaigns. People start their holiday shopping early. 

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Provide Valuable Content on Facebook Without Creating It

Provide Valuable Content on Facebook Without Creating It | A Marketing Mix | Scoop.it
If you want to do well on Facebook, you need to know the 3Ps of Facebook marketing.

What are the 3Ps you ask? The 3Ps are:

Personal: Posts that show more about you and your business

Purpose: Content that adds value

Promotion: Posts that sell

Having a mixed ratio of these 3 types of content will allow you to diversify your content and make your Facebook page more exciting, which will ultimately lead to more engagement.

YES!

Now for the bigger question, how do you create a range of content and keep your page constantly updated with these 3Ps?

Via Brian Yanish - MarketingHits.com
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How Engaging Pinterest Content Can Triple Your Website Referral Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How Engaging Pinterest Content Can Triple Your Website Referral Traffic | Convince and Convert: Social Media Strategy and Content Marketing Strategy | A Marketing Mix | Scoop.it
Focusing on a mix of curated, influencer-driven, and user-generated pins can be the key to driving (and even tripling) your website traffic. Learn how to make it happen in this post from Jessica Gioglio.
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Are You Adhering to the FTC's New Social Media Guidelines?

Are You Adhering to the FTC's New Social Media Guidelines? | A Marketing Mix | Scoop.it
The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews.
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The Ironic Beauty Of Google Indexing Tweets While Penalizing Directories

The Ironic Beauty Of Google Indexing Tweets While Penalizing Directories | A Marketing Mix | Scoop.it
Ever wondered whether tweeting about a blog post could actually expand your keyword traffic? It appears that it can do exactly that!
Deanna Dahlsad's insight:

An interesting read about Twitter V. Link Farms (Directories). I theorize the difference is human interaction, hence the bump when Tweets are made with different wording/phrases -- as in, a person read the content and synthesized in order to compose a tweet.

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Which Brands Are Taking Advantage of Instagram?

Which Brands Are Taking Advantage of Instagram? | A Marketing Mix | Scoop.it
There's plenty of room for adoption among brands looking to reach Instagram's enthusiastic audience, and restaurants and hotels have the largest presence currently. No matter the industry, brands should take a quality over quantity approach to Instagram, as recent research finds that post frequency and engagement have an inverse relationship.
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How to Use LinkedIn to Become a Networking Superstar

How to Use LinkedIn to Become a Networking Superstar | A Marketing Mix | Scoop.it
The Internet buzzes with social media activity & knowing where to network can be hard. How to use LinkedIn to become a networking superstar.
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Seven Reasons Millennials Don't Care About Your Content [Infographic]

Seven Reasons Millennials Don't Care About Your Content [Infographic] | A Marketing Mix | Scoop.it
Is your content resonating with Millennials? It might not be if you're doing these seven things.

Via Brian Yanish - MarketingHits.com
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5 New Facebook Features and How Marketers Should Use Them |

5 New Facebook Features and How Marketers Should Use Them | | A Marketing Mix | Scoop.it
Are you taking advantage of the most recent Facebook features? Here are five ways to incorporate recently revealed Facebook features into your marketing.
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The Ideal Length of a Blog Post, Facebook Update and Email Subject Line

The Ideal Length of a Blog Post, Facebook Update and Email Subject Line | A Marketing Mix | Scoop.it
You’re asking all the right questions…

  • How long should an email subject line be?
  • How long should your blog post be?
  • How long should your [Insert digital content here] be?

Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.


So I asked heavy hitters in different fields to weigh in on Buffer’s results… and then some. These experts are expanding on the ideal length of social content with their own tips and strategies for maximizing the space you have....


Via Jeff Domansky
Jeff Domansky's curator insight, March 20, 2015 1:38 PM

Make sure to see the expert comments for added insight! Recommended reading.  9/10

Debra Walker's curator insight, March 20, 2015 6:47 PM

Great to have access to information like this.

Nikol Hristova's curator insight, April 7, 2015 6:56 PM

There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think? 

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Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30)

Going Viral: 8 Easy Ways to Get Maximum Traffic to Your Blog Post (23/30) | A Marketing Mix | Scoop.it
Hi there blogger, super pleased to meet you! I see you’ve been hard-pressed to write some really creative and informative content. I know that you’re spending a great amount of time on research and conceptualizing, Great job! Who wants some crappy content anyway, right? If you’re going to publish something, might as well make it pretty. Now I know you just want to get the word out with the slight possibility of turning some heads, correct? Nah, I don’t think so. Let’s be real here, What you really want is your post to explode and go viral. Max visits and […]
Deanna Dahlsad's insight:

Not entirely a new 8 step plan, but relatively concise and with some good resource links.

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The Ultimate Guide to Hashtags

The Ultimate Guide to Hashtags | A Marketing Mix | Scoop.it

You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you care about hashtags?


Via Kamal Bennani
Jen Pollard's curator insight, February 23, 2015 7:50 PM

Great infographic explaining the basics of hashtags and how they vary across different social media platforms. 

Kristie's curator insight, February 25, 2015 9:55 PM

Good reference on hashtags.

Miguel A. de Jesus's curator insight, March 20, 2015 1:45 AM

Great Guide.

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Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance

Why Google Should Fear Facebook's New Product Ads: Social network's targeting threatens retail search dominance | A Marketing Mix | Scoop.it
Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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How Social Media Listening Can Improve Your Content Marketing

How Social Media Listening Can Improve Your Content Marketing | A Marketing Mix | Scoop.it
Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
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6 Social Media Practices That Boost SEO

6 Social Media Practices That Boost SEO | A Marketing Mix | Scoop.it

'For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.


Understanding the root causes for social media’s effects on SEO can help you better direct and manage your campaign, ultimately giving your users a better experience, and opening the widest possible channel for new potential customers to find your brand'.

 Read More: http://www.forbes.com/sites/jaysondemers/2015/01/27/6-social-media-practices-that-boost-seo/


Via Antonino Militello
Graham Drage's curator insight, January 28, 2015 2:09 AM

This summarises the ways that social media activity can boost your website rankings in Search Engines. Yes businesses in Britain need to start engaging with social media!

2DiFore Marketing Solutions's curator insight, January 30, 2015 8:01 AM

We were asked an interesting question last night at an association meeting from a production builder...."does social media work to bring customers to my door"? Well the answer is yes but you must have a plan in place just like building a home, this infographic rounds out this weeks tips! Have a great weekend...

Jeroen Lugtigheid's curator insight, February 24, 2015 2:51 AM

Waarom niet? Een keertje een uitgebreide infographic. Maar wel eentje die de samenhang laat zien tussen zinvolle, rijke social media inzet en Google Ranking. Daar zitten vast wel wat tips tussen die je kunt gebruiken. 

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5 Reasons to Use Social Media Even If It's Not Driving (Free) Traffic

5 Reasons to Use Social Media Even If It's Not Driving (Free) Traffic | A Marketing Mix | Scoop.it

Don't let social traffic become an obsession. Social media involvement can help you build a better business in more ways than you think.


Via Kamal Bennani
Patricia Alvarez's curator insight, January 15, 2015 4:42 AM

Interesting...

2DiFore Marketing Solutions's curator insight, January 15, 2015 8:00 AM

Have you contemplated abandoning your social media posting strategy because you are not seeing the "reach" you thought you would get? Please don't!!! Social Media is like Networking if you don't show up, shake hands, have conversations with your connections there will never be any referrals coming your way....engage, re-engage, plan and 2015 will be successful!

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What’s Your Social Media Personality Type? | The Etsy Blog

What’s Your Social Media Personality Type? | The Etsy Blog | A Marketing Mix | Scoop.it
Make the most of your social media marketing by choosing the network that's right for you. Take our quiz to find your social media personality type.
Deanna Dahlsad's insight:

Very similar to what I discussed about content curation here http://www.kitsch-slapped.com/2012/09/what-kind-of-curation-site-should-you-use/

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Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever

Twitter's Founder Unintentionally Gave Content Marketers the Best Advice Ever | A Marketing Mix | Scoop.it
If there’s one mortal sin content marketers commit way too often, it’s obsessing over tools or tactics instead of customers. When we talk marketing, we love to jump right into a discussion about a given social network, a new tactic hitting the blogosphere, or some other content format we “have to” learn. Instead of asking customers how we can help them, we ask other marketers how many words make up an ideal blog post or which marketing automation tool they use. Important? Sure. Good place to start? Nope.


It’s understandable that we do this. We’re experiencing such rapid change all the time, and the new technology now at our disposal is staggering. We’re like a group of kids furiously attacking an ice cream sundae bar: We gorge ourselves on toppings in a wild rush to get the most or best of it all. (“How about some customers with that bowl of marketing tech, kiddo?”) It’s all so damn irresistible and addicting.

Via Brian Yanish - MarketingHits.com
Deanna Dahlsad's insight:

Been preaching about this forever. For ever, I say.

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FAQ: Everything You Need To Know About Retweets

FAQ: Everything You Need To Know About Retweets | A Marketing Mix | Scoop.it
Tweeting and retweeting is part and parcel of life on Twitter, but getting to grips with the basics is more difficult than you originally thought. For example, if you’re being retweeted by a spam account and it’s getting on your nerves, how do you block a retweet? If you’re sharing an article from somebody else’s Tweet, how can you add retweet with a comment? We’re here to answer some of the common questions about retweeting on Twitter. Believe us, there’s more to a retweet than you could ever imagine.
P.S. If you’re looking for tips and tricks on how to craft Tweets that will get retweeted, this blog post is one to add to you

Via Brian Yanish - MarketingHits.com
BogDan Wrzesinski's curator insight, December 3, 2014 2:57 AM

:) — ♛♥♪♥  Well done. Come Invite URL http://tsu.co/GodSent247 @GodSent247 #tsu

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Social Media Managers: How to Find the Time You Need to Do Your Job

Social Media Managers: How to Find the Time You Need to Do Your Job | A Marketing Mix | Scoop.it
Jobs in social media often require behind-the-scenes efforts that we don’t always allow ourselves enough time for.
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Where you get your news depends on where you stand on the issues

Where you get your news depends on where you stand on the issues | A Marketing Mix | Scoop.it
Justin, you write, "Facebook was a source of political news to roughly as many people as local TV was." Pew reported, "Panelists were asked whether they got news from each of the 36 sources (plus local television news) over the past week, and while...

Via Jocelyn Stoller, Deanna Dahlsad
Deanna Dahlsad's insight:

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

Deanna Dahlsad's curator insight, October 22, 2014 11:13 PM

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

Deanna Dahlsad's curator insight, October 22, 2014 11:16 PM

And there's more:


"But the data also shows there are differences in social media usage along ideological lines. Those in the middle of Pew’s ideological breakdown got news on Facebook most often — 53 percent of them in the past week, higher than both consistent liberals (49 percent) and consistent conservatives (40 percent). But while those in the middle may get their news there, those on either end of the spectrum are more likely to shape their Facebook experience with politics in mind. They’re more likely to “like” or follow an issue-based group (60% of consistent liberals and 46% of consistent conservatives, versus 33% of those in the middle). They’re also more likely to follow a political party or elected official there (42 percent of consistent liberals and 49 percent of consistent conservatives, versus only 29 percent of Facebook users as a whole)."

malek's comment, October 24, 2014 9:21 AM
Interesting single column display
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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | A Marketing Mix | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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Guest post: The guide to social networking etiquette (infographic)

Guest post: The guide to social networking etiquette (infographic) | A Marketing Mix | Scoop.it
The following is a guest post by Jennifer Landry. Her bio is at the end of the article. Don't talk with your mouth full. Make eye contact when speaking to people. You might have heard these types o...
Kim Library Studies 's curator insight, October 14, 2014 6:28 PM

Social Media Etiquette 

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7 social media pros share little-known tips for social networking success

7 social media pros share little-known tips for social networking success | A Marketing Mix | Scoop.it

Here are the seven pros that contributed their tips:


@Mark Traphagen

@ janlgordon

@Mandy Wooley Edwards

@Ileane Smith

Jenn Herman

Cormac Reynolds

Frithjof Petscheleit


Thank you for your participation!

Alana Johnson's curator insight, October 9, 2014 3:39 PM

Find out the 7 pros for social media success!  #entrepreneur #success # socialmedia #workfromhome 

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Content Marketing Case Study: How To Increase Traffic 272% In 30 Days (Without Spending A Penny)

Content Marketing Case Study: How To Increase Traffic 272% In 30 Days (Without Spending A Penny) | A Marketing Mix | Scoop.it
CASE STUDY: How to write a post that receives 10,199 visits in 30 days without spending a penny.

Via malek, Deanna Dahlsad
malek's curator insight, October 3, 2014 3:59 PM

The skyscraping approach is down to earth, yet highly challening

  • How to find proven content ideas
  • How to identify (and leverage) content weaknesses
  • How to drive thousands of people to your site without spending a penny
Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.