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Scooped by
Jeremy Pollard
onto Shipley Asia Pacific March 17, 2014 10:13 AM
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In great negotiations, understanding both the stated and un-stated needs of the other party are vital.
A handy primer on some of the more common emotional drivers of behaviour.
While most people have heard of Maslow's Hierarchy of Needs, few know how to react to and effectively direct conversations to act on observed emotional needs.