The words we say can have a powerful impact on people - positively or negatively; not only to others, but also to ourselves. Read this story about how a salesperson's life was instantly changed with a single word.
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Scooped by
Jeremy Pollard
onto Shipley Asia Pacific September 10, 2014 6:06 PM
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A puzzle. In our Revenue Performance Practice at Ernst & Young, we were astonished at the data on how long sales people and sales management 'hang on' to lost deals.
On average a deal is won in around 7 months. Losing a deal, on the other hand, could take up to 18 months. There's some interesting brain science on the fears and biases behind this - but Riddleberger's story here is a nice example of a practical technique for helping individual reps LET GO ! of a deal that will likely never be.
What is much harder, is helping sales managers learn how to better forecast, and manage pipeline and let go of the unlikely deals they use to even out pipeline 'anomalies' e.g. deals slipping don't look so bad if there are plenty of deals coming up behind (even if mostly rubbish)
This 'letting go' - usually requires sales managers to have much more confidence than most have, in the marketing team providing well qualified leads. Leads which they know can be more quickly, easily and consistently closed.
And THAT lead nurturing is not a sales issue. That is a senior management issue.