Winning can mean more than dollar signs.
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Scooped by
Jeremy Pollard
onto Shipley Asia Pacific September 25, 2016 7:34 PM
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At Shipley we've helped clients #WinWork well before RFP or RFT (because most deals and negotiations are decided before then) with Capture training & coaching that includes many of Neale's ideas.
Key is in the preparation, in fact Neale even uses the same 'iceberg' metaphor we've used with Shipley clients for years. Getting under the water to understand both the stated/public and unstated/privates drivers for a deal makes a big difference to your customer focus. Just don't forget to do the same thing for your own issues, needs and drivers to ensure you get your needs met.
What she adds you might find helpful are the ideas on 'Mindset' - psychologically preparing yourself to win.
As for the 'Asking' - well that's what good salespeople have been doing for many decades