Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
By now we all know the benefits of Facebook and Twitter and how they help drive business. And while reading through various feeds, you will have undoubtedly Via Thomas Faltin, Martin (Marty) Smith 
Scoop.it!
|
|
Rescooped by Martin (Marty) Smith from Redacción de contenidos, artículos seleccionados por Eva Sanagustin |
Scoop.it!
There’s no doubt that communicators are in content overdrive these days. Content is the fuel for social conversation, search engine visibility and e-mail campaigns. Potential customers seek educati...
How Tos of An Enterprise Content Marketing Strategy
This article is a little on the dry side for my taste. Dry doesn't mean it is inaccurate. As content marketing becomes an enterpise idea we are seeing a trend of posts about how to control it, how to scheudle greatness.
Good luck with that. I agree with the concept of thinking strategically about content marketing even as I know the best way to make it pay is to do it, to love sharing your most important and intimate truths.
Sure there is a role for caution and careful planning, but make sure you don't squeeze out the juice you try to drink. Leave some room for "magic happens here" and adopt some of these ideas. Remember you get better at anything BY DOING IT and you become great only when you risk real things, things that can be LOST and can hurt in their losing.
|
|
Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight |
Scoop.it!
I started blogging in 2005, and started checking out Twitter and Facebook in 2007. While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so.
So for five years, social media has been the next ‘it’ thing. But eventually, we’ll all move on to talking and obsessing about something else. Even now, some people are beginning to say that social media’s bubble is about to burst. So when social media is officially no longer the ‘cool kid’ in school, what will take it’s place?
One idea that’s been gaining traction in the last year or so is that of Big Data. In simplified terms, it’s collecting massive amounts of data about a sample (such as your customer base), and then analyzing that data in order to spot trends and characteristics about the customers that you might otherwise miss....
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.
Great insight here from @tracycgold on how to create content titles that hook readers, promote shares and help your hard work have longer legs. Who knows, the next great title you create may go mega-viral (Retweets to a potential audience over 200,000).
READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.
When I was at HP the editorial team did title tests and found noticable performance improvements.
I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho
|
|
Rescooped by Martin (Marty) Smith from Public Relations & Social Marketing Insight |
Scoop.it!
![51 Gets You 77 - 51 Blog Posts (or more) Generate 77% More Leads [Visual.ly Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/1907ZMxf30epEr21NmZ6ETl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing....
Such great "sell the C level" stats here I hardly know where to begin. My favorite stat from this excellent Visual.ly Infographic is companies with 51 blog posts ore more get 77% more inbound leads. Think content marketing isn't important? Let me know how that Luddite thing works out for you. Be sure to send a postcard (lol).
Here's an interesting info graphic that features tips for various social media channels.
|
|
Rescooped by Martin (Marty) Smith from Curation Revolution |
Scoop.it!
![2013 The Year of Responsive Design [Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/_amQFrkyVgwvjDhX4Ia9lTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities?
Useful insight into Responsive Design and why it’s the going to be one of the biggest marketing trends in 2013.
43% planning a trip! VIOLA! I am on right track!
|
|
Rescooped by Martin (Marty) Smith from Best Business Practices in a Fractured Communications Landscape |
Scoop.it!
Over the last few years, the ways a company can engage with a consumer have increased exponentially.
We are going to see a lot of these kinds of trends analysis and I'm interested in them all since you never know who will turn over a rock and find a diamond.
|
|
Rescooped by Martin (Marty) Smith from Enterprise Social Media |
Scoop.it!
"Earlier this week, Gartner Research released a study with the headline 'Gartner predicts that by 2014, 80 percent of current gamified applications will fail to meet business objectives primarily because of poor design.' "
Gamification combines the interactive elements and reward systems of electronic games with business objectives to produce not only greater interactivity, but better business results.
If you'd like to know more about the subject, message me on Twitter @MikeEllsworth.
Gamification, like any other tactic, can fail but I agree with Mike and believe when it does fail it says more about how it was executed than the value of applying game theory and gamification to marketing and the web. Games are sticky and gamfication, the creatio of an ongoing game, makes a website STICKY.
Don't forget to read my Gamification: Winning Hearts, Minds and Loyalty Online whitepaper
|
|
Rescooped by Martin (Marty) Smith from Social Media e Innovación Tecnológica |
Scoop.it!
![IT B2B: Why Social Media Should Be Your Biz Dev Friend [Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/q38Lef1Gwb3nusrEK_mK-Dl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes.
What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”
Marty Note
This is an imporant infographic because it move social into the find, herd and close aspect of business development where the ROI is substantial and undeniable.
|
|
Rescooped by Martin (Marty) Smith from PR Trends |
Scoop.it!
![ST[new york]RY -- A Clever Retail Narrative | BI Revolution | Scoop.it](https://img.scoop.it/bRFrchb-Sn9UT5vahSvtKjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Rachel Shechtman's latest retail narrative edited by Cool Hunting...
Oh, how clever this store owner is! Her NY City boutique changes its concept every 3-4 weeks in order to tell a different story.
In fact, each table or shelf serves as a narrative that unfold before your eyes -- or at least that is what the article says.
The owner envisions her space like a magazine (now how creative is that?!) and each issue tells a unique story. She selects her products for sale so they are relevant to the story.
There are other great insights here about storytelling and retail so go ahead and read the entire article. Here's the link:
http://www.coolhunting.com/design/story-new-york.php
So who is in NY who can check this out and let us know if what this retail space is doing rises to the level of 'narrative'?
I sure hope [Story] does -- because I think it is a brillian idea!
Post your comments below once you've visited the shop or if you have other thoughts :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
***** Cool idea. My ex used to change her stor, the store at the Museum of Contemporary Art in Chicago, on the same schedule too. Many times she wouldn't have new merchandise, but new placement made differnet things pop. What she understood was context creates narrative. Reading this made me think of a special retail talent - everything is a story.
Marty
|
|
Rescooped by Martin (Marty) Smith from MarketingHits |
Scoop.it!
Facebook lists five ways advertising to similar customers can benefit businesses: fan acquisition, site registration, off-Facebook purchases, coupon claims, and brand awareness. The company says it has been testing lookalike targeting with select businesses for a few weeks now, and the new tool “worked well” both online and offline.
Once businesses get access, they can choose to optimize any type of Facebook ad for “Similarity” or “Greater reach”:
Segments Plus
We Internet marketers work hard to create personas and segments. I think of personas as ABOUT THEM and segments as ABOUT US. Personas classify customers into banded archetypes. Segments group based on internal metric similarity such as "VIPs", "Multi-Buyers" and Recency Frequency and Monetary groups.
If those segments sound like direct marketing it is because DMers are masters of segmenting. The seesaw is to balance personas or how to talk to THEM in relevant ways with segments or how to make sure the way you speak to THEM is also profitable for YOU.
Segments are internal ideas. You can't segment customers who don't visit your website become a customer (in some way). UNTIL NOW, Facebook's new tool says EXTEND your segments into our data. Cool idea since chances of converting are increased significantly if you already KNOW the segment.
This is because not all segments are equal. If Facbook can identify those potential customers most likely to become multi-buyers that information is VALUABLE.
The value of extending a winning message, offer or design to potential customers who should be positively disposed to any of those things is similar to the way catalog merchants cross index lists. Cool that Facebook has created "lookalike audiences" and should be worth a few bucks to marketers who can extend their segments into the great unknown that seems less unknowable now.
Narrowing down that targeted buyers will save businesses $ in ad spend and make Facebook tons of $$$ as they sell your information. What do you get in return, family photos and a deal on a new pair of shoes.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
![Pinterest Marketing Strategies [graphic] | BI Revolution | Scoop.it](https://img.scoop.it/r89PhrDVuqj_7ePQzGtLxTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The hottest social network on the scene is Pinterest, which offers visually dynamic and interactive boards for people and businesses to bond over shared passions. Hey...even Spark & Hustle has a Pinterest board.
Helpful graphic defining how to use Pinterest to support your Internet marketing efforts.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
The Internet's Kevin Bacon Effect: Any Web Page Can Be Accessed From Any ...
Linked: How Everything Is Connected To Everything Else
Barabasi's book is a more important read than is portrayed here. There are key concepts for every Internet marketer. First let's discuss the 6 degree rule.
In the experiment that found the six degrees a psychology professor asked a student to get a letter to someone he didn't know in Boston via loose connections. The letter moved across the country in six steps all right, but the key piece of information is many of the routes went through a handful of uber-connectors.
We all know "uber-connectors"; those with loose connections may number in the tens of thousands. This idea became the basis for the 6 degrees of Kevin Bacon game. Turns out every actor or actress have worked with someone who has worked with someone who has worked with Kevin Bacon within 6 loose connections.
Here again the same "uber-connectors" showed up. If you read Barabasi's Linked, and I strongly recommend it to any Internet marketer, you will discover concepts that explain these "uber-connectors" or "Hubs". Barabasi believes any content network will "hub up". The destiny of any content network is to create uber-connector hubs.
Amazon is a hub. Amazon may be the hub of hubs. Within every business segment there is an "uber-connector" or Hub that is hard to displace. Hard to displace because once "hub-ness" is attained it is self-perpetuating based on Barabasi’s "rich get richer" concept.
The "compound interest" of content networks is the links that carry influence (Klout). Hubs or "uber-connectors" work less to gain and/or maintain these advantages than their competition must work to gain them.
The "rich get richer" inherent (meaning mathematically determined) nature of content networks is why every website wants to achieve "authority" status. Authority websites accrue more and more faster and faster even as they do les and less. Let's call this new idea the Authority = More, Faster, Less rule.
It's all connected • the hip bone is connected to the knee bone and everything happens from there • Read this assessment from Martin • he's a smart guy
|
|
Rescooped by Martin (Marty) Smith from Latest eCommerce News |
Scoop.it!
![Amazon Groceries? AmazonFresh set to expand? [+ Marty Note] | BI Revolution | Scoop.it](https://img.scoop.it/lh-B0U4FAWDyCxS6D3R1ODl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
After five years, Amazon’s local grocery-delivery service remains in limited test mode, but the Internet giant recently has made some moves that could set the stage for expansion.
Can Amazon Succed Where Others Failed
Not a month after comScore comes out with their "over/under" report showing verticals such as grocery and health care where underpenetrated by the Internet Amazon opens up an old wound.
You may not remember PeaPod from back in the bubble days, but others have attempted to solve the grocery dilemma. All previous efforts have been hoisted on the petard of "local delivery".
Local delivery is a logistical killer. Think about it. The last time I went to my Super Target I purchased 20 items for a little over $100. With an Average Order Value of $100 you would have to add a hefty shipping charge.
Problem is my Super Target is almost across the street from my house, so any hefty delivery charge seems a foolish waste of money. Funny how human psychology is because we don't hesitate to pay as much as 100% markup on our pizza to have them delivered.
If Amazon can bring our minds around to the pizza zone they win. The pizza zone is about:
* Being lazy.
* Not wanting to go OUT (to cold, too crowded, whatever).
* Too busy (when I am on deadline it is hard to remember to dress and shower much less cook a meal).
* Too boring (I started selling P&G soap in Wegman's in upstate New York and HATE going to the grocery store).
* Not Fun - shopping is the 3rd circle of HELL for many (me included).
Subscription & Mobile To The Rescue
I think there is a mobile enabled subscription play here. Schwan's has proven home delivery can work. Schwan's limitation is they ONLY sell frozen food. Will we trust someone else to pick our bananas and lettuce? Maybe if they create a creative approach (maybe we get a chance to see what fresh produce they are selecting via an app).
The other way Amazon could resurrect the RIP PeaPod local delivery is to be creative about the money. If I can JOIN and earn social status and points, contribute input and be SOCIAL then grocery shopping is FUN and worth the surcharge.
If anyone can do it Amazon can AND pushing more through their expanded distribution centers only lowers their fixed costs. Amazon is all about the arbitrage so Amazon Groceries could happen and could work.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
![How To Create The Content You Need In 7 Easy Steps [via CMI + Marty Note] | BI Revolution | Scoop.it](https://img.scoop.it/JRRO6oRQYnv6c-yUqdGkbDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
If you often struggle to create enough content, the solution may be more about maximizing the effectiveness of each content marketing effort. Try these 7 steps.
Solve Your Biggest Content Marketing Problem In 7 Easy Steps
"Doesn't quality content triumph over quantity," was the great question I was asked during our Free Internet Marketing Consulting Saturday session. The expectation was I would simply say that quality triumphs over BAD.
While that statement is TRUE and always will be, content marketers need to be more sophisticated. I don't feel great every day, but I create content no matter how I feel. I understand that my daily schedule is modeled in Google.
Slowing down changes Google's model and lowering me DOWN the ladder. Since I always want to go MORE, FASTER and BETTER slowing down isn't an option. Quantity teaches how to connect the top of the funnel, the content you create to generate traffic, to conversions at the funnel's bottom.
Like so many things Internet marketing I answered the question YES and NO. Yes quality is important, but quantity has a role to play too. If you create one GREAT piece of content a year and millions share it my hat is off to you and keep doing what you are doing.
If you are a mortal, flawed human Internet marketer then use quantity to teach you valuable lessons about what is QUALITY. See the Scoop.it study I created on the most popular posts on Curation Revolution (on Atlantic BT's blog) for more on how to use the DATA quantity generates to increase your chances to create great quality content.
This article from the Content Marketing Institute is about how to UP the amount of content you need. Great tips here on the MORE and FASTER side of the equation.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
Fascinating study of what kinds of content goes viral. Here are the topline suggestions:
* Longer is more likely to be shared.
* Longer is less likely to be commented on.
* Inspire anger, awe or anxiety.
* Be useful, surprising or interesting.
* Be a famous woman.
Funny since I've had 5 or 56 posts go mega viral and they are shorter (in the 500 word range) and not written by a woman. Every mega-viral post I've ever created did other things on this list including surf a hot topic, include humor and reference famous people or things (like Facebook).
Added my Agree / Disagree list to G+: https://plus.google.com/u/0/102639884404823294558/posts/YuvxinkCy8S
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Wrote this, the 2nd in a 3 part series, post about how Pinterest and the visual web create time layers where YOUR time, MY time and OUR time are all different. The post discusses the practical Internet marketing implications including making sure all content marketing is visual and textual, pinable and Retweetable.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
Apple’s Gamification It was right there all the time. Apple is a game. The biggest company on earth doesn’t make the most popular anything, but everything it sells is intensely Continue reading &ra...
Wrote this piece about Apple's intensely successful gamification after having a "should have had a V8" moment. Fascinating to estimate the value gamification brings to the stuffed animal claw machine (pictured above).
Take $100 in wholesale stuffed animals and turn them into $20,000 via gamifcation something analogous to what Apple does with computers and phones.
|
|
Scooped by Martin (Marty) Smith |
Scoop.it!
![7 Ways to Screw Up a Content Marketing Plan [+ How Marty Uses Scoop.it] | BI Revolution | Scoop.it](https://img.scoop.it/2bMlkFiEBYu6U31N5Kh0Tjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Content marketing is all the rage. Not only can it help expand your brand’s recognition and increase your traffic, it can be a powerful SEO benefit too.
Marty Note
Yeah been there and done a few of these, but the idea everything you create is going to go mega-viral creating LOVE and JOY throughout the land is crazy. If your content was that magical you would be on a beach with a frosty beverage and I would be runing to get you a towel (lol) or be your intern.
How I Use Scoop.it
The way you create GREAT content is to create enough content so that you know what greatness is and get to bat enough times to hit 3 or 4 out of ten out of the park. Here is how I use Scoop.it to increase my chances for success in content marketing:
* Testing ground
** Failure: http://www.scoop.it/t/an-ecommerce-smackdown.
* Almost instant feedback loop.
* Trend analysis.
** Use Scoop.it's solid and visual analytics.
* Proving Ground.
** If can't make it in Scoop.it idoesn't hit our blogs.
* Amplifier.
** If something pops offland (not on Scoop.it) include it.
* Idea Expansion.
This last bullet may be the most important. Since 10 - 20 of the best Internet marketers I know live in Scooop.it (@RobinGood, @Maxoz @SmallRivers team @gtpintado @MarketingHits @Kdietz @AtDotComSocial @JanLGordon and @MikeEllsworth just to name the ones that come immediately to mind) getting help with idea expansion is a key way to use Scoop.it.
I LISTEN to what any of these power curators / Internet marketers think about an idea. I change ideas when they share alternatives and I appreciate and value every interaction. These are some of the best IMers in the world so BUSY dosn't begin to describe them.
The best way to eliminate these 7 content marketing mistakes is to make them (lol), and then develop a process of tool mashup that will help you avoid making the same mistakes twice.
|
|
Rescooped by Martin (Marty) Smith from Social Media e Innovación Tecnológica |
Scoop.it!
![Pinterest Purchasing Power [Infographic] | BI Revolution | Scoop.it](https://img.scoop.it/qGl8ev1JJE_xm8JRVRecVDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.
Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...
Marty Note
Doesn't surprise me that Pinterest is #1 referral source to Martha Stewart. Day it is #1 to Manny, Moe and Jack (car parts) will be when the power is undeniable. It will get there because visuals are crushing textuals.
There MUST be a way to use Vine for business, but the 6 second looped video has eluded me. This Business 2 Community post helps you find a way in to use Vine for business.