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Sam Hurley explains in detail the tools and strategies he uses everyday to help built influencer relationships to help in his content marketing 
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Scoop.it!
Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.
Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field.... Via Jeff Domansky, Deanna Dahlsad
Deanna Dahlsad's insight:
Content marketing has an identity crisis. Here's why (and how to resolve it).
Andrea Rossi's curator insight,
March 11, 2016 2:25 AM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal. 
Dominique Mas's curator insight,
March 13, 2016 12:18 PM
Content marketing has an identity crisis. Here's why (and how to resolve it). 
Andrew Orvis's curator insight,
March 19, 2016 6:24 PM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
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Prompting more people to sign up for Amazon Prime, and thus spend more on amazon.com, makes sense. Via Ware-Pak LLC
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The campaign, which features vogue dancers in high heels, marks a shift away from stereotypical definitions of masculinity Via Matt Skallerud
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Tinder is an online dating app that has been sweeping the world…or should I say swiping the world? The app matches potential partners based mostly on their appearances. Vancouver Orphan Kitten Rescue Association (VOKRA) wanted to try their paws at a fun campaign to match some of their orphaned furry friends with potential new owners. How? By creating a profile for some of their cats that had more human names. VOKRA partnered with ReThink Canada and created several profiles on tinder and started matching with young singles in the area. Of course they played around with them for a bit before confessing that the profile was for the cat, not the human.
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He sold a record number of Big Macs. Crowds mobbed him. So why did McDonald's have to retire his satin jacket early?
Deanna Dahlsad's insight:
One story I did not know!
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![Holiday Marketing And Influencing Purchases [Infographic] | A Marketing Mix | Scoop.it](https://img.scoop.it/ReOATcMtMzkPml3eTHyBZnkes5yE2Br8B0LnubnjJ88=)
The holidays are upon us, which means it's time to get moving with your marketing campaigns. People start their holiday shopping early.
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Remember, remember, the scourge of Movember? We’re halfway through the advocacy month that calls for men to grow the manliest mustaches they can muster to
Deanna Dahlsad's curator insight,
November 17, 2015 6:31 PM
"As November babies and gender critics, we take Movember as a personal affront. There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."
Deanna Dahlsad's curator insight,
November 17, 2015 6:32 PM
"As November babies and gender critics, we take Movember as a personal affront. There’s a school of thought that says any act in service of a good cause is a good act. So why do we hate Movember? Are we grumpy contrarians and feminist killjoys who hate things precisely because other people love them? Probably, but there are deeper reasons for our Movember naysaying, too. Below, we investigate in conversation."
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Any major film that comes out is going to have teasers, a few trailers, posters and the stars doing umpteen interviews about their newest film. But now, one insider has let us in on an advertising technique you may not, or at least pretend not to know about. Via Gracie Passette
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This infographic is based on organic traffic based on how much ads would cost to get that kind of traffic. Via Brian Yanish - MarketingHits.com
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The FTC recently updated its social media guidelines again, which means that marketers should pay very close attention to the words used in any contests, endorsements and reviews.
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Are you building backlinks for seo, want to build backlinks fast or build backlinks after penguin. Well, that's exactly what I'm going to share with you in today's blog post no-matter for what reason you are building backlinks. Via massimo facchinetti, Os Ishmael, malek
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Ever wondered whether tweeting about a blog post could actually expand your keyword traffic? It appears that it can do exactly that!
Deanna Dahlsad's insight:
An interesting read about Twitter V. Link Farms (Directories). I theorize the difference is human interaction, hence the bump when Tweets are made with different wording/phrases -- as in, a person read the content and synthesized in order to compose a tweet.
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There's plenty of room for adoption among brands looking to reach Instagram's enthusiastic audience, and restaurants and hotels have the largest presence currently. No matter the industry, brands should take a quality over quantity approach to Instagram, as recent research finds that post frequency and engagement have an inverse relationship.
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Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.
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Last year I wrote a blog on Testing. . .Reduces Risk and Maximizes Success. It was geared to small Business. I said, “Large companies can absorb a failed product. Small company failures can be fatal. Now I would like to focus on two very large entities who neglected to test their ideas and paid a heavy price due to their ideas’ failure, which could easily have been avoided by testing.
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Are you taking advantage of the most recent Facebook features? Here are five ways to incorporate recently revealed Facebook features into your marketing.
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Marketing Strategy - Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
Deanna Dahlsad's insight:
"Content creation is rated as both the most effective inbound tactic and the most difficult to execute."
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You’re asking all the right questions… Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.
Via Jeff Domansky
Jeff Domansky's curator insight,
March 20, 2015 1:38 PM
Make sure to see the expert comments for added insight! Recommended reading. 9/10 
Debra Walker's curator insight,
March 20, 2015 6:47 PM
Great to have access to information like this. 
Nikol Hristova's curator insight,
April 7, 2015 6:56 PM
There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think?
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Hi there blogger, super pleased to meet you! I see you’ve been hard-pressed to write some really creative and informative content. I know that you’re spending a great amount of time on research and conceptualizing, Great job! Who wants some crappy content anyway, right? If you’re going to publish something, might as well make it pretty. Now I know you just want to get the word out with the slight possibility of turning some heads, correct? Nah, I don’t think so. Let’s be real here, What you really want is your post to explode and go viral. Max visits and […]
Deanna Dahlsad's insight:
Not entirely a new 8 step plan, but relatively concise and with some good resource links.
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Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network.
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Lay the foundation of a strong and sustainable content marketing strategy by using social media listening to create better content for your audience.
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Marketing Strategy - How do you position your brand for success? What is the most compelling story you can tell about your business? Those are two of the most substantial questions marketers and ...
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You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources?
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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