How to avoid eight common grammar errors, such as using "amongst" and "whilst" instead of "among" and "while".
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Scooped by
Jeremy Pollard
onto Shipley Asia Pacific October 30, 2016 6:49 PM
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Why send customers proposals you know have mistakes?
What impact do you think writing errors have on your ability to #WinWork?
It is hard to #WinWork. The effort and investment in long lead times for Business Development - build relationships, building trust. Helping scope solutions, and requirements.
Then, doing something few of us trained in - clear, persuasive business writing.
So, why is it so hard to make the decision to hire a pro-writer?
Alternatively, if we think we can battle through to a final draft ok, why not hire at least a professional editor?
Over the decade's clients have us help them with a 3 x part quality assurance process for critical, #MustWinBids
1. Make sure your customer focus and the arguments supporting their choice of you are sound
2. Edit for brevity. Most bids and proposals we edit reduce by 20-30% when jargon, redundant language, and (my favourite) gobbledygook are eliminated.
3. Then with your logical, brief draft - then edit for correctness. Grammar. Punctuation
You can hire writers. You can invest in a great editor.
However, they can only help you with Part 2 and Part 3.
You, and you alone have to own and execute well on your customer focus and win strategy in both the Capture Phase and your bid or proposal.