At the risk of really aggravating the people who buy my services (senior executives, CEOs, owners of mid-size businesses), I need to share this strong message: Very often, a sales problem is not solely a sales problem. Said differently, when sales […]
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Scooped by
Jeremy Pollard
onto Shipley Asia Pacific February 12, 2014 9:45 AM
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The six insights, decisions, messages & tools CXOs MUST own and keep updated, so sales people can get on with selling.
I like Mike's blunt, direct 'tell-it-like-it-is' approach - for me he's an honorary Revenue Provocateur.
And our Revenue Practice at Ernst & Young, and later Baker Tilly - had these six topics at the core of our work with CXOs.
And, guess what percentage of businesses we surveyed actually:
a/ understood the role of these in driving revenue?
b/ had delivered on setting these up?
A rare few sales individuals can survive DESPITE the failings of the revenue / sales process they are asked to work in. The rest, about 90%, work harder & harder, and miss quota, year after year.