Deep dives
The largest and most defining topic treated content curation as a serious editorial practice. Marc followed formats, tactics, and use cases, but the larger argument was steady: the value was not in passing links along, but in adding judgment, context, and usefulness.
Curated content: a review of the various formats beyond simple social sharing
He also connected the practice to learning and digital literacy. Posts about note taking, librarians, learning management systems, and fair use made the topic feel broader than marketing: it was about how people make sense of abundance on the web.
Note taking is not enough to learn: why curation needs to be taught
The topic did not avoid policy or platform risk. Copyright reform, algorithmic filtering, and the weakness of “share without reading” all appeared as warnings around the same belief: a smarter web still needed human editors.
European controversial plans to reform copyright law back to the drawing board
Marc’s marketing automation topic followed the moment when AI entered the marketer’s daily vocabulary. The selections treated AI as a strategic shift, not a magic shortcut, and repeatedly asked what marketers actually needed to understand.
What marketers need to know about AI in 2018
The emphasis was practical: ROI, measurement, republishing, content life span, and workflow efficiency. Automation appeared as a way to make content marketing more measurable and scalable, especially for teams trying to do more with limited resources.
6 ways to skyrocket your content ROI with content marketing automation
The editorial voice was not blindly pro-automation. Posts on gated content, manual creation, and the do’s and don’ts of automation show a recurring caution: tools should serve trust, performance, and strategy rather than replace thinking.
Should You Kill Gated Content?
In the thought leadership topic, Marc treated reputation as something earned through repeated proof. The selections resisted the empty label and instead linked authority to reading, publishing, employee advocacy, and visible expertise.
Hate it or like it: thought leadership has to be earned.
Measurement mattered here too. The topic asked how thought leadership could be assessed without reducing it to vanity metrics, mirroring the same analytical streak that ran through the content marketing topics.
How Do You Measure Thought Leadership?
The individual and the organization were never fully separate. Employee advocacy, internal social networks, sales alignment, and personal branding all pointed to a belief that credible voices inside a company could become one of its strongest assets.
Your Employees Could Be Your Biggest Marketing Asset
