Many people mistakenly believe that long-tail keywords must contain 3 or more words. That is sometimes true, but many 3-word phrases are not long-tail while some 2- or even 1-word keywords are. That's because long-tail keywords are really words or phrases that are rarely searched upon. The idea is that, in aggregate, they could make up a significant portion of your website traffic. The reason every site must have long-tail keywords is that they're just words you're naturally using on your pages that just may happen to be searched by someone.
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